By Oladapo Sofowora December is a particularly vibrant and deeply meaningful month in Nigeria, imbued with a palpable sense of excitement and celebration that permeates the air. As daily life slows down, this festive season offers a welcome opportunity for relaxation and togetherness. Families and friends gather to create cherished[Read More…]
Brands & Marketing
Rite Foods’ Sosa Fruit Drink Brand Bags ‘Innovative Soft Drink Of The Year’ Award
The Sosa Fruit Drink brand from the stable of Rite Foods Limited, has been recognized as the “Innovative Soft Drink of the Year 2024” by Marketing Space, a brand-focused magazine. Sosa made its entry into the market in 2022, but has grown to become a premium fruit drink with five[Read More…]
ARCON to sanction company behind unsubstantiated claims of tea adverts
Advertising Regulatory Council of Nigeria, ARCON has flagged exposure of unapproved Lung Detox Tea advert with unsubstantiated claims. The body also identified other misleading tea adverts on social media platforms. ARCON said in a statement that its attention has been drawn to an online/social media platform advert of Lung Detox[Read More…]
Marketing guru, Akin Adeoya, warns industry players averse to change to align or be left out
Stakeholders in the Integrated Marketing Communications (IMC) and allied industries who are yet to adapt to the present technological revolution have been warned to align or be left behind. The admonition was predicated on the present innovation witnessed in the various industries as against the old order. The changes have[Read More…]
First Bank Partners with YouTube to bring Nigerian arts, entertainment to Global audience
First Bank of Nigeria has reaffirmed its commitment to supporting the arts and entertainment industry in Nigeria with its latest sponsorship of the YouTube series “A Heart on the Line”. According to the Managing Director/Chief Executive Officer, First Bank Nigeria, Mr. Olusegun Alebiosu, represented by Group Executive, Private Banking and[Read More…]
New Era for BJAN: Daniel Obi assumes leadership role
Daniel Obi has been elected as the new Chairman of the BrandJournalists’ Association of Nigeria (BJAN), and he has pledged to strengthen the association and uphold the highest ideals of brand journalism. In his acceptance speech, after the election, Obi expressed his gratitude to the members of BJAN for trusting[Read More…]
CAP PLC Unveils New Sandtex Paint Store in Ibadan, Redefining Colour Experiences
CAP PLC, a leader in innovative paint solutions, is excited to announce the grand opening of its latest Sandtex Paint store located at No. 7a, Road 8, Akobo, Ibadan. This new store is set to elevate the paint shopping experience, offering a diverse selection of smart paints that will transform[Read More…]
Nestlé Nigeria Clinches Multiple Awards In NECA’s Employers’ Excellence Awards 2024, OSCAR Awards
At the Nigeria Employers’ Consultative Association’s (NECA) recent “Employers’ Excellence Awards 2024” in Lagos, Nestlé Nigeria won the NECA Excellence Award in the Food & Beverages (Food) category. Additionally, the company received the Visible Impact Award in Investment in SDG and Green Projects, in recognition of their sustainability investment. The[Read More…]
Stakeholders, seasoned analysts to converge for BJAN conference on Dec 6
Stakeholders of the country’s integrated marketing communications sector and seasoned analysts will converge at Oriental Hotel, Victoria Island, Lagos, for the Brand Journalists Association of Nigeria (BJAN) annual brands and marketing conference on Friday, December 6, 2024. Slated for 10 am, with the theme, “Rebuilding Consumer Confidence: Addressing Policy Impact[Read More…]
Experts link sugary drinks industry to climate change
Health and climate experts have identified the sugar-sweetened beverages (SSB) industry as a major driver of the climate crisis, urging Nigeria to implement measures to curb their consumption in the interest of public health and the environment. Speaking on Friday at a webinar titled, “SSB and Climate Change: Climate Cost[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]