Recently, the city of Lagos played host to the second edition of the prestigious MediaConsortium Conference and Awards, an event that brought together key players in media, advertising, public relations, and branding. With the theme “Meeting Brands and Consumers’ Expectations in a Challenging Economy,” the conference addressed the complex dynamics[Read More…]
Brands & Marketing
Flour Mills of Nigeria Bets Big on Pan-African Expansion with Strategic Restructuring
As one of Nigeria’s oldest and most significant players in the food and agro-allied sectors, Flour Mills of Nigeria PLC (FMN) is making bold moves to secure its future as a regional and industrial powerhouse. The company recently announced a share acquisition plan aimed at transitioning the firm’s structure to[Read More…]
Golden Penny Launches “Easy To Spread, Good For The Family” Campaign.
Golden Penny, a well-established name in household food products, proudly introduces its latest campaign, “Easy To Spread, Good For The Family,” designed to promote the health benefits, convenience, and versatility of its popular Classic Spread. Launched on the 6th of September 2024, the campaign aims to highlight how Golden Penny[Read More…]
FirstBank Sponsors the Maiden Edition of The Nigerian Fintech Festival Event in Lagos
The inaugural edition of the Nigerian Fintech Festival, the biggest fintech festival in Nigeria, sponsored by FirstBank, West Africa premier financial institution and financial inclusion services provider is set to take place in Lagos on September 26, 2024. The Nigerian Fintech Festival 2024 will host over 1000 industry stakeholders within[Read More…]
EXCEL Africa 2024 Set to Hold on September 30th
The prestigious Excellence in Corporate Enterprise and Leadership (EXCEL) Awards 2024 is set to take place on September 30th, 2024, at the Oriental Hotel, Victoria Island, Lagos, Nigeria. This annual event celebrates outstanding African personalities and organizations that have made significant contributions to the continent’s economic development through their leadership[Read More…]
WASSA Exhibition 2024 Set to Hold on September 30th ESG Impact Consulting Limited, a leading firm focused on sustainable practices that meet present needs without compromising future generations, is proud to announce the West Africa Sustainability Summit and Awards (WASSA) 2024. This prestigious event, scheduled for September 30th, 2024, will take place at the Oriental Hotel, Victoria Island, Lagos, Nigeria. According to a statement made available to newsmen by the organisers of the event recently in Lagos, “the WASSA 2024 event will recognize and honor African companies that have made significant strides in sustainability. Awards will be presented to organizations for their efforts in enhancing quality of life, reducing environmental impact, and contributing to the achievement of the United Nations’ Sustainable Development Goals (SDGs).” With the theme “Creating a Sustainable West Africa: How Smart Companies Turn Sustainability into Billion Dollar Businesses,” the summit will focus on how successful organizations are building sustainable brands. It will provide a platform for the exchange of ideas on the importance of sustainability in business operations and brand development. Participants will be encouraged to adopt best practices that link sustainability with brand building, reinforcing the relationship between the two. Also, the statement pointed out that, “attendees will gain insights into how Africa’s top brands integrate sustainability into their core strategies, engage in thought-provoking discussions with senior leaders, and expand their professional networks by connecting with industry experts. The summit will feature in-depth analysis of emerging trends in sustainability, equipping businesses with tools to improve productivity, manage risks, and safeguard customer well-being.” “Insspirational speakers will share their experiences and offer practical advice on building sustainable brands, helping organizations transition into future-ready, eco-conscious entities. The WASSA 2024 summit promises to be a transformative event for businesses committed to a sustainable future.” The statement added.
ESG Impact Consulting Limited, a leading firm focused on sustainable practices that meet present needs without compromising future generations, is proud to announce the West Africa Sustainability Summit and Awards (WASSA) 2024. This prestigious event, scheduled for September 30th, 2024, will take place at the Oriental Hotel, Victoria Island, Lagos,[Read More…]
NAC 2024: Advertising Leaders to Drive Conversations on Business Sustainability, Tech Innovation, and Industry Evolution
The National Advertising Conference (NAC) is set to return for its 4th edition, promising to be the most transformative event yet for the Nigerian advertising industry. Following the success of three previous editions, this year’s conference, scheduled from November 13th to 15th at the Abuja Continental Hotel, will bring together[Read More…]
Markets on Edge: Businesses Brace for Impact Amid New Economic Policies
In a rapidly evolving economic landscape, Nigerian businesses find themselves at a critical juncture as the government introduces a wave of new economic policies aimed at revitalizing the economy. From tax reforms to currency adjustments, these policies are set to reshape the business environment, leaving companies large and small bracing[Read More…]
Branding Brilliance: The Impact of Innovative Campaigns on Market Success
By Godwin Anyebe In today’s competitive marketplace, standing out is more critical than ever. Brands are not just selling products or services; they are crafting experiences and shaping perceptions. Innovative campaigns play a pivotal role in this, driving market success and establishing a brand’s identity in the minds of consumers.[Read More…]
Navigating New Heights: The Future of Aviation in Nigeria
By Godwin Anyebe The aviation industry in Nigeria is an essential part of the country’s economy, connecting the nation to global markets and enabling the movement of people and goods. With over 200 million people and a rapidly growing middle class, Nigeria’s aviation sector has immense potential. Yet, it faces[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]