For decades, the annual gathering of the Association of Advertising Agencies of Nigeria (AAAN) served as a sanctuary where creative directors, agency executives, and media buyers toasted past pitch wins over fine wine. This year, at the 53rd Annual General Meeting and Congress, held in Lagos, the atmosphere was markedly[Read More…]
Brands & Marketing
Kenya Soft Drink Market Set for Major Shake-Up as PepsiCo Bottler and MeTL Challenge Coca-Cola
Kenya’s carbonated soft drink industry is entering a new era of intense market competition as two major beverage players roll out distinct expansion strategies aimed at breaking the long-standing dominance of Coca-Cola Beverages Africa (CCBA). The incoming market disruptions stem from two different business models targeting distinct market segments: Varun[Read More…]
Nestlé Nigeria Launches Nationwide MILO Promo Targeting Over 2 Million Winners
Nestlé Nigeria has announced the launch of a major nationwide consumer promotion through its flagship brand, MILO. Running from July through September 2026, the three-month campaign will reward over two million Nigerian consumers with airtime, cash prizes, and six brand-new vehicles. To ensure equal opportunity for consumers across the country,[Read More…]
Zeeoma Opens U.S. Market Access for African Creative Brands, Awards ₦7 Million in Funding at Inaugural Lagos Pitch Day
Zeeoma has successfully concluded the inaugural edition of The Open Door Lagos, selecting four standout Nigerian creative brands for expansion into the United States market alongside ₦7 million in non-equity business funding. The Open Door initiative by Zeeoma serves as a bridge for exceptional African entrepreneurs, offering curated marketplace placement[Read More…]
Africa’s infrastructure opportunity depends on closing the execution gap
The paradox of African infrastructure today is stark. While the “funding gap” continues to dominate policy discourse, it is the “execution gap”, or more precisely, the challenge of translating capital into delivery, that is increasingly shaping development outcomes in Africa, said Lavagnon Ika, Professor of Project Management, Telfer School of[Read More…]
OLAIDE ADESINA EMERGES THREE CROWNS MUM OF THE YEAR 2026, WINS A TRIP WITH FAMILY TO ZANZIBAR
Three Crowns Milk, one of Nigeria’s most trusted dairy brands from FrieslandCampina WAMCO Nigeria PLC has announced Olaide Adesina as winner of the Three Crowns Mum of the Year 2026 at the grand finale of its flagship mum wellness initiative, held on Sunday, 19 July 2026, at Classique Event Centre,[Read More…]
Global Cola Revolution: Eight Indie Brands Challenging Traditional Soft Drink Giants
Though The Coca-Cola Company commands the global soft drink market, a wave of regional alternatives is captivating consumers worldwide. From Cold War creations to modern wellness-focused sodas, independent brands are leveraging local ingredients, cultural heritage, and distinct flavor profiles to offer spirited alternatives to traditional cola. Here are eight independent[Read More…]
Navigating Regulatory Boundaries: The Facebook Nigeria Judgment, Consumer Protection, and the Rule of Law
The intersection of state regulation, digital technology, and corporate accountability presents a complex legal challenge for modern democracies. In Nigeria, this balance was brought into sharp focus following a landmark Federal High Court judgment involving Facebook Nigeria Operations Limited and the Advertising Regulatory Council of Nigeria (ARCON). By setting aside[Read More…]
Wema Bank Reinforces Role in Powering Fintech Growth Through Strategic Partner Engagement
Wema Bank has reinforced its position as a key enabler of Nigeria’s fintech ecosystem through a strategic engagement with its fintech partners, bringing together founders, technology providers and industry stakeholders to deepen collaboration and support the continued growth of digital financial services across the industry. The Bank brought together fintech[Read More…]
X3M Ideas Partners with University of Lagos PRAD Club to Champion the Next Generation of Communications Talent
X3M Ideas, the Lagos-headquartered independent creative agency with operations across Africa and beyond, has announced a strategic partnership with the University of Lagos Public Relations and Advertising (PRAD) Club for PRADWAVE 5.0, to direct the pathways into one of African leading creative talents. The partnership was also followed by the[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]