Author: Godwin Anyebe

FirstMobile: How to Install and Register for FirstBank’s Mobile App

Picture this: it is payday, and you need to transfer money to a loved one or pay a utility bill. In the past, that meant rushing to the bank, standing in long queues, and hoping you’d finish before closing time. For many Nigerians, this was the reality: time-consuming, stressful, and[Read More…]

NIPR Lagos & LCCI Partner on Business Communication

The Nigerian Institute of Public Relations (NIPR), Lagos State Chapter, has announced a strategic collaboration with the Lagos Chamber of Commerce and Industry (LCCI) aimed at strengthening professional development, ethical communication and capacity building within Nigeria’s organised private sector. The framework for the partnership was established during a courtesy visit[Read More…]

NIS Makes History as Alhaja Adejoke Baruwa Becomes First Female Student Union President

By Paul Onehi The National Institute for Sports has a new face at the helm of its student body. This week, Alhaja Adejoke Baruwa was inaugurated as the first female President of the Student Union Government in the institute’s history. The ceremony marked more than a change of leadership. It[Read More…]

Ideas Origin Media Bolsters Leadership with Oyekunle Oyefi and Tosin Oladipo Appointment

Ideas Origin Media has announced the appointment of Oyekunle Oyefi as Business Lead and the confirmation of Tosin Oladipo as Head of Digital, reinforcing the agency’s commitment to strategic growth, innovation, and integrated marketing excellence. With over a decade of experience across Oil & Gas, Banking, FMCG, and alcoholic and[Read More…]

David Fizdale Begins D’Tigers Journey with Message of Unity and Olympic Ambition

David Fizdale has officially begun his journey as head coach of Nigeria’s D’Tigers with a clear message, unity will be key if the team is to return to the Olympics and compete at the highest level again. Speaking during his first interview with Nigerian media on M4STV’s special programme on[Read More…]

Muktar: Abuja Needs NPFL Football, a Master Plan, and Youth Protection

Abuja, Chairman of the FCT Football Association, Alhaji Adam Muktar, has called for sweeping reforms in Nigerian football, insisting that Abuja must secure representation in the Nigeria Premier Football League (NPFL), strengthen grassroots infrastructure, and shield young players from fraudulent agents if football is to truly develop in the capital.[Read More…]

The Liability of the Icon: Brand Reputation and the Modern Ambassador

​In the high-stakes arena of global sports marketing, a brand ambassador is more than a face on a billboard; they are a living, breathing extension of a corporation’s values. When Lamine Yamal, the prodigious 18-year-old Barcelona winger, was captured in a viral video draped in the Palestinian flag during La[Read More…]

The Digital Frontier: How Fintechs Are Bypassing Nigeria’s DEON Consumer Lending Regulations 2025

By Paul Onehi Nigeria’s digital lending boom was built on three things: speed, convenience, and economic desperation. In less than a decade, fintech lenders opened access to credit for millions of Nigerians long ignored by traditional banks. With little more than a smartphone and a few taps, borrowers could secure[Read More…]

Lagos NIPR Partners with PRCAN to Equip Practitioners with Roadmap for Building Sustainable PR Consultancies

​The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) successfully hosted its May 2026 PR Clinic, providing a strategic masterclass for professionals looking to transition from practitioners to business owners. ​The virtual session, held on Thursday, May 7, 2026, was themed “Starting and Running a PR Firm[Read More…]

Consumer Nigeria

The Ego Trap: Why Brand Handlers Fail the “Review Test” in the Age of the Empowered Consumer

In the bustling digital marketplace of modern Nigeria, a single social media post can ignite a firestorm faster than a power surge. Usually, these fires burn out in forty-eight hours, replaced by the next trending dance or political gaffe. But every so often, a viral moment transcends the screen and[Read More…]