Peak 4-5-6 Growing Up Milk marked this year’s Children’s Day with a series of vibrant celebrations across Lagos, Abuja and Port Harcourt, bringing together thousands of children and families in a nationwide experience that combined fun, learning and talent development while unveiling the brand’s refreshed packaging. The multi-city activation transformed[Read More…]
Brands & Marketing
Inside NIMN’s Port Harcourt Marketing Convergence
The contemporary African marketplace is undergoing a profound structural metamorphosis. Buffeted by shifting macroeconomic realities, rapid digital acceleration, and a hyper-aware, highly discerning consumer demographic, the traditional playbooks that once guaranteed corporate dominance are fast becoming obsolete. Today’s consumers no longer merely buy products; they demand authenticity, interrogate brand values,[Read More…]
PMI, Cannes Lions launch Global Educators Forum for students
Project Management Institute (PMI), the leading authority in project success, has announced its partnership with Cannes Lions to launch the LIONS Educators Forum, a global initiative designed to connect academia with creative industries and better prepare students for the evolving world of work. In a statement released to the media[Read More…]
Peak Milk Celebrates World Milk Day 2026 With Record Breaking Breakfast Experience And Nationwide Category Education Campaign
Leading dairy brand from FrieslandCampina WAMCO Nigeria Plc, Peak Milk, has successfully concluded its World Milk Day 2026 celebrations, bringing thousands of Nigerians together through its nationwide “Show Peak Love” campaign and a landmark Longest Breakfast Table Experience with Asherkine held at Ikeja City Mall, Lagos. The campaign, which was[Read More…]
NIPR Lagos Unveils PRFest 2026, Sets Stage for Week-Long Celebration of Public Relations Excellence
The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has officially unveiled the 2026 edition of Lagos PRFest, a flagship event designed to celebrate excellence in public relations, promote professional development and reinforce the role of strategic communication in nation-building. The unveiling took place during the Chapter’s[Read More…]
JT Agency Emerges Among Pitchers 2026’s Most Awarded Agencies
JT Agency has announced itself on Africa’s creative stage in emphatic fashion after securing 35 recognitions at the 2026 Pitchers Festival, one of the continent’s most prestigious platforms for celebrating excellence in advertising, communications and creative storytelling. Making its debut appearance at the festival, the Abuja-based visual storytelling agency won[Read More…]
Dufil Prima Foods, Federal Road Safety Corps Move to Deepen National Road Safety Partnership
As part of efforts to strengthen road safety advocacy across Nigeria, Dufil Prima Foods Plc and the Federal Road Safety Corps (FRSC) are set to elevate their longstanding partnership to the national level following a courtesy visit by Dufil’s Director of Special Projects, Rajesh Gaggar, and Group Corporate Communications and[Read More…]
NIPR Lagos & LCCI Partner on Business Communication
The Nigerian Institute of Public Relations (NIPR), Lagos State Chapter, has announced a strategic collaboration with the Lagos Chamber of Commerce and Industry (LCCI) aimed at strengthening professional development, ethical communication and capacity building within Nigeria’s organised private sector. The framework for the partnership was established during a courtesy visit[Read More…]
Ideas Origin Media Bolsters Leadership with Oyekunle Oyefi and Tosin Oladipo Appointment
Ideas Origin Media has announced the appointment of Oyekunle Oyefi as Business Lead and the confirmation of Tosin Oladipo as Head of Digital, reinforcing the agency’s commitment to strategic growth, innovation, and integrated marketing excellence. With over a decade of experience across Oil & Gas, Banking, FMCG, and alcoholic and[Read More…]
The Liability of the Icon: Brand Reputation and the Modern Ambassador
In the high-stakes arena of global sports marketing, a brand ambassador is more than a face on a billboard; they are a living, breathing extension of a corporation’s values. When Lamine Yamal, the prodigious 18-year-old Barcelona winger, was captured in a viral video draped in the Palestinian flag during La[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]