To inspire passion among marketers and acknowledge excellence, brands, individuals, agencies, and journalists were honored at the prestigious Nigerian Marketing Awards, themed “Ignite,” held yesterday in Lagos. Dettol stood out as a double winner, clinching Campaign of the Year with their “Big Bang Blossom” campaign and taking home the Best[Read More…]
Brands & Marketing
UBA to empower MSME’s with wealth management strategies at ‘Built to Last’ Series
As part of its commitment to deepen the growth and sustainability of micro, small and medium-scale enterprises (MSMEs) on the continent, Africa’s Global Bank, United Bank for Africa (UBA) Plc, is set to host the last edition of its quarterly business series for the year. This edition of the business[Read More…]
Nestle to Increase Advertising Spend and Reduce Costs by $2.8 Billion by 2027
Nestle, the global food industry leader, has announced plans to ramp up advertising and marketing efforts while cutting costs by $2.8 billion by 2027. Part of the strategy includes creating a separate global division for its water and premium drinks businesses. The company aims to increase its investment in advertising[Read More…]
Nestlé Nigeria Reveals Judges For 2024 Media Awards Celebrating Journalistic Excellence
Nestlé Nigeria has unveiled the panel of judges for the 2024 Nestlé Nigeria Media Awards, an event that recognises and celebrates journalistic excellence across Nigeria. Now in its fourth year, Nestlé Nigeria Media Awards recognizes and rewards media professionals who skillfully highlight critical issues around nutrition security, environmental sustainability and[Read More…]
Zenith Bank unveils Zenith Tech Fair 4.0, features global IT practitioners
The Fourth Edition of the Zenith Bank Tech Fair, tagged “Future Forward 4.0: Embedded Finance, Cybersecurity & Growth Imperatives – The Impact of AI”, is set to hold on Thursday, 21 November, 2024, at the Eko Convention Centre, Eko Hotels & Suites, Victoria Island, Lagos, from 8.00 a.m. to 6.00[Read More…]
Celebrating Excellence: Consumers’ Assembly Set to Honour Consumer-Friendly Brands at the Consumers’ Experience Summit
In a rapidly evolving market landscape, consumers have become increasingly discerning about the brands they choose to support. Gone are the days when a flashy advertisement or a catchy slogan was enough to secure customer loyalty. Today, consumers demand more—they seek authenticity, transparency, and value. It is within this context[Read More…]
MTN Nigeria appoints Yahaya Ibrahim as CTO and Onyinye Ikenna-Emeka as CMO
MTN Nigeria has appointed Yahaya Ibrahim as its new Chief Technical Officer (CTO), and Onyinye Ikenna-Emeka as Chief Marketing Officer effective Monday, October 14, 2024. Yahaya Ibrahim, who joined MTN in 2002, played a pivotal role in deploying Nigeria’s first 4G and 5G networks, positioning MTN as a leader in[Read More…]
ARCON mulls mandatory approval for adverts
The Advertising Regulatory Council of Nigeria (ARCON) has reiterated the importance of strict compliance with advertising regulations, emphasising that all adverts must receive pre-approval before exposure, to ensure they meet ethical and public standards. This call was made during a webinar hosted by the Nigerian Employers’ Consultative Association (NECA), where[Read More…]
Brandcomfest 2024: Integrity, Knowledge, Passion Are Vital Tools For Marketing Success, Says Shobanjo
Dr. Biodun Shobanjo, renowned advertising guru and Chairman of Troyka Holdings has shared his thoughts on vital tools that contributed to his meteoric rise in Nigeria’s marketing communications industry in the last 50 years. Speaking during a Fireside chat session anchored by Brandcomfest Convener, Joshua Ajayi tagged ‘legacy of a[Read More…]
Iconic Brands Awards to Debut with Launch of Marketing Communications A-List
In order to recognise and promote excellence in the marketing and communications industry in Nigeria, Q Media & Communications Limited, publishers of Marketing and Communication A-List, is set to honour iconic brands, media and marketing communications professionals who have made their marks and have been leading players in the industry[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]