A new report commissioned by the Advertising Regulatory Council of Nigeria (ARCON) and funded by various industry associations has shed light on the advertising sector’s contribution to the nation’s Gross Domestic Product (GDP), its value and multiplier effect. The report was carried out by PricewaterhouseCoopers (PwC) and presented to stakeholders[Read More…]
Brands & Marketing
Multichoice says Nigerian Tribunal “breached its right” with free subscription order
The legal team of Prominent Pay-TV operator, Multichoice Nigeria has said that the Competition and Consumer Protection Tribunal “breached their right to fair hearing” by imposing a N150 million fine on it following its preliminary objection challenging its jurisdiction among other reliefs. Multichoice’s lawyer, Moyosore .J. Onibanjo (SAN) disclosed this[Read More…]
N Brown to ramp up marketing spend by £10m
The owner of N Brown, a fashion brand has promised to invest £10m in marketing over the coming year as part of plans to drive sustainable growth, awareness, consideration and acquisition. Marketing features prominently as a key focus for the year ahead in the fashion group’s latest results for the[Read More…]
Tribunal orders Multichoice to give Nigerians one-month free subscription …fines Pay-Tv operator N150 million
The Competition and Consumer Protection Tribunal fined Multichoice Nigeria N150 million for challenging the court’s jurisdiction and ordered the company to provide Nigerians with a one-month free subscription on DStv and GOtv. The tribunal had previously restrained Multichoice from increasing subscription fees without adequate notice, following a suit by Barrister[Read More…]
Cordros announces winners of ‘Every Child a Milestone Fund’ debate
Cordros Asset Management Limited, a financial service group in African markets has announced the winners of its 2024 ‘Every Child a Milestone Fund Debate’ competition with the presentation of hundred thousand naira seed fund to the winners recently in Lagos. Speaking on this development yesterday in Lagos, the Managing Director[Read More…]
Access Bank Rated ‘Most Valuable Brand’ In Nigeria
Access Bank has been named Nigeria’s most valuable brand once again, according to the latest Brand Finance report. The 2024 analysis showed a significant 73 per cent increase in Access Bank’s brand value, reinforcing its status as the leading banking brand in Nigeria for the third consecutive year in Brand[Read More…]
Oladipupo, Ajose, join Digitas Nigeria as COO, creative director
Year 2024 marks a period of hierarchical transition and growth for the Integrated Marketing Communications industry, and Digitas Nigeria is at the forefront of this movement. In a strategic move to bolster its leadership, the agency announces the appointments of Omotayo Oladipupo as Chief Operating Officer (COO)/Head of Business and[Read More…]
Rites Food Intensifies On Importance of Education, Consumer Empowerment
Africa’s top food and beverage company, Rite Foods Limited, celebrated Africa Day 2024 alongside people worldwide. It emphasized how crucial it is to give education and consumer empowerment top priority in order to hasten the continent’s growth. Rite Foods’ dedication to excellence and empowerment is strongly reflected in this year’s[Read More…]
70 Winners Emerge From Stanbic IBTC Bank’s Award-Winning Reward4Saving April Draw
The Stanbic IBTC Bank Reward4Saving promo, recently awarded ‘The Industry’s Most Transparent Consumer Promotion’, has rewarded over 1,600 customers with N262 million in less than three years. The objective of the promo, which started in 2021 is to foster the savings culture among Nigerians, by recognising and rewarding individuals who[Read More…]
Nigeria Showcases Digital Social Investments at APRA 2024
Nigeria has displayed various digital social investments through the Nigerian Communications Commission (NCC) at the just-concluded 35th annual conference of the African Public Relations Association (APRA) in Abidjan, Côte d’Ivoire. A statement issued by the NCC noted that through a presentation by the Head of Media Management Relations at the[Read More…]
Consumer TV
Danger of mobile phone in the kitchen
It’s dangerous using mobile phone in the kitchen
