Brands & Marketing

Nestlé Nigeria Reveals Judges For 2024 Media Awards Celebrating Journalistic Excellence

Nestlé Nigeria has unveiled the panel of judges for the 2024 Nestlé Nigeria Media Awards, an event that recognises and celebrates journalistic excellence across Nigeria. Now in its fourth year, Nestlé Nigeria Media Awards recognizes and rewards media professionals who skillfully highlight critical issues around nutrition security, environmental sustainability and[Read More…]

Celebrating Excellence: Consumers’ Assembly Set to Honour Consumer-Friendly Brands at the Consumers’ Experience Summit

In a rapidly evolving market landscape, consumers have become increasingly discerning about the brands they choose to support. Gone are the days when a flashy advertisement or a catchy slogan was enough to secure customer loyalty. Today, consumers demand more—they seek authenticity, transparency, and value. It is within this context[Read More…]

ARCON mulls mandatory approval for adverts

The Advertising Regulatory Council of Nigeria (ARCON) has reiterated the importance of strict compliance with advertising regulations, emphasising that all adverts must receive pre-approval before exposure, to ensure they meet ethical and public standards. This call was made during a webinar hosted by the Nigerian Employers’ Consultative Association (NECA), where[Read More…]

Brandcomfest 2024: Integrity, Knowledge, Passion Are Vital Tools For Marketing Success, Says Shobanjo

Dr. Biodun Shobanjo, renowned advertising guru and Chairman of Troyka Holdings has shared his thoughts on vital tools that contributed to his meteoric rise in Nigeria’s marketing communications industry in the last 50 years. Speaking during a Fireside chat session anchored by Brandcomfest Convener, Joshua Ajayi tagged ‘legacy of a[Read More…]