The National Institute of Marketing of Nigeria (NIMN), in a strategic partnership with the Lagos Business School (LBS), has officially unveiled its highly anticipated insights report titled, Community, Culture, and Connection: Re-imagining the New Market. The comprehensive research piece offers a data-driven blueprint for corporate leaders, entrepreneurs, and policymakers seeking[Read More…]
Brands & Marketing
From Pitchers to Cannes: JT Agency Builds on Historic Debut with Global Human Rights Honour
JT Agency’s remarkable award-winning run has continued on the global stage. Weeks after making history at the 2026 Pitchers Festival with an extraordinary debut that delivered 35 recognitions, the Abuja-based visual storytelling agency has now added another prestigious international honour as its International Women’s Day campaign, Let Her Finish, secured[Read More…]
Africa Emerges as Global Growth Hub as Experts Champion Culture, Innovation, AI at Brand Handlers Summit & Awards 2026
The narrative of Africa’s rising influence in global marketing and business unfolded at the Brand Handlers Summit & Awards 2026 as industry leaders challenged conventional thinking and presented a compelling vision for the continent’s future. The summit, held at Sheba Centre in Lagos, opened with a thought-provoking presentation by Wole[Read More…]
Organisers announce NIMN President, Dr. Bayo-Ajayi, Yinka Opadere as lead speakers for 2026 MediaConsortium Conference and Awards (MCCA)
The organisers of the annual MediaConsortium Conference and Awards (MCCA) have officially announced that the President of the National Institute of Marketing of Nigeria (NIMN), Dr Bolajoko Bayo-Ajayi and Yinka Opadere, Head of Digital at Globacom Nigeria will lead the discussion at the highly anticipated 2026 edition. While Dr. Bayo-Ajayi[Read More…]
The Dawn of the Indigenous Narrative: How NIMN 2026 Redefined the Nigerian Brand Playground
For decades, the playbooks guiding corporate marketing rooms across Nigeria were largely imported. Success was measured in broad television reach, billboard frequency, and Western-style “push” advertising campaigns dropped into regional markets with the hope that one size would fit all. But if the collective consensus at the just-concluded 2026 Annual[Read More…]
MOUKA Host Leadership Of NSP And NAOMT To Strengthen Partnership On Sleep Health, Research AND Product Innovation
Nigeria’s leading sleep solutions company, Mouka Limited, on May 26, 2026, hosted separate high-level engagements with the leadership of the Nigeria Society of Physiotherapy (NSP) and the National Association of Orthopaedic and Manual Therapists (NAOMT) as part of ongoing efforts to advance sleep health education, research, innovation and consumer wellbeing[Read More…]
Watercress vs ARCON & Others: Federal High Court Dismisses Watercress’ Injunction Bid
The Federal High Court in Lagos has once again thrown its weight behind the Advertising Regulatory Council of Nigeria (ARCON), dismissing an application for an interlocutory injunction filed by Watercress Hotel International Limited and co-plaintiff Samuel Ayinde against ARCON and the Attorney General of the Federation, and reaffirming, for at[Read More…]
Mouka Rewards 46 Business Partners with Luxury Singapore Trip Through World of Comfort 2026
Nigeria’s leading sleep solutions company, Mouka Limited, has once again demonstrated its commitment to rewarding loyalty and empowering entrepreneurs through the successful completion of its World of Comfort 2026 Business Partner Reward Trip to Singapore. The all-expense-paid luxury experience, which held from March 4 to May 13, 2026, rewarded 46[Read More…]
Mouka MD, Dimeji Osingunwa, Receive Prestigious Honours at Brand Handlers Summit & Awards 2026
Mouka, Nigeria’s foremost sleep solutions company, has added another significant milestone to its legacy of excellence with the receipt of two distinguished honours at the 2026 Brand Handlers Summit & Awards. At the event, organised by Marketing Space Magazine, Mouka was named Legacy Brand of the Year, while the company’s[Read More…]
OOH Academy Commissions Landmark Nationwide Audience Behaviour Study for Nigeria’s Advertising Industry
Nigeria’s Out-of-Home (OOH) advertising industry is set to enter a new era of data-driven planning and investment as OOH Academy Nigeria has officially commissioned an extensive nationwide audience behaviour and consumer penetration study aimed at providing the sector with credible, independent, and actionable market intelligence. The initiative, titled the Nigeria[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]