In today’s rapidly shifting economic landscape, both brands and consumers find themselves navigating uncharted waters. The MediaConsortium Conference and Awards, recently held with the theme “Meeting Consumers/Brands Expectations in a Challenging Economy,” provided a timely platform for industry leaders, marketers, and analysts to reflect on the evolving dynamics between brands[Read More…]
Brands & Marketing
Branding Nigeria: The Power of Innovative Campaigns in Shaping Market Success
In a rapidly evolving global market, branding has become an essential tool for businesses looking to stand out and connect with consumers. In Nigeria, a country characterized by its rich cultural diversity and dynamic economy, the role of innovative branding campaigns has never been more crucial. As companies strive to[Read More…]
Leisure Reloaded: Uncovering Nigeria’s Hottest Spots for Fun and Relaxation
As Nigeria continues to evolve as a vibrant nation with a rich cultural tapestry, its leisure and recreational landscape is gaining attention. From bustling urban centers to serene natural escapes, the country offers a variety of destinations that cater to a growing appetite for fun and relaxation. Whether you are[Read More…]
The Wizkid-Davido Rivalry Escalates Amidst PUMA and UBA Endorsement Drama
The world of celebrity endorsements is as much about influence as it is about talent, and in Nigeria, few artists can claim to have the same level of influence as Wizkid and Davido. These two giants of Afrobeats, long rumored to be at odds, have found themselves at the center[Read More…]
NLNG Celebrates Journalists, Honours Prisca Sam-Duru with N5 Million Award
In a remarkable display of recognition for journalistic excellence, the Nigeria Liquefied Natural Gas (NLNG) has awarded Prisca Sam-Duru, a prominent journalist with Vanguard Newspaper, a prize of N5 million. This honor comes as part of NLNG’s ongoing initiative to celebrate the critical role of the media in promoting its[Read More…]
ADVAN kicks over ARCON’s Nigeria Stock Image Bank initiative
The Advertisers Association of Nigeria (ADVAN) has issued a press statement raising concerns on the recent plans by the Advertising Regulatory Council of Nigeria (ARCON) to establish a Nigeria Stock Image Bank (NSIB). The statement signed by the executive council of the body comes in response to ARCON’s unveiling of[Read More…]
How Automation and Smart Technologies Are Streamlining Industrial Processes in Nigeria
In recent years, Nigeria’s industrial landscape has undergone significant transformation, thanks to the integration of automation and smart technologies. These advancements are helping businesses streamline their operations, enhance productivity, and overcome longstanding challenges such as inefficiency and high production costs. As industries across the country embrace the potential of technology,[Read More…]
Building a Better Nigeria: The Role of Corporate Social Responsibility in Nation-Building at 64
As Nigeria celebrates its 64th Independence Day, the focus is not only on the country’s political and economic journey but also on the significant role Corporate Social Responsibility (CSR) has played in nation-building. From providing essential infrastructure to addressing critical social issues, the private sector’s engagement in CSR initiatives has[Read More…]
Discover Nigeria: Unveiling the Hidden Gems of the Nation’s Tourism
As Nigeria celebrates another Independence Day, the spotlight shines on more than just its rich history and cultural heritage—it turns towards an untapped economic powerhouse: tourism. While the nation is well-known for its oil wealth, its tourism sector is a treasure trove waiting to be fully explored. From serene beaches[Read More…]
Coronation has always been deeply committed to initiatives that promote the appreciation of Africa’s rich artistic heritage – Ngozi Akinyele
In an exclusive interview with Ngozi Akinyele, Chief Marketing and Communications Officer of Coronation Group, we delve into the strategic vision behind one of Africa’s leading financial services conglomerates. As the Group Executive overseeing brand, marketing, communications, and sustainability across all Coronation entities, Ngozi shares her insights on navigating the[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]