Brands & Marketing

ARCON mulls mandatory approval for adverts

The Advertising Regulatory Council of Nigeria (ARCON) has reiterated the importance of strict compliance with advertising regulations, emphasising that all adverts must receive pre-approval before exposure, to ensure they meet ethical and public standards. This call was made during a webinar hosted by the Nigerian Employers’ Consultative Association (NECA), where[Read More…]

Brandcomfest 2024: Integrity, Knowledge, Passion Are Vital Tools For Marketing Success, Says Shobanjo

Dr. Biodun Shobanjo, renowned advertising guru and Chairman of Troyka Holdings has shared his thoughts on vital tools that contributed to his meteoric rise in Nigeria’s marketing communications industry in the last 50 years. Speaking during a Fireside chat session anchored by Brandcomfest Convener, Joshua Ajayi tagged ‘legacy of a[Read More…]

Brands and Campaigns in Nigeria: Driving Market Success Through Innovation and Consumer Engagement

By Gowin Anyebe In Nigeria’s rapidly evolving business landscape, the role of branding and marketing campaigns has taken on increasing significance. As the country emerges as one of Africa’s largest economies, brands are competing for consumer attention in a marketplace that is as dynamic as it is diverse. Whether local[Read More…]

Bridging the Gap: Financing Challenges and Opportunities for Nigerian SMEs

Small and Medium Enterprises (SMEs) play a pivotal role in Nigeria’s economy, contributing approximately 50% of the country’s GDP and providing over 80% of employment. Despite their significant impact, SMEs face formidable challenges, particularly in accessing finance. In a country where the entrepreneurial spirit thrives, the gap between potential and[Read More…]