The Advertising Regulatory Council of Nigeria (ARCON) has officially announced the 2026 edition of its flagship Advertising Industry Colloquium (AIC). The annual event serves as a premier strategic forum designed to bridge the gap between academia and industry while addressing critical emerging trends in the marketing communications sector. The announcement[Read More…]
Brands & Marketing
CAP PLC Celebrates Young Creative Talent at the Sandtex Paint Your Dream Challenge Grand Finale
L-R: Chemical and Allied Products Plc (CAP PLC) is Nigeria’s leading manufacturer and distributor of paints and coatings, with a proud legacy of over 65 years. As a subsidiary of UAC of Nigeria Plc, Chemical and Allied Products Plc (CAP PLC), Nigeria’s leading manufacturer and distributor of paints, coatings and[Read More…]
OLAIDE ADESINA EMERGES THREE CROWNS MUM OF THE YEAR 2026, WINS A TRIP WITH FAMILY TO ZANZIBAR
Three Crowns Milk, one of Nigeria’s most trusted dairy brands from FrieslandCampina WAMCO Nigeria PLC has announced Olaide Adesina as winner of the Three Crowns Mum of the Year 2026 at the grand finale of its flagship mum wellness initiative, held on Sunday, 19 July 2026, at Classique Event Centre,[Read More…]
Beyond the Thirty-Second Spot: Inside the ‘ADvolution’ Transforming Nigerian Advertising
For decades, the annual gathering of the Association of Advertising Agencies of Nigeria (AAAN) served as a sanctuary where creative directors, agency executives, and media buyers toasted past pitch wins over fine wine. This year, at the 53rd Annual General Meeting and Congress, held in Lagos, the atmosphere was markedly[Read More…]
Kenya Soft Drink Market Set for Major Shake-Up as PepsiCo Bottler and MeTL Challenge Coca-Cola
Kenya’s carbonated soft drink industry is entering a new era of intense market competition as two major beverage players roll out distinct expansion strategies aimed at breaking the long-standing dominance of Coca-Cola Beverages Africa (CCBA). The incoming market disruptions stem from two different business models targeting distinct market segments: Varun[Read More…]
Nestlé Nigeria Launches Nationwide MILO Promo Targeting Over 2 Million Winners
Nestlé Nigeria has announced the launch of a major nationwide consumer promotion through its flagship brand, MILO. Running from July through September 2026, the three-month campaign will reward over two million Nigerian consumers with airtime, cash prizes, and six brand-new vehicles. To ensure equal opportunity for consumers across the country,[Read More…]
Zeeoma Opens U.S. Market Access for African Creative Brands, Awards ₦7 Million in Funding at Inaugural Lagos Pitch Day
Zeeoma has successfully concluded the inaugural edition of The Open Door Lagos, selecting four standout Nigerian creative brands for expansion into the United States market alongside ₦7 million in non-equity business funding. The Open Door initiative by Zeeoma serves as a bridge for exceptional African entrepreneurs, offering curated marketplace placement[Read More…]
Africa’s infrastructure opportunity depends on closing the execution gap
The paradox of African infrastructure today is stark. While the “funding gap” continues to dominate policy discourse, it is the “execution gap”, or more precisely, the challenge of translating capital into delivery, that is increasingly shaping development outcomes in Africa, said Lavagnon Ika, Professor of Project Management, Telfer School of[Read More…]
OLAIDE ADESINA EMERGES THREE CROWNS MUM OF THE YEAR 2026, WINS A TRIP WITH FAMILY TO ZANZIBAR
Three Crowns Milk, one of Nigeria’s most trusted dairy brands from FrieslandCampina WAMCO Nigeria PLC has announced Olaide Adesina as winner of the Three Crowns Mum of the Year 2026 at the grand finale of its flagship mum wellness initiative, held on Sunday, 19 July 2026, at Classique Event Centre,[Read More…]
Global Cola Revolution: Eight Indie Brands Challenging Traditional Soft Drink Giants
Though The Coca-Cola Company commands the global soft drink market, a wave of regional alternatives is captivating consumers worldwide. From Cold War creations to modern wellness-focused sodas, independent brands are leveraging local ingredients, cultural heritage, and distinct flavor profiles to offer spirited alternatives to traditional cola. Here are eight independent[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]