Consumer Education

Can Royalty Disrupt Nigeria’s Soft Drink Market? The OJAJA Cola Analysis

​The Nigerian carbonated soft drink (CSD) market is one of the most competitive, volume-driven, and price-sensitive FMCG sectors in Africa. Ranked among the largest soft drink markets globally, Nigeria has historically been dominated by multinational giants, though indigenous manufacturers have increasingly proven that local brands can disrupt established order. ​It[Read More…]

Nigeria’s Food Service Industry Projected to Reach $19.3 Billion by 2030, Driven by Digital Payment Innovations

​Nigeria’s food service industry is on track to expand from $11.09 billion in 2025 to $19.31 billion by 2030, reflecting a compound annual growth rate of 11.73%. This growth is heavily supported by the rapid adoption of digital payment infrastructure and financial technology across the sector, according to a recent[Read More…]

Fuel Pricing Asymmetry: The Hypocrisy Behind Nigeria’s Frozen Pump Prices

The dynamics of Nigeria’s downstream petroleum sector have long been a source of friction between consumers, marketers, and policymakers. However, recent global events have brought the perceived insincerity of petroleum importers and marketers into sharp focus. ​When geopolitical tensions escalated into active conflict involving Iran, the United States, and Israel[Read More…]

26 Years of MILO Basketball Competition: Breeding Champions and Exporting Nigerian Talent

By Godwin Anyebe ​For more than a quarter-century, while the structural landscape of Nigerian youth sports weathered systemic challenges, fluctuating budgets, and administrative shifts, one hardwood court remained unshakeable. Since 1999, Nestlé Nigeria Plc has consistently lit up the indoor sports halls of the nation, breathing life, grit, and opportunity[Read More…]

FCCPC Applauds Lagos State’s Bold Move to Eradicate Estimated Billing

The Federal Competition and Consumer Protection Commission (FCCPC) has officially commended the Lagos State Electricity Regulatory Commission (LASERC) for its aggressive new reform agenda aimed at eliminating estimated billing and safeguarding power consumers. ​The endorsement follows the release of the 2025 Lagos Electricity Market Report, which outlines a roadmap for[Read More…]

The Shadow Table: A Market Under Siege

The proliferation of substandard and falsified food products has reached alarming levels. In late 2025 and early 2026, investigations by the Federal Competition and Consumer Protection Commission (FCCPC) uncovered a massive influx of unregistered, smuggled sugar brands, such as Grupo Moreno and Alvean, flooding local markets. These products often bypass[Read More…]