In a recent piece celebrating MTN Nigeria’s 25th anniversary, Raheem Akingbolu painted a nostalgic, almost romantic picture of the telecom giant’s journey in Nigeria. Walking through the “Y’ello Street Museum,” Akingbolu lionized the giant yellow brand, waxing poetic about old handsets, nostalgic ringtones, and the grand evolution from 2G to[Read More…]
Features
The End of a 12-Year Ride: Why Uber Pulled out of Nigeria and What It Means for the Market
After twelve years of navigating the complex, bustling streets of Lagos, Abuja, and beyond, global ride-hailing titan Uber abruptly pulled the plug on its Nigerian operations on September 2, 2026. The sudden retreat, which coincided with a similar pullout from Uganda, sent shockwaves through Nigeria’s tech ecosystem, left thousands of[Read More…]
Redefining the Canvas: How ARCON’s AIC 4.0 is Bridging the Town-Gown Divide in the Era of AI and Platform Economics
The traditional boundaries of advertising are dissolving. In an age where digital platforms dictate consumer choices, algorithms curate visibility, and generative artificial intelligence challenges traditional human creativity, Nigeria’s marketing communications ecosystem stands at a historic crossroads. Against this backdrop, the Advertising Regulatory Council of Nigeria (ARCON) convened the 4th Advertising[Read More…]
Yakubu Gowon Stadium Renovation: Progress, Controversy and the Questions Still Awaiting Answers
The ongoing renovation of the Yakubu Gowon Stadium in Port Harcourt has become a story of two narratives: one centered on the transformation of a historic sporting facility into a world-class arena, and another driven by allegations of delayed payments, bribery demands and the realities of executing public infrastructure projects[Read More…]
The Fragile Covenant: How Celebrity Scandals Weaponize and Devalue Brand Equity
For decades, the architectural framework of modern marketing has relied heavily on a simple, Faustian bargain: corporate entities lease the cultural relevance, goodwill, and emotional equity of human beings to humanize their products. From global sportswear conglomerates to local consumer goods manufacturers, the formula remains unaltered. A brand identifies[Read More…]
FirstMobile: How to Install and Register for FirstBank’s Mobile App
Picture this: it is payday, and you need to transfer money to a loved one or pay a utility bill. In the past, that meant rushing to the bank, standing in long queues, and hoping you’d finish before closing time. For many Nigerians, this was the reality: time-consuming, stressful, and[Read More…]
The Digital Frontier: How Fintechs Are Bypassing Nigeria’s DEON Consumer Lending Regulations 2025
By Paul Onehi Nigeria’s digital lending boom was built on three things: speed, convenience, and economic desperation. In less than a decade, fintech lenders opened access to credit for millions of Nigerians long ignored by traditional banks. With little more than a smartphone and a few taps, borrowers could secure[Read More…]
The Loaf That Wouldn’t Age: How a Viral Bread Dispute Redefined Nigerian Consumer Rights
In the bustling digital marketplace of modern Nigeria, a single social media post can ignite a firestorm faster than a power surge. Usually, these fires burn out in forty-eight hours, replaced by the next trending dance or political gaffe. But every so often, a viral moment transcends the screen and[Read More…]
Airtel Africa’s Segun Ogunsanya and Rain Oil’s Godrey Ogbechie Lay Bare Failure, Faith and Grit at Imperfectly Awesome 4.0
It was 3:00 p.m. on Sunday, May 3rd and the Muson Centre wasn’t hosting a conference. It was hosting a confession. Imperfectly Awesome Conversations 4.0. Gathered were CEOs, bankers, students and dreamers under one dare: be enough. Keynote speaker Dr. Segun Ogunsanya, former Managing Director of Airtel Nigeria and Africa[Read More…]
Between Deceptive Loan App Advertising and the Regulatory War for Truth
In the palm of almost every Nigerian’s hand lies a digital gateway that promises instant relief from financial strain. A quick scroll through social media or a casual mobile game is often interrupted by vibrant, high-energy advertisements: “Get ₦500,000 in 5 minutes! No collateral, no stress.” To a struggling entrepreneur[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]