Over the years, out of home advertising in Nigeria has contributed immensely to the economic growth and development by creating brand awareness and building brand visibility and popularity. In the last couple of decades, outdoor advertising has become prominent and the advent of technology has enhanced it further so that[Read More…]
Brands & Marketing
With ad budgets tightening, PR must prove its worth
For many B2B brands, advertising is a luxury in the current economic climate. Budgets are tight, and few can afford to make big outlays on campaigns in the coming months. Yet businesses still need to increase their brand awareness to sustain sales and growth, and it would be a mistake[Read More…]
Oriakhi, Victor- Laniyan, Akao, to speak at the 2024 Industry Summit
The organiser of the Industry Summit, an annual gathering for professionals and experts in brand marketing, finance, sustainability, and entertainment, has announced the speakers for the fifth edition of the summit in Lagos. The event themed: Sustainable Marketing for Growth would feature the marketing director of Nigerian Breweries Plc, Mr.[Read More…]
ARCON gives deadline for documentation of Non-Nigerian Ad practitioners
The Advertising Regulatory Council of Nigeria (ARCON) has given March 31 as the deadline for Advertising agencies presently engaging non-Nigerians to obtain approval for such employment with the council. The apex regulatory body, in a statement signed by its Director-General, Dr Lekan Fadolapo, stated that the directive, which affects full[Read More…]
10th anniversary: Dentsu Nigeria now leading force in advertising, says Emeka Okeke
The Group Chief Executive Officer of MediaFuse-Dentsu Nigeria, Emeka Chris Okeke, expressed delight at the progress made by the company in the past 10 years. He noted that the company had broken many grounds and pioneered many initiatives in the Nigerian market. The marketing communications expert said, “MediaFuse-Dentsu Nigeria has[Read More…]
The Travesty of ARCON Regulation
The journey of the most turbulent and divisive times in the Nigerian Marketing Communications Industry started in 2021 with the launch of the Advertising Industry Standard of Practice (AISOP) by the Advertising Practitioners Council of Nigeria (APCON), now The Advertising Regulatory Council of Nigeria (ARCON). APCON had disclosed that AISOP[Read More…]
Africa Brands Media Set to Host Brand Growth Summit/Awards
The African Brands Media Limited, publisher of the leading African Brand Magazine has announced its readiness to hold its 2024 Edition of the Africa Brands Growth Summit/Awards. In a statement made available to newsmen recently in Lagos, the organisers of the event disclosed that, this year’s event with the theme;[Read More…]
Dentsu Africa Summit: ARCON DG Urges Advertisers To Use More Local Content
The Director-General (DG) of the Advertising Regulatory Council Of Nigeria (ARCON), Dr Olalekan Fadolapo, has urged advertisers and their agencies to use more local content to address the Nigerian market in their advertising campaigns. Fadolapo who made this known recently in Lagos while speaking at the “Dentsu Africa Summit 2024”[Read More…]
Flour Mills reintroduces Honeywell with the hit “Bambamlala” jingle!
Flour Mills, a leading player in the FMCG sector, is set to make waves once again with the reintroduction of its iconic brand, Honeywell, accompanied by the hit jingle, “Bambamlala.” This strategic move marks a significant milestone for the brand as it reenters the market with a fresh perspective and[Read More…]
Honeywell’s Bringing The Fun Back – Your Favourite Tune From 2012 Returns
Guess who’s back again—It’s Honeywell! And this time, they’re bringing the party to your kitchen with the release of a brand-new jingle that screams “The Fun is Back!” Remember the good old days when “Bambamlala” was the anthem, but times change, and so does the beat. This new jingle isn’t[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]