QNET, a global lifestyle and wellness company, last Friday opened its official Nigerian office in Lagos. Unveiled alongside the 2026 QNET Expo, the new hub reflects the company’s bet that an expanded local footprint will help win over a market still wary of direct selling.
The two-day expo drew executives, independent distributors, business partners and journalists to a showcase of supplements, skincare, water filters, wellness gadgets, travel packages and luxury accessories.
On display were H. Bozan, a nutritional supplement, and the HomePure Nova and Zayn water filtration systems. Also shown were ProSpark toothpaste, the Amezcua wellness range (the GP4, Bio Disc 3 and e-Guard X), Bernhard H. Mayer watches and jewellery, and QB International’s travel and hospitality services.
Some demonstrations came with health-related claims about supplements, water purification and wellness devices. Claims about preventing or treating medical conditions, however, require independent scientific and regulatory verification.
Speaking to reporters at the event, QNET’s Chief Network Development Officer, Trevor Kuna, described a business built on direct selling, product education and distributor development. Distributors, he said, build independent businesses through personal networks and word of mouth. Knowing the product, staying consistent and nurturing customer relationships, he stressed, are what separate those who last from those who fade.
He pointed to the company’s guiding philosophy, “Raise yourself to help mankind,” as a call to personal growth and social contribution.
Kuna also drew a firm line. Legitimate, product-based direct selling, he argued, must be told apart from schemes that lean on recruitment, guaranteed income or unrealistic financial promises. QNET says its distributors earn commissions on product sales, not on simply signing up new members. The company adds that its opportunity is not salaried employment and guarantees no earnings.
The timing is no accident. Direct selling in Nigeria faces continuing scrutiny over fraudulent recruitment, misleading financial promises and impostors who borrow trusted brand names to deceive the public.
At a media engagement before the expo, Regional General Manager for Central and West Africa Cherif Sarr said QNET is not an employment agency, a recruitment company or a visa sponsorship provider.
The company says it is tightening compliance, working with Nigerian authorities against those who allegedly exploit its name, and has disciplined distributors found breaching its standards.
Kuna said the outreach will not stop in Lagos. QNET plans stops in Port Harcourt and Abuja, a three-city programme over three weeks, aimed at product awareness, distributor development and engagement with stakeholders.
The office is open and the products are on show. The harder test lies ahead: turning promises of quality, transparency and responsible conduct into results the public can measure, and showing that legitimate direct selling can be told apart from the fraud committed in its name.
