By Godwin Anyebe The Nigerian economy is facing one of its most challenging periods in recent history, with the naira’s continued devaluation serving as a stark reminder of the nation’s economic fragility. Once a symbol of stability in West Africa, the naira has lost significant value against major global currencies,[Read More…]
Brands & Marketing
Insights into FirstBank’s “The Giant in You” Thematic Campaign
FirstBank Nigeria Limited, a cornerstone of Nigeria’s banking industry, has consistently positioned itself as a leading financial institution by staying attuned to the evolving needs of its customers. One of the most impactful and resonant campaigns in its history is the “The Giant in You” thematic campaign. This campaign was[Read More…]
CHI Limited Sweeps Top Honours at Africa’s Most Admired Brands Awards
Chivita|Hollandia (CHI Limited), a leading manufacturer of fruit juices, value-added dairy and snacks, has reaffirmed its market leadership by clinching top honours at the prestigious Africa’s Most Admired Brands Awards. The event, which was held at the Civic Center in Lagos recently, recognized brands within the Chivita|Hollandia (CHI Limited) portfolio.[Read More…]
Lanre Adisa Takes the Helm as New AAAN President: Navigating Challenges and Embracing Opportunities
Lanre Adisa, CEO of Noah’s Ark Communications Ltd, has been appointed the new President of the Association of Advertising Agencies of Nigeria (AAAN). As he steps into this influential role, Adisa inherits a dynamic industry poised for transformation, with numerous opportunities and challenges on the horizon. His leadership promises to[Read More…]
The 10th African Quality Achievement Awards Set to Honor Excellence in Africa
The African Quality Academy is proud to announce the 10th Annual African Quality Achievement Awards, which will take place on the 30th of August 2024 at the prestigious Civil Centre in Lagos, Nigeria. This landmark event marks a decade of celebrating outstanding contributions to quality and excellence across the African[Read More…]
CAMCONIA is Set to Hold Annual Retreat
The Corporate Affairs Managers Committee of the Nigerian Insurers Association (CAMCONIA) is set to hold its annual retreat within the month in Abeokuta. The elite body of Brand, Marketing and Corporate Communications professionals in the Nigerian Insurance industry’s retreat, first in recent time, seeks to herald a new beginning for[Read More…]
MTN Nigeria Becomes First African Telco in PMI Global Executive Council
MTN Nigeria Becomes First African Telco in PMI Global Executive Council MTN Nigeria has made history by becoming the first African telecommunications company to join the prestigious Project Management Institute (PMI) Global Executive Council. This achievement highlights the company’s commitment to excellence in project management and its dedication to implementing[Read More…]
Navigating the Hurdles of Nigeria’s Petroleum Price Hikes: A Consumer’s Dilemma
Navigating the Hurdles of Nigeria’s Petroleum Price Hikes: A Consumer’s Dilemma In recent years, Nigeria has grappled with a recurring issue that affects millions of its citizens: fluctuating petroleum prices. These price changes, often termed “petroleum pump price hikes,” present a multifaceted challenge to Nigerian consumers. It is important to[Read More…]
The Price Tag Paradox: When Retail Shelves and Checkout Prices Don’t Match
In the ever-competitive world of retail, one of the most frustrating experiences for shoppers is discovering that the price tags on items do not match the final price at checkout. This discrepancy more often than not lead to confusion, dissatisfaction, and sometimes even a loss of trust in a store’s[Read More…]
Guinness Nigeria records N73.68bn loss before tax, grows revenue by 31%
On account of currency devaluation and other economic challenges, Guinness Nigeria Plc recorded N73bn loss before tax for the financial year ended June 30, 2024. This is even as the company announced 31 per cent revenue growth for the period , up from the corresponding period in 2023. The brewer[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]