X3mideas, a foremost marketing communications agency, has installed a Ballarina fountain in its office premises, located in Ikeja, Lagos State. The fountain, according to Steve Babaeko, the Chief Executive Officer of the company, was installed to “honour all hardworking women of X3mideas.” He described them as the “wheels” that keep[Read More…]
CSR
FirstBank supports schools with over 10billion naira loan
One of Nigeria’s leading financial services provider, First Bank of Nigeria Limited, has announced that within the last year, it has supported educational institutions in the country with loans in the sum of over 10 billion naira. The Bank’s support is carried out through its FirstEdu product, an educational solution[Read More…]
CSR: A Convergence of Intent, Engagement & Perception
Corporate social responsibility (CSR) has become one of the standard business practices all over the world. For companies committed to CSR it means kudos and an enhanced overall reputation – a powerful statement of what they stand for in an often cynical business world.The establishment of a CSR strategy (sometimes[Read More…]