Author: Godwin Anyebe

Reshaping Nigeria’s Economy: Navigating the Future Amid Global Shifts and Domestic Challenges

By Godwin Anyebe Nigeria, Africa’s largest economy, stands at a crossroads as it navigates the complex terrain of global economic shifts and domestic challenges. With its vast resources and a young, dynamic population, the country has significant potential for growth and development. However, the path forward requires a strategic approach[Read More…]

No Industry in Ebonyi State: Assessing Umahi’s 8-Year Legacy Through Nwifuru’s Lens

By Godwin Anyebe Governor Francis Nwifuru’s recent statement that there is “no industry in Ebonyi State” has sparked a critical examination of the eight-year tenure of his predecessor, David Umahi. Umahi, who led Ebonyi from 2015 to 2023, is often celebrated for his ambitious infrastructure projects. His administration saw the[Read More…]

Taxing Times: Navigating Nigeria’s New Fiscal Landscape Amid Economic Pressures

By Godwin Anybe Nigeria’s economic environment has undergone significant shifts in recent years, driven by fluctuating global oil prices, inflationary pressures, and a growing demand for government revenue. Amid these challenges, the recent introduction of a new tax policy has sparked widespread debate among businesses, economists, and policymakers. The government’s[Read More…]

Government’s New Tax Policy Sparks Debate: Businesses Brace for Impact

By Godwin Anyebe As the Nigerian government unveils its latest tax reforms aimed at bolstering revenue generation, businesses across the country are grappling with the potential implications. The new policy, designed to increase the government’s income to address infrastructure deficits and expand social services, has sparked heated discussions within the[Read More…]

The Advertising Industry Is Set to Host Its 4th National Advertising Conference

The advertising industry is poised to gather leading professionals and stakeholders for the 4th National Advertising Conference, scheduled to take place from November 23, 2024, in Abuja at the Abuja Continental Hotel. This highly anticipated event, organized by the Advertising Practitioners in Nigeria, aims to bring together the best minds[Read More…]

Consumer Nigeria

Navigating the Complex Landscape of Marketing in Nigeria: Strategies for Success

By Godwin Anyebe Marketing in Nigeria is a unique and multifaceted challenge. With a population of over 200 million people, the country offers immense opportunities for businesses to grow and thrive. However, tapping into this market requires a deep understanding of its cultural, economic, and technological dynamics. Nigeria’s diverse consumer[Read More…]