Brands & Marketing

FCCPC’s heavy-handedness and the threat to Nigeria’s business and economic future

In a move that has raised eyebrows across Nigeria’s business landscape, the Federal Competition and Consumer Protection Commission (FCCPC) recently announced its intention to impose penalties on Coca-Cola Nigeria and Nigerian Bottling Company for alleged misleading trade descriptions and unfair marketing practices. This latest action is part of a worrying[Read More…]

OAAN says Chartered OoH Media Bill is to Safeguard Member Assets and Combat Chalartanism, Distances Itself from HASG’s Opposition

The leadership of the Out -of -Home Advertising Association of Nigeria (OAAN) has said the proposed Chartered Out -of -Home Media Practitioners Bill is designed to bring sanity to the sector, protect members’ assets and stem charlatanism in the OoH sector. The association, in a statement issued by its President,[Read More…]

Consumers Express Dissatisfaction Over Failure of Gift Cards: A Growing Concern for ShopRite

In today’s retail landscape, gift cards have become a popular choice for consumers seeking flexibility and convenience in their shopping experience. However, recent findings by Consumers’Assembly indicate that the failure of gift cards to be accepted at various ShopRite outlets is causing significant dissatisfaction among consumers. This growing issue is[Read More…]

Exciting Prizes to be Won with FirstBank Visa Gold and Visa Infinite Cards in the 2024 Summer Campaign

FirstBank, the West African premier financial institution and financial inclusion services provider announces its continuous VISA Cross Border and Summer campaign in partnership with VISA. The campaign, which commenced on 1 April 2024, is set to run until 31 August 2024 as a rewarding initiative for existing VISA Gold and[Read More…]

Today’s consumers are not interested in brand loyalty but value delivery – Yinka Adebayo

Yinka Adebayo, the Group Executive Director at Omnicom Media Group for West and Central Africa (WECA), brings decades of experience in marketing communications, with a primary focus on advertising and media buying. His expertise extends across various sectors, including FMCG, telecommunications, banking, automobile, and airline industries. Known for his consistent[Read More…]