Tag: Coast Milk: How a promising brand is failing to meet with consumers’ expectations

Coast Milk: How a promising brand is failing to meet with consumers’ expectations

In this report, Godwin Anyebe, Amechi Obiakpu and Adetunji Faleye, all of MediaConsortium, a leading brand, business and Marketing publication in Nigeria and sub-sahara Africa examine the obscurity of Coast milk in the market and how it can be brought back to its glory days. Over the years, milk has[Read More…]