Adesa Media, a subsidiary of Adesa Holdings, has been named EDGE Outstanding Young Media Agency of the Year at the 2026 Marketing Edge EDGE Awards, held on Friday, September 25, at Ten Degrees Event Hall, Lagos. The recognition came as the agency marked its fourth anniversary, adding a significant milestone[Read More…]
Brands & Marketing
Anietie Udoh Joins Business Intelligence Group’s 2027 Advisory Board
Anietie Udoh, Divisional Director, Marketing at Marketing Edge Publications, has been appointed to the 2027 Advisory Board of the Business Intelligence Group, further strengthening his growing profile as a Nigerian voice in the global marketing and communications industry. The appointment was communicated by Russ Fordyce, CEO and Chief Recognition Officer[Read More…]
The ₦150M Campaign Tollgate: How State Signage Agencies Are Stifling Electoral Choice
Democracy, in its purest theoretical construction, rests upon an unshakeable foundation: a level playing field where ideas, not the depth of one’s pockets or the weaponization of state apparatus, decide who governs. It is meant to be a marketplace of visions where a market woman’s candidate can compete fairly with[Read More…]
African Marketing Strategist Anietie Udoh to Connect with African Audience as Jury on First Tomilli Summit
Anietie Udoh, a Nigerian marketing strategist, is among the experts who will serve on the first Tomilli Summit jury. Udoh is the current Divisional Director of MARKETING EDGE Publications, a media group specializing in marketing, advertising and integrated communications. Udoh has nearly two decades of experience in journalism, public relations,[Read More…]
MediaConsortium 4.0: Why the Modern African Consumer Is No Longer Buying Your Ad Copy
The landscape of African commerce, media, and marketing is undergoing a seismic realignment. For decades, the engine of brand management operated on a straightforward, top-down hierarchy: corporations designed products, crafted polished narratives, purchased broadcast airtime, and dictated the terms of consumer engagement. Power resided almost exclusively on the supply side.[Read More…]
The Growing Threat of AI-Generated Scams: A Critical Analysis of the Naira Refinery Investment Fraud
The rapid advancement of generative artificial intelligence has fundamentally altered the landscape of digital communication, presenting both unprecedented creative opportunities and sophisticated societal vulnerabilities. Among the most concerning consequences of this technological shift is the escalation of digital financial fraud. Fraudulent actors increasingly leverage high-fidelity AI tools to manufacture convincing[Read More…]
MediaConsortium 4.0: How the Empowered Consumer Is Redefining the Market
Marketing executives, media practitioners, corporate leaders, and brand custodians gathered in Lagos recently for the fourth edition of the MediaConsortium Conference and Awards (MediaConsortium 4.0). Focused on the theme, “The Value Shift: Strategies for the New Market Reality in the Age of the Empowered Consumer,” the high-level industry gathering addressed[Read More…]
Drinkabl Africa Maps $1B Growth Opportunity at Pour Summit 2026
Capital is flowing south. That was the central message at The New Pour Summit 2026, convened by Drinkabl Africa, where beverage leaders, founders, and investors gathered to build actionable frameworks to scale African drinks from concept to global markets. Launched in Nairobi, Kenya, the summit brought together African and global[Read More…]
FMN, SIFAX Group, FPL, AXA Mansard Support MediaConsortium Conference & Awards 4.0
Leading companies across the food, logistics, financial services and out-of-home advertising sectors have endorsed the 4th edition of the MediaConsortium Conference and Awards, increasing the number of corporate organisations that have signified interest for this year’s event. The conference, organised by MediaConsortium, is scheduled for Friday, September 18, 2026, at[Read More…]
LG Redefines Laundry Care for Nigerian Families With Smarter Washing Solutions
As Nigerian households increasingly embrace technology to simplify everyday living, laundry care is evolving beyond a routine household chore into a smarter, more efficient home experience. From busy professionals navigating demanding schedules to growing families seeking greater convenience, consumers are looking for washing solutions that save time, reduce effort, and[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]