Brands & Marketing

Zeeoma Opens U.S. Market Access for African Creative Brands, Awards ₦7 Million in Funding at Inaugural Lagos Pitch Day ​

Zeeoma has successfully concluded the inaugural edition of The Open Door Lagos, selecting four standout Nigerian creative brands for expansion into the United States market alongside ₦7 million in non-equity business funding. ​The Open Door initiative by Zeeoma serves as a bridge for exceptional African entrepreneurs, offering curated marketplace placement[Read More…]

Africa’s infrastructure opportunity depends on closing the execution gap

The paradox of African infrastructure today is stark. While the “funding gap” continues to dominate policy discourse, it is the “execution gap”, or more precisely, the challenge of translating capital into delivery, that is increasingly shaping development outcomes in Africa, said Lavagnon Ika, Professor of Project Management, Telfer School of[Read More…]

OLAIDE ADESINA EMERGES THREE CROWNS MUM OF THE YEAR 2026, WINS A TRIP WITH FAMILY TO ZANZIBAR

Three Crowns Milk, one of Nigeria’s most trusted dairy brands from FrieslandCampina WAMCO Nigeria PLC has announced Olaide Adesina as winner of the Three Crowns Mum of the Year 2026 at the grand finale of its flagship mum wellness initiative, held on Sunday, 19 July 2026, at Classique Event Centre,[Read More…]

Global Cola Revolution: Eight Indie Brands Challenging Traditional Soft Drink Giants

​Though The Coca-Cola Company commands the global soft drink market, a wave of regional alternatives is captivating consumers worldwide. From Cold War creations to modern wellness-focused sodas, independent brands are leveraging local ingredients, cultural heritage, and distinct flavor profiles to offer spirited alternatives to traditional cola. ​Here are eight independent[Read More…]

Navigating Regulatory Boundaries: The Facebook Nigeria Judgment, Consumer Protection, and the Rule of Law

The intersection of state regulation, digital technology, and corporate accountability presents a complex legal challenge for modern democracies. In Nigeria, this balance was brought into sharp focus following a landmark Federal High Court judgment involving Facebook Nigeria Operations Limited and the Advertising Regulatory Council of Nigeria (ARCON). By setting aside[Read More…]

Wema Bank Reinforces Role in Powering Fintech Growth Through Strategic Partner Engagement

Wema Bank has reinforced its position as a key enabler of Nigeria’s fintech ecosystem through a strategic engagement with its fintech partners, bringing together founders, technology providers and industry stakeholders to deepen collaboration and support the continued growth of digital financial services across the industry. The Bank brought together fintech[Read More…]

X3M Ideas Partners with University of Lagos PRAD Club to Champion the Next Generation of Communications Talent

X3M Ideas, the Lagos-headquartered independent creative agency with operations across Africa and beyond, has announced a strategic partnership with the University of Lagos Public Relations and Advertising (PRAD) Club for PRADWAVE 5.0, to direct the pathways into one of African leading creative talents. The partnership was also followed by the[Read More…]

Lagos NIPR Advocates Strategic Public Relations as Critical Pillar for Security, Nation Building and Public Trust at PR Fest 2026

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has called for the recognition of strategic public relations as an indispensable component of national security, nation building and public trust, as communication professionals, security experts, academics, policymakers and corporate leaders gathered at the MUSON Centre, Onikan, Lagos,[Read More…]

Nigerian Makes Global Impact as 2026 UNA-USA Summit Selects Him for Capitol Hill Advocacy

A Nigerian professional based in the United States, Kelechi “PRagmatic” Iwuagwu, has added another milestone to his growing record of international advocacy after being selected to participate in the 2026 United Nations Association of the United States of America (UNA-USA) Advocacy Summit. Iwuagwu was among only 133 advocates selected from[Read More…]

The Invisible Eraser: How the Trust Deficit is Redefining Global Commerce and Rewriting Nigeria’s Brand Landscape

The world over, brand trust remains the backbone of customer loyalty. It is the quiet force that encourages repeated product purchases, drives sustained sales, boosts customer advocacy, and protects market share during economic volatility. Yet, despite the undeniable economic efficacy of trust, a paradox governs the modern marketplace: many brands,[Read More…]