Tade Adekunle is the Project Consultant of Keskese Limited, one of the leading experiential marketing agencies in the country. With an experience that is unbeatable, Tade spearheads an agency that parades a crop of young and dynamic thinking professionals whose works translate in the campaigns and services they offer their[Read More…]
Brands & Marketing
Dr Akindeinde, Oni, others to lead BJAN’s 10th Consumers Rights Day Discourse.
Experts in the digital financial space will lead the discourse in this year’s World Consumers’ Rights Day symposium, organised by the Brand Journalists Association of Nigeria (BJAN) on Tuesday March 15, 2022. The symposium which has the theme: “Digital Finance: Risks, Opportunities and Challenges for Consumers” is scheduled to take[Read More…]
NIPR solicits closer ties with BJAN, calls for holistic reportage of brands, industry activities
The Nigerian Institute of Public Relations (NIPR), Lagos State chapter, has called for holistic reportage of brands and its activities. According to the institute, the call resulted from what Public Relations engagement stands for, which is not just talk but also to research, investigate a problem and proffer solutions. Chairman[Read More…]
AISOP: Between Practitioners and International Best Practice
MediaConsortium, a network of three industry analysts – Adetunji Faleye of Brand Impact, Godwin Anyebe of Consumer Assembly and Amechi Obiakpu of EspiNews take a look at the workability of Advertising Industry Standard of Practice (AISOP) unveiled last year by the Advertising Practitioners Council of Nigeria. The Advertising Practitioners Council[Read More…]
BUA Chairman, Abdul Samad Rabiu Blames Middlemen For High Price Of Cement
The BUA Group has said that despite its efforts to make cement affordable and available to Nigerians, its efforts have been stifled mainly due to the influence of middlemen and other competitors. The Chairman and Chief Executive Officer of the Group, Abdul Samad Rabiu, disclosed this to State House Correspondents[Read More…]
Has Star Lager Beer Finally Surrendered to Competition?
Star Lager Beer is a flagship beer brand of Nigerian Breweries launched in 1949. In fact, the brand fondly called “Star Shine Shine Bobo” by drinkers and non-drinkers arguably ruled its sector for so many years dominating the marketplace across the country. Godwin Anyebe of ConsumerAssembly, Amechi Obiakpu of ESPI[Read More…]
Life Continental Beer Deepens Market Penetration with “Hope for Imo” Empowerment Initiative
Life Continental Beer has increased its market penetration within the South-east region of Nigeria through its partnership with the Imo State government to empower 2,700 youths at the just-concluded “Hope for Imo” Valentine Concert. At the Concert, the historic Heroes Square arena was a beehive of activities as Life Continental[Read More…]
APCON HOSTS BJAN, Advocates Stronger Support to Sanitise the IMC Industry
The Advertising Practitioners Council of Nigeria (APCON), has called on members of the Brand Journalists Association of Nigeria (BJAN) to join hands with the regulatory body in her bid to sanitize the Integrated Marketing Communications (IMC) industry. The Registrar/Chief Executive Officer of APCON, Dr. Lekan Fadolapo, who made the call[Read More…]
NESTLÉ INTRODUCES NESCAFÉ MALTY
Nestlé Nigeria has introduced NESCAFÉ MALTY, a new blend of coffee and malt in the NESCAFÉ 3in1coffee options which deliver a rich, bold and enjoyable taste to satisfy consumer preferences. At the launch of the new NESCAFÉ Malty 3in1 in Lagos, the Managing Director and CEO of Nestlé Nigeria PLC,[Read More…]
Cadbury Nigeria Certified as Top Employer in Africa
Cadbury Nigeria Plc (a part of Mondelēz International) has been recognised as a Top Employer in Africa by the Amsterdam-based Top Employers Institute. The Company also won Top Employer in Nigeria award for the second year running. The Institute’s programme certifies leading organisations around the world, based on their participation[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]