By Godwin Anyebe For years, a provocative narrative has circulated within the corridors of marketing firms and academic circles: the “Death of Advertising.” Proponents of this theory point to the rise of ad-blockers, the fragmentation of traditional media, and the sheer exhaustion of consumers bombarded by thousands of messages daily[Read More…]
Brands & Marketing
FMN Announces Fifth Edition of Prize for Innovation with Focus on Cassava Industrialization,Calls for Entries
Flour Mills of Nigeria (FMN), leading diversified pan-African food and agro-allied group, officially opens entries for the 5 th Edition of its annual Prize for Innovation (PFI 5.0). Building on a five-year legacy of driving transformation across Nigeria’s agricultural value chain, the 2026 edition, themed “Innovative Practices in Cassava Production[Read More…]
The Illusion of Value: Shrinkflation and the Crisis of Consumer Trust in Nigeria
In the current Nigerian economic landscape, the relationship between brands and consumers is being stretched to a breaking point. As inflation continues to erode purchasing power, families have transitioned from casual shoppers to meticulous auditors of every naira spent. A recent controversy involving Molfix, a leading brand under Hayat Kimya[Read More…]
Beer&Food Attraction to take place in February
The entire beer, beverage and bar industry sector, together with the out-of-home world, will be meeting up at Rimini Expo Centre when Beer&Food Attraction. The Eating Out Experience Show, the event organized by Italian Exhibition Group (IEG), takes place from 15–17 February 2026 in Rimini, Italy. The brewing world is[Read More…]
The Trust Economy: Building Brand Loyalty in an Uncertain Market
In Nigeria’s volatile economic landscape, characterized by fluctuating exchange rates and infrastructural bottlenecks, the “Trust Economy” is no longer a buzzword; it is a survival mechanism. For the Nigerian consumer, a transaction is rarely just about the exchange of goods for money. It is a high-stakes gamble. When a bank[Read More…]
The Kemi Omotosho Era: Navigating the Storm to Reclaim MultiChoice Nigeria’s Golden Age
As the sun sets on John Ugbe’s historic 15-year tenure, the dawn of 2026 brings a new captain to the helm of MultiChoice Nigeria. Kemi Omotosho, a veteran with over two decades of experience in the trenches of African media and telecommunications, steps into the role of Chief Executive Officer[Read More…]
NCC and CBN Partner to Guarantee 30-Second Refunds for Failed Airtime and Data Transactions
The Nigerian Communications Commission (NCC) and the Central Bank of Nigeria (CBN) have announced a landmark joint regulatory framework designed to protect consumers from failed airtime and data purchases. Under the new guidelines, subscribers who are debited for unsuccessful transactions due to network downtimes, system glitches, or human error will[Read More…]
Showmax Unlocks Seamless Subscription Payments in Nigeria via Baxi by Onafriq
Showmax, Africa’s leading streaming service, has expanded its payment options in Nigeria through a partnership with Baxi by Onafriq, giving customers an easier and more convenient way to subscribe and stay connected to world-class streaming entertainment. Starting Monday, 22 December 2025, existing Showmax customers can log into the Baxi by[Read More…]
Showmax Unlocks Seamless Subscription Payments in Nigeria via Baxi by Onafriq
Showmax, Africa’s leading streaming service, has expanded its payment options in Nigeria through a partnership with Baxi by Onafriq, giving customers an easier and more convenient way to subscribe and stay connected to world-class streaming entertainment. Starting Monday, 22 December 2025, existing Showmax customers can log into the Baxi by[Read More…]
NIMN Inducts Visionary Marketing Leader Sandra Amachree as Fellow Amidst High-Profile Investiture Ceremony
The National Institute of Marketing of Nigeria (NIMN) celebrated a night of excellence, professionalism, and historic milestones today in Lagos as it officially inducted its first female President and recognized outstanding professionals, including the induction of a marketing strategist, Sandra Amachree, as a Fellow of the Institute. The prestigious ceremony,[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]