Brands & Marketing

LG Unveils Latest Cutting-Edge Innovations At 2023 MEA, Aims to Enhance Customer Experience

LG Showcase MEA 2023 is now open, marking the first time in four years that LG Electronics is presenting its latest products in the region. The two-day event is taking place at Habtoor City in Dubai, UAE, and is attended by over 400 guests. Visitors will have the chance to[Read More…]

LG Displays Innovative Home Appliance line-up at MEA 2023 Showcase

A refrigerator with mood lighting, a clothes dryer that doesn’t need a vent and a styler for clothes, worthy of care LG recently welcomed its executives, guests and partners for the opening of the LG Showcase Middle East and Africa (MEA) 2023. The grand event acted as a platform for[Read More…]

Coast Milk: How a promising brand is failing to meet with consumers’ expectations

In this report, Godwin Anyebe, Amechi Obiakpu and Adetunji Faleye, all of MediaConsortium, a leading brand, business and Marketing publication in Nigeria and sub-sahara Africa examine the obscurity of Coast milk in the market and how it can be brought back to its glory days. Over the years, milk has[Read More…]

Omojafor, Eiremiokhae, Babaeko, other set to be honoured at ‘The Industry Awards4.0’

The management of The Industry Newspaper organisers of ‘The Industry Summit/Awards’ has stated that some distinguished marketing communications professionals in the country would be conferred with some highest awards in this year’s event scheduled to be held on Friday, March 31st, 2023 in Lagos. The year’s award is looking at[Read More…]

On-going elections have slowed down business activities, Tolulope Medebem

One of Nigeria’s leading experiential marketers and chief executive of Aster Integrated Marketing, Tolulope Medebem has pointed out that the ongoing elections in the country is the major challenge confronting businesses in the past few days. Speaking exclusively to Media Consortium at her office in Ikeja, she said, businesses have[Read More…]

Nigeria’s box office records N819m sales in January

The Cinema Exhibitors Association of Nigeria (CEAN) says it recorded total sales of N819 million in January, across cinemas within the country. Its National Chairman, Mr Ope Ajayi, disclosed this during an interview with the News Agency of Nigeria (NAN) on Monday in Lagos. “We had an increase in sales[Read More…]

Summit focuses on impact of data mining, policy shift on marketing, consumers

The fourth edition of ‘The Industry Summit/Awards’ has released the theme and topics for the 2023 summit, which focus on effective usage of data for intelligence in marketing and impact of government policy on fast moving consumer goods. This year’s theme is “How Marketers Should Handle 2023’ and the summit[Read More…]

Rite Foods Limited Leads in Sustainable Innovation with Refreshing Pan-African Brands

With a diverse range of unique products and a commitment to Africa, Rite Foods Limited, a Truly World-Class company in Nigeria’s food and beverage industry has continued to demonstrate its market leadership position as it embarks on adequate research and development to deliver unique brands that cater to the needs[Read More…]

Gofam Communications announces digital platform for MediaConsortium

MediaConsortium a brands, business and marketing magazine has gone online, with the url- www.mediaconsortiumng.com Gofam Communications, owners of the all gloss magazine, made this known via a statement on Wednesday in Lagos. It says the idea is to give the magazine an online presence and to enable it service the[Read More…]

McEnies Global Communications begins 2023 on a high note ….emerges Event and PR Agency of the Year at Brand Impact Awards

An upwardly mobile wholly owned Nigerian company with vast expertise in strategic, integrated marketing services and digital marketing, McEnies Global Communication has begun 2023 on a high by emerging Event and PR Agency of the Year at Brand Impact Awards 2022. The award was organized to celebrate the first anniversary[Read More…]