In Nigeria, weekends are no longer just a break from the workweek; they have become a vital component of the nation’s evolving business and lifestyle landscape. The rise of leisure trends is reshaping how Nigerians spend their weekends, with significant implications for both the economy and personal well-being. From emerging[Read More…]
Brands & Marketing
The Advertising Industry Is Set to Host Its 4th National Advertising Conference
The advertising industry is poised to gather leading professionals and stakeholders for the 4th National Advertising Conference, scheduled to take place from November 23, 2024, in Abuja at the Abuja Continental Hotel. This highly anticipated event, organized by the Advertising Practitioners in Nigeria, aims to bring together the best minds[Read More…]
3rd Nigerian Marketing Awards Scheduled for 23rd November 2024
The highly anticipated 3rd edition of the Nigerian Marketing Awards is set to take place on Saturday, 23rd November 2024, at The Jewel Aeida, Lekki, Lagos. Following the immense success of the inaugural and second editions in 2022 and 2023, this year’s event promises to be even more spectacular, celebrating[Read More…]
Navigating the Complex Landscape of Marketing in Nigeria: Strategies for Success
By Godwin Anyebe Marketing in Nigeria is a unique and multifaceted challenge. With a population of over 200 million people, the country offers immense opportunities for businesses to grow and thrive. However, tapping into this market requires a deep understanding of its cultural, economic, and technological dynamics. Nigeria’s diverse consumer[Read More…]
ARCON Pioneers Africa’s First Stock Image Bank, Inaugurates Committee to Engage Professionals
In an unprecedented move set to revolutionize the African media landscape and boost local content production, the Advertising Regulatory Council of Nigeria (ARCON) has taken a bold step towards establishing the continent’s first indigenous stock image bank named the Nigeria Stock Image Bank (NSIB). The Image Bank is expected to[Read More…]
Nigeria’s Financial Sector Revolution: How AI is Transforming Business, Driving Growth
Access Holdings Plc., one of Africa’s leading financial services providers, is pioneering the adoption of artificial intelligence (AI) to enhance operations, accelerate innovation, and drive economic growth. With AI tools like Microsoft 365 Copilot, the Nigerian financial giant is demonstrating the transformative potential of AI in the financial services industry[Read More…]
The Minister of Information’s ‘Brand Nigeria’ Project – A Promising Initiative with Critical Questions
The recent launch of the “Brand Nigeria” project by the Minister of Information has sparked widespread interest and debate. Aimed at rebranding the nation’s image both domestically and internationally, the initiative seeks to highlight Nigeria’s strengths and potentials, while addressing the negative stereotypes that have long plagued the country. While[Read More…]
The Debit Card Conundrum: Profit or Value Centric?
I would advise objective consideration of this piece, to situate it properly in relation to its purpose; CONSUMERS’ ASSEMBLY would rather that issues of concern serve collective good of all, albeit from the perspective of CONSUMERS, not minding parochial considerations. That also explains my position of inquisitiveness. I would always[Read More…]
How Brand Packaging Affect Pricing
All over the world, the issue of brand packaging is not new to brand handlers. On its face value, packaging is a deliberate investment in product presentation, preservation, display and differentiation. For cost accounting, the interest stretches from its implication on basic cost to the total project cost outlay, through[Read More…]
Marketing at the Crossroads of Government Policy
In today’s complex business landscape, marketing strategies are increasingly shaped by the intersection of government policies. This crossroads where marketing meets regulation, taxation, and legislation is more critical than ever, influencing how businesses engage with their audiences and navigate market challenges. Government policies often dictate the boundaries within which marketing[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]