The recent launch of the “Brand Nigeria” project by the Minister of Information has sparked widespread interest and debate. Aimed at rebranding the nation’s image both domestically and internationally, the initiative seeks to highlight Nigeria’s strengths and potentials, while addressing the negative stereotypes that have long plagued the country. While[Read More…]
Brands & Marketing
The Debit Card Conundrum: Profit or Value Centric?
I would advise objective consideration of this piece, to situate it properly in relation to its purpose; CONSUMERS’ ASSEMBLY would rather that issues of concern serve collective good of all, albeit from the perspective of CONSUMERS, not minding parochial considerations. That also explains my position of inquisitiveness. I would always[Read More…]
How Brand Packaging Affect Pricing
All over the world, the issue of brand packaging is not new to brand handlers. On its face value, packaging is a deliberate investment in product presentation, preservation, display and differentiation. For cost accounting, the interest stretches from its implication on basic cost to the total project cost outlay, through[Read More…]
Marketing at the Crossroads of Government Policy
In today’s complex business landscape, marketing strategies are increasingly shaped by the intersection of government policies. This crossroads where marketing meets regulation, taxation, and legislation is more critical than ever, influencing how businesses engage with their audiences and navigate market challenges. Government policies often dictate the boundaries within which marketing[Read More…]
Crippled Currency: How Naira’s Devaluation is Eroding Nigerian Wealth
By Godwin Anyebe The Nigerian economy is facing one of its most challenging periods in recent history, with the naira’s continued devaluation serving as a stark reminder of the nation’s economic fragility. Once a symbol of stability in West Africa, the naira has lost significant value against major global currencies,[Read More…]
Insights into FirstBank’s “The Giant in You” Thematic Campaign
FirstBank Nigeria Limited, a cornerstone of Nigeria’s banking industry, has consistently positioned itself as a leading financial institution by staying attuned to the evolving needs of its customers. One of the most impactful and resonant campaigns in its history is the “The Giant in You” thematic campaign. This campaign was[Read More…]
CHI Limited Sweeps Top Honours at Africa’s Most Admired Brands Awards
Chivita|Hollandia (CHI Limited), a leading manufacturer of fruit juices, value-added dairy and snacks, has reaffirmed its market leadership by clinching top honours at the prestigious Africa’s Most Admired Brands Awards. The event, which was held at the Civic Center in Lagos recently, recognized brands within the Chivita|Hollandia (CHI Limited) portfolio.[Read More…]
Lanre Adisa Takes the Helm as New AAAN President: Navigating Challenges and Embracing Opportunities
Lanre Adisa, CEO of Noah’s Ark Communications Ltd, has been appointed the new President of the Association of Advertising Agencies of Nigeria (AAAN). As he steps into this influential role, Adisa inherits a dynamic industry poised for transformation, with numerous opportunities and challenges on the horizon. His leadership promises to[Read More…]
The 10th African Quality Achievement Awards Set to Honor Excellence in Africa
The African Quality Academy is proud to announce the 10th Annual African Quality Achievement Awards, which will take place on the 30th of August 2024 at the prestigious Civil Centre in Lagos, Nigeria. This landmark event marks a decade of celebrating outstanding contributions to quality and excellence across the African[Read More…]
CAMCONIA is Set to Hold Annual Retreat
The Corporate Affairs Managers Committee of the Nigerian Insurers Association (CAMCONIA) is set to hold its annual retreat within the month in Abeokuta. The elite body of Brand, Marketing and Corporate Communications professionals in the Nigerian Insurance industry’s retreat, first in recent time, seeks to herald a new beginning for[Read More…]
Consumer TV
Danger of mobile phone in the kitchen
It’s dangerous using mobile phone in the kitchen
