The Advertising Regulatory Council of Nigeria (ARCON) has reiterated the importance of strict compliance with advertising regulations, emphasising that all adverts must receive pre-approval before exposure, to ensure they meet ethical and public standards. This call was made during a webinar hosted by the Nigerian Employers’ Consultative Association (NECA), where[Read More…]
Brands & Marketing
Brandcomfest 2024: Integrity, Knowledge, Passion Are Vital Tools For Marketing Success, Says Shobanjo
Dr. Biodun Shobanjo, renowned advertising guru and Chairman of Troyka Holdings has shared his thoughts on vital tools that contributed to his meteoric rise in Nigeria’s marketing communications industry in the last 50 years. Speaking during a Fireside chat session anchored by Brandcomfest Convener, Joshua Ajayi tagged ‘legacy of a[Read More…]
Iconic Brands Awards to Debut with Launch of Marketing Communications A-List
In order to recognise and promote excellence in the marketing and communications industry in Nigeria, Q Media & Communications Limited, publishers of Marketing and Communication A-List, is set to honour iconic brands, media and marketing communications professionals who have made their marks and have been leading players in the industry[Read More…]
OTUNBA BIMBO ASHIRU TO DELIVER KEYNOTE ADDRESS AT 2024 BJAN CONFERENCE
The Chairman of Odu’a Group of Companies, Otunba Bimbo Ashiru, will deliver the keynote address at the 2024 Brands and Marketing Conference scheduled for December 6, 2024. Organised annually by Brand Journalists Association of Nigeria (BJAN), the conference is billed to hold at Oriental Hotel, Victoria Island, Lagos, by 10am[Read More…]
ARCON Act Section 54: Beyond Emotion and Propaganda
By Adams Atata Esq An opinion piece; ‘ARCON Act Section 54: A new threat to business growth in Nigeria’ by one Saheed Akinola caught my attention in the Nation Newspapers of Wednesday 23, October and I immediately developed an urge to respond to some of the issues raised by the[Read More…]
Knight Frank Nigeria Clinch Five Star Property Agency, Consultancy Award in London
Knight Frank Nigeria, a leading property consultancy and estate surveyor firm, has been crowned Property Agency / Consultancy Firm of the Year at the African Property Awards. The coveted Five Star Award was presented to the firm during the IPAX Europe and Africa Awards in London recently. Speaking after receiving[Read More…]
Brands and Campaigns in Nigeria: Driving Market Success Through Innovation and Consumer Engagement
By Gowin Anyebe In Nigeria’s rapidly evolving business landscape, the role of branding and marketing campaigns has taken on increasing significance. As the country emerges as one of Africa’s largest economies, brands are competing for consumer attention in a marketplace that is as dynamic as it is diverse. Whether local[Read More…]
Navigating the Uncertainty: The Volatile Path of Fuel Pump Prices in Nigeria
The erratic nature of fuel pump prices in Nigeria has long been a source of concern for businesses, households, and the broader economy. In recent months, the situation has grown even more precarious, with frequent price hikes becoming a burden for the average Nigerian and creating a ripple effect across[Read More…]
Transforming Nigeria: The Impact of ICT on Economic Growth
In recent years, Nigeria has emerged as a focal point in Africa’s digital transformation, driven by rapid advancements in Information and Communication Technology (ICT). The integration of ICT into various sectors has not only revolutionized how businesses operate but has also been pivotal in enhancing economic growth, creating job opportunities,[Read More…]
Bridging the Gap: Financing Challenges and Opportunities for Nigerian SMEs
Small and Medium Enterprises (SMEs) play a pivotal role in Nigeria’s economy, contributing approximately 50% of the country’s GDP and providing over 80% of employment. Despite their significant impact, SMEs face formidable challenges, particularly in accessing finance. In a country where the entrepreneurial spirit thrives, the gap between potential and[Read More…]