The National Advertising Conference (NAC) is set to return for its 4th edition, promising to be the most transformative event yet for the Nigerian advertising industry. Following the success of three previous editions, this year’s conference, scheduled from November 13th to 15th at the Abuja Continental Hotel, will bring together[Read More…]
Brands & Marketing
Markets on Edge: Businesses Brace for Impact Amid New Economic Policies
In a rapidly evolving economic landscape, Nigerian businesses find themselves at a critical juncture as the government introduces a wave of new economic policies aimed at revitalizing the economy. From tax reforms to currency adjustments, these policies are set to reshape the business environment, leaving companies large and small bracing[Read More…]
Branding Brilliance: The Impact of Innovative Campaigns on Market Success
By Godwin Anyebe In today’s competitive marketplace, standing out is more critical than ever. Brands are not just selling products or services; they are crafting experiences and shaping perceptions. Innovative campaigns play a pivotal role in this, driving market success and establishing a brand’s identity in the minds of consumers.[Read More…]
Navigating New Heights: The Future of Aviation in Nigeria
By Godwin Anyebe The aviation industry in Nigeria is an essential part of the country’s economy, connecting the nation to global markets and enabling the movement of people and goods. With over 200 million people and a rapidly growing middle class, Nigeria’s aviation sector has immense potential. Yet, it faces[Read More…]
Transforming tourism: Tapping into Nigeria’s trillion-naira treasure
Transforming tourism: Tapping into Nigeria’s trillion-naira treasure Nigeria stands at the cusp of unlocking its vast tourism potential, BusinessDay’s first annual tourism event brought together industry leaders, innovators, and policymakers to tackle the most pressing challenges and opportunities in the sector. However, the path forward requires not just ambition, but[Read More…]
Weekend Escapes: How Leisure Trends Are Shaping Business and Lifestyle in Nigeria
In Nigeria, weekends are no longer just a break from the workweek; they have become a vital component of the nation’s evolving business and lifestyle landscape. The rise of leisure trends is reshaping how Nigerians spend their weekends, with significant implications for both the economy and personal well-being. From emerging[Read More…]
The Advertising Industry Is Set to Host Its 4th National Advertising Conference
The advertising industry is poised to gather leading professionals and stakeholders for the 4th National Advertising Conference, scheduled to take place from November 23, 2024, in Abuja at the Abuja Continental Hotel. This highly anticipated event, organized by the Advertising Practitioners in Nigeria, aims to bring together the best minds[Read More…]
3rd Nigerian Marketing Awards Scheduled for 23rd November 2024
The highly anticipated 3rd edition of the Nigerian Marketing Awards is set to take place on Saturday, 23rd November 2024, at The Jewel Aeida, Lekki, Lagos. Following the immense success of the inaugural and second editions in 2022 and 2023, this year’s event promises to be even more spectacular, celebrating[Read More…]
Navigating the Complex Landscape of Marketing in Nigeria: Strategies for Success
By Godwin Anyebe Marketing in Nigeria is a unique and multifaceted challenge. With a population of over 200 million people, the country offers immense opportunities for businesses to grow and thrive. However, tapping into this market requires a deep understanding of its cultural, economic, and technological dynamics. Nigeria’s diverse consumer[Read More…]
ARCON Pioneers Africa’s First Stock Image Bank, Inaugurates Committee to Engage Professionals
In an unprecedented move set to revolutionize the African media landscape and boost local content production, the Advertising Regulatory Council of Nigeria (ARCON) has taken a bold step towards establishing the continent’s first indigenous stock image bank named the Nigeria Stock Image Bank (NSIB). The Image Bank is expected to[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]