Chivita Celebrates World Juice Day Leading fruit juice brand, Chivita has held its 3rd Annual Chivita World Juice Day. This year’s edition of the event provided the platform to educate and encourage consumers to be focused in taking control of their own well-being with fruit juices as part of their[Read More…]
Brands & Marketing
Superbrands Nigeria institutes Council for brands awards
In the bid to project and promote a reputable and credible nomination of various brands for the 2021 edition of Superbrands Nigeria Awards, the world’s largest independent arbiter of branding, Superbrands, Nigeria, has instituted a Council under whose capacity, a total number of 470 brands across 93 categories have been[Read More…]
Felabration Bigger and Better with Rite Foods as Sponsors
This year’s Felabration, a one-week annual festival of music and art commemorating the late Afrobeat Legend, Fela Anikulapo Kuti, will be bigger and better with Rite Foods Limited as the sponsor, taking into cognizance the legacy the music icon has left behind for posterity. Felabration, which holds yearly from October[Read More…]
Top 50 Brands 2021: Dangote emerges most valuable brand, MTN most popular in Nigeria
The 2021 annual top corporate brand evaluation report, TOP 50 BRANDS NIGERIA has just been released. Dangote Group, a fully integrated Conglomerate and proudly Nigeria brand has again emerged as the Most Valuable Brand in the country for the year, while MTN Nigeria is the most popular through a Top[Read More…]
HASG, BON pledge support towards AISOP
Stakeholders under the aegis of Heads of Advertising Sectoral Groups (HASG), an umbrella body for all professionals in the Nigerian Integrated Marketing Communications sector, and the Broadcasting Organisation of Nigeria (BON) have pledged their support by endorsing the full implementation of the new Advertising Industry Standards of Practice (AISOP) guidelines.[Read More…]
BBNaija: Between participation of brands and benefits of sponsorship package
As today’s consumers become exposed to increased levels of advertising clutter, marketers have looked to other means to get their message across. Product placement has become increasingly popular and even rivalling traditional advertising. No doubt, big brother naija, popularly known as BBNaija, a reality show in which contestants live in[Read More…]
Retention Campaigns Or Invasive Marketing – How To Identify The Right Approach
In recent times, retention marketing is gaining increasing mention and traction among marketers. Also termed lifecycle or loyalty marketing, it refers to the strategy of ensuring customers are engaged, satisfied and spending happily. This new form of marketing seeks to ensure engaged existing customers who keep returning to a store[Read More…]
ENJOYING BANKING CONVENIENCE WITH FIRSTBANK’S FIRSTMOBILE
As the world is evolving digitally, Nigerian banks are currently looking for ways to make the banking experience better and FirstBank is not an exception to this aggressive drive. The efforts in this regard include building and constantly improving on its product offerings like the FirstMobile, its industry-leading mobile banking[Read More…]
FIRSTBANK SPONSORS THE 5TH EDITION OF THE CHIEF OLUSEGUN OBASANJO GOLF TOURNAMENT
First Bank of Nigeria Limited has announced its sponsorship of the 5th edition of the Chief Olusegun Obasanjo golf tournament, organized by the Abeokuta golf club. The competition, which is scheduled to hold on Saturday, 14th August 2021 will have Chief Obasanjo perform the ceremonial Tee-off to the glamour of[Read More…]
BJAN Chairman for Burial on September 30th
The body of late Princewill Ekwujuru, who, until his death, was the Chairman of Brand Journalists Association of Nigeria (BJAN), will be laid to rest in his home town, Njaba, Imo State on the 30th of September, 2021. Speaking on this development in a statement made available to newsmen recently[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]