Nigeria, often referred to as the “Giant of Africa,” is a land of diverse cultures, languages, and traditions. With over 250 ethnic groups, it offers a rich tapestry of heritage and history that has the potential to attract millions of tourists annually. From the bustling cities to serene villages, Nigeria[Read More…]
Brands & Marketing
Turbulence and Triumph: Examining the State of Nigeria’s Aviation Industry
The aviation industry in Nigeria is a vital component of the nation’s economy, facilitating trade, tourism, and connectivity across Africa and the world. Over the decades, it has experienced periods of turbulence—marked by financial struggles, safety concerns, and infrastructural challenges. Yet, amid these headwinds, the sector has also witnessed triumphs,[Read More…]
Thriving Against the Odds: Stories of SMEs in Nigeria
Small and Medium Enterprises (SMEs) in Nigeria are the backbone of the nation’s economy. Despite the challenges they face—ranging from poor infrastructure and limited access to finance, to a volatile economic environment—many SMEs have managed to thrive, showcasing remarkable resilience and ingenuity. These businesses, spread across sectors like agriculture, manufacturing,[Read More…]
Insights from the MediaConsortium Conference and Awards on Brands and Consumers in a Challenging Economy
In today’s rapidly shifting economic landscape, both brands and consumers find themselves navigating uncharted waters. The MediaConsortium Conference and Awards, recently held with the theme “Meeting Consumers/Brands Expectations in a Challenging Economy,” provided a timely platform for industry leaders, marketers, and analysts to reflect on the evolving dynamics between brands[Read More…]
Branding Nigeria: The Power of Innovative Campaigns in Shaping Market Success
In a rapidly evolving global market, branding has become an essential tool for businesses looking to stand out and connect with consumers. In Nigeria, a country characterized by its rich cultural diversity and dynamic economy, the role of innovative branding campaigns has never been more crucial. As companies strive to[Read More…]
Leisure Reloaded: Uncovering Nigeria’s Hottest Spots for Fun and Relaxation
As Nigeria continues to evolve as a vibrant nation with a rich cultural tapestry, its leisure and recreational landscape is gaining attention. From bustling urban centers to serene natural escapes, the country offers a variety of destinations that cater to a growing appetite for fun and relaxation. Whether you are[Read More…]
The Wizkid-Davido Rivalry Escalates Amidst PUMA and UBA Endorsement Drama
The world of celebrity endorsements is as much about influence as it is about talent, and in Nigeria, few artists can claim to have the same level of influence as Wizkid and Davido. These two giants of Afrobeats, long rumored to be at odds, have found themselves at the center[Read More…]
NLNG Celebrates Journalists, Honours Prisca Sam-Duru with N5 Million Award
In a remarkable display of recognition for journalistic excellence, the Nigeria Liquefied Natural Gas (NLNG) has awarded Prisca Sam-Duru, a prominent journalist with Vanguard Newspaper, a prize of N5 million. This honor comes as part of NLNG’s ongoing initiative to celebrate the critical role of the media in promoting its[Read More…]
ADVAN kicks over ARCON’s Nigeria Stock Image Bank initiative
The Advertisers Association of Nigeria (ADVAN) has issued a press statement raising concerns on the recent plans by the Advertising Regulatory Council of Nigeria (ARCON) to establish a Nigeria Stock Image Bank (NSIB). The statement signed by the executive council of the body comes in response to ARCON’s unveiling of[Read More…]
How Automation and Smart Technologies Are Streamlining Industrial Processes in Nigeria
In recent years, Nigeria’s industrial landscape has undergone significant transformation, thanks to the integration of automation and smart technologies. These advancements are helping businesses streamline their operations, enhance productivity, and overcome longstanding challenges such as inefficiency and high production costs. As industries across the country embrace the potential of technology,[Read More…]
Consumer TV
Danger of mobile phone in the kitchen
It’s dangerous using mobile phone in the kitchen
