By Adams Atata Esq An opinion piece; ‘ARCON Act Section 54: A new threat to business growth in Nigeria’ by one Saheed Akinola caught my attention in the Nation Newspapers of Wednesday 23, October and I immediately developed an urge to respond to some of the issues raised by the[Read More…]
Brands & Marketing
Knight Frank Nigeria Clinch Five Star Property Agency, Consultancy Award in London
Knight Frank Nigeria, a leading property consultancy and estate surveyor firm, has been crowned Property Agency / Consultancy Firm of the Year at the African Property Awards. The coveted Five Star Award was presented to the firm during the IPAX Europe and Africa Awards in London recently. Speaking after receiving[Read More…]
Brands and Campaigns in Nigeria: Driving Market Success Through Innovation and Consumer Engagement
By Gowin Anyebe In Nigeria’s rapidly evolving business landscape, the role of branding and marketing campaigns has taken on increasing significance. As the country emerges as one of Africa’s largest economies, brands are competing for consumer attention in a marketplace that is as dynamic as it is diverse. Whether local[Read More…]
Navigating the Uncertainty: The Volatile Path of Fuel Pump Prices in Nigeria
The erratic nature of fuel pump prices in Nigeria has long been a source of concern for businesses, households, and the broader economy. In recent months, the situation has grown even more precarious, with frequent price hikes becoming a burden for the average Nigerian and creating a ripple effect across[Read More…]
Transforming Nigeria: The Impact of ICT on Economic Growth
In recent years, Nigeria has emerged as a focal point in Africa’s digital transformation, driven by rapid advancements in Information and Communication Technology (ICT). The integration of ICT into various sectors has not only revolutionized how businesses operate but has also been pivotal in enhancing economic growth, creating job opportunities,[Read More…]
Bridging the Gap: Financing Challenges and Opportunities for Nigerian SMEs
Small and Medium Enterprises (SMEs) play a pivotal role in Nigeria’s economy, contributing approximately 50% of the country’s GDP and providing over 80% of employment. Despite their significant impact, SMEs face formidable challenges, particularly in accessing finance. In a country where the entrepreneurial spirit thrives, the gap between potential and[Read More…]
Nigeria Unveiled: The Intersection of Culture and Tourism in Africa’s Giant
Nigeria, often referred to as the “Giant of Africa,” is a land of diverse cultures, languages, and traditions. With over 250 ethnic groups, it offers a rich tapestry of heritage and history that has the potential to attract millions of tourists annually. From the bustling cities to serene villages, Nigeria[Read More…]
Turbulence and Triumph: Examining the State of Nigeria’s Aviation Industry
The aviation industry in Nigeria is a vital component of the nation’s economy, facilitating trade, tourism, and connectivity across Africa and the world. Over the decades, it has experienced periods of turbulence—marked by financial struggles, safety concerns, and infrastructural challenges. Yet, amid these headwinds, the sector has also witnessed triumphs,[Read More…]
Thriving Against the Odds: Stories of SMEs in Nigeria
Small and Medium Enterprises (SMEs) in Nigeria are the backbone of the nation’s economy. Despite the challenges they face—ranging from poor infrastructure and limited access to finance, to a volatile economic environment—many SMEs have managed to thrive, showcasing remarkable resilience and ingenuity. These businesses, spread across sectors like agriculture, manufacturing,[Read More…]
Insights from the MediaConsortium Conference and Awards on Brands and Consumers in a Challenging Economy
In today’s rapidly shifting economic landscape, both brands and consumers find themselves navigating uncharted waters. The MediaConsortium Conference and Awards, recently held with the theme “Meeting Consumers/Brands Expectations in a Challenging Economy,” provided a timely platform for industry leaders, marketers, and analysts to reflect on the evolving dynamics between brands[Read More…]
Consumer TV
Danger of mobile phone in the kitchen
It’s dangerous using mobile phone in the kitchen
