By Godwin Anyebe In today’s competitive marketplace, standing out is more critical than ever. Brands are not just selling products or services; they are crafting experiences and shaping perceptions. Innovative campaigns play a pivotal role in this, driving market success and establishing a brand’s identity in the minds of consumers.[Read More…]
Brands & Marketing
Navigating New Heights: The Future of Aviation in Nigeria
By Godwin Anyebe The aviation industry in Nigeria is an essential part of the country’s economy, connecting the nation to global markets and enabling the movement of people and goods. With over 200 million people and a rapidly growing middle class, Nigeria’s aviation sector has immense potential. Yet, it faces[Read More…]
Transforming tourism: Tapping into Nigeria’s trillion-naira treasure
Transforming tourism: Tapping into Nigeria’s trillion-naira treasure Nigeria stands at the cusp of unlocking its vast tourism potential, BusinessDay’s first annual tourism event brought together industry leaders, innovators, and policymakers to tackle the most pressing challenges and opportunities in the sector. However, the path forward requires not just ambition, but[Read More…]
Weekend Escapes: How Leisure Trends Are Shaping Business and Lifestyle in Nigeria
In Nigeria, weekends are no longer just a break from the workweek; they have become a vital component of the nation’s evolving business and lifestyle landscape. The rise of leisure trends is reshaping how Nigerians spend their weekends, with significant implications for both the economy and personal well-being. From emerging[Read More…]
The Advertising Industry Is Set to Host Its 4th National Advertising Conference
The advertising industry is poised to gather leading professionals and stakeholders for the 4th National Advertising Conference, scheduled to take place from November 23, 2024, in Abuja at the Abuja Continental Hotel. This highly anticipated event, organized by the Advertising Practitioners in Nigeria, aims to bring together the best minds[Read More…]
3rd Nigerian Marketing Awards Scheduled for 23rd November 2024
The highly anticipated 3rd edition of the Nigerian Marketing Awards is set to take place on Saturday, 23rd November 2024, at The Jewel Aeida, Lekki, Lagos. Following the immense success of the inaugural and second editions in 2022 and 2023, this year’s event promises to be even more spectacular, celebrating[Read More…]
Navigating the Complex Landscape of Marketing in Nigeria: Strategies for Success
By Godwin Anyebe Marketing in Nigeria is a unique and multifaceted challenge. With a population of over 200 million people, the country offers immense opportunities for businesses to grow and thrive. However, tapping into this market requires a deep understanding of its cultural, economic, and technological dynamics. Nigeria’s diverse consumer[Read More…]
ARCON Pioneers Africa’s First Stock Image Bank, Inaugurates Committee to Engage Professionals
In an unprecedented move set to revolutionize the African media landscape and boost local content production, the Advertising Regulatory Council of Nigeria (ARCON) has taken a bold step towards establishing the continent’s first indigenous stock image bank named the Nigeria Stock Image Bank (NSIB). The Image Bank is expected to[Read More…]
Nigeria’s Financial Sector Revolution: How AI is Transforming Business, Driving Growth
Access Holdings Plc., one of Africa’s leading financial services providers, is pioneering the adoption of artificial intelligence (AI) to enhance operations, accelerate innovation, and drive economic growth. With AI tools like Microsoft 365 Copilot, the Nigerian financial giant is demonstrating the transformative potential of AI in the financial services industry[Read More…]
The Minister of Information’s ‘Brand Nigeria’ Project – A Promising Initiative with Critical Questions
The recent launch of the “Brand Nigeria” project by the Minister of Information has sparked widespread interest and debate. Aimed at rebranding the nation’s image both domestically and internationally, the initiative seeks to highlight Nigeria’s strengths and potentials, while addressing the negative stereotypes that have long plagued the country. While[Read More…]
Consumer TV
Danger of mobile phone in the kitchen
It’s dangerous using mobile phone in the kitchen
