Edward Israel-Ayide, Founder of the Lagos-based public relations agency Carpe Diem Solutions, has been recognised as one of 50 influential PR professionals in the GLG Communications 2024 PR Power List. The prestigious list, unveiled at a recent event to celebrate World PR Day, spotlights select change-makers, emerging voices, and community[Read More…]
Brands & Marketing
Today’s consumers are not interested in brand loyalty but value delivery – Yinka Adebayo
Yinka Adebayo, the Group Executive Director at Omnicom Media Group for West and Central Africa (WECA), brings decades of experience in marketing communications, with a primary focus on advertising and media buying. His expertise extends across various sectors, including FMCG, telecommunications, banking, automobile, and airline industries. Known for his consistent[Read More…]
WITH GIANTS CAMPAIGN, FIRSTBANK IS TRULY WOVEN INTO THE FABRIC OF SOCIETY
The ‘Giant in you’ campaign of the FirstBank has again confirmed the common expression that ‘apple doesn’t fall far from the tree’ given the history of the financial brand and its legendary relevance to the growth of enterprises, within and outside Nigeria. In its usual creative conjecture, 13O-year-old FirstBank, has[Read More…]
Dufil Prima Foods Unveils New Flavour For Indomie Relish
…Expands its offerings with refreshed beef flavour to deliver a complete meal experience to consumers Dufil Prima Foods Limited, renowned for its leading Indomie brand, is proud to announce that it has added a new beef flavour to its Indomie Relish line of products, marking a significant milestone for the[Read More…]
Nigerian Court strikes out Advertising Regulatory Council of Nigeria’s N30 billion ‘illegal advert’ suit against Meta Platforms
The Federal High Court sitting in Abuja has struck out a N30 billion alleged illegal advertisement lawsuit instituted against Meta Platforms Incorporated (owners of Facebook, Instagram and WhatsApp platforms) and its agent AT3 Resources Limited by the Advertising Regulatory Council of Nigeria (ARCON). Justice Peter Lifu struck out ARCON’s case[Read More…]
Challenges of Weight and Measure for Nigerian Consumers and the Way Forward
In Nigeria, the issue of accurate weight and measure poses significant challenges for consumers across various sectors, from food and beverages to commodities and retail products. The accuracy of measurements directly impacts consumer trust, fairness in trade, and overall economic stability. Addressing these challenges requires a concerted effort from regulatory[Read More…]
Navigating the Effects of Substandard Products: The Nigerian Consumer’s Battle
In Nigeria, the struggle against substandard products is a daily reality for consumers across the country. From counterfeit medicines to fake electrical appliances, the prevalence of substandard goods poses serious risks to public health, safety, and economic stability. This pervasive issue not only undermines consumer confidence but also challenges regulatory[Read More…]
Addressing Customer Disputes in the Nigerian Banking Sector
The Nigerian banking sector plays a pivotal role in the country’s economy, providing essential financial services to individuals and businesses alike. However, customer disputes remain a significant challenge that can impact trust and satisfaction. Addressing these disputes effectively is crucial for maintaining a positive relationship between banks and their customers.[Read More…]
Restoring Consumer Confidence in Goods and Services in Nigeria
Restoring Consumer Confidence in Goods and Services in Nigeria In recent years, Nigerian consumers have faced significant challenges that have eroded their confidence in goods and services across various sectors. Issues such as product quality concerns, unreliable services, inconsistent pricing, and inadequate customer support have contributed to this loss of[Read More…]
FirstBank Unveils New Campaign to Inspire Greatness
In order to consolidate on how it has been supporting businesses in Nigeria for thirteen decades, Nigeria’s oldest financial institution, FirstBank has unveiled a new campaign to reaffirm its commitment to providing comprehensive business support, financial expertise, growth solutions, channels, and platforms to empower its customers and enterprises. Yinka Ijabiyi,[Read More…]
Consumer TV
Danger of mobile phone in the kitchen
It’s dangerous using mobile phone in the kitchen
