In the high-octane world of Nigerian marketing, a quiet paradox has persisted for decades. While women have long been the heartbeat of the industry, shaping brand narratives, decoding consumer behavior, and driving the creative engine, their presence has often thinned out as the ladder reaches the boardroom. This “stained-glass ceiling”[Read More…]
Brands & Marketing
Royal Refresh: Why the Ooni’s Drink Brand is a Masterstroke for Africa
The recent unveiling of OJAJA Soft Drinks by the Ooni of Ife, Oba Adeyeye Enitan Ogunwusi, has sparked a fascinating debate across Nigeria’s boardrooms and palace courtyards alike. When a monarch, whose personhood is considered sacred and whose role is traditionally custodial, steps into the gritty, competitive arena of Fast-Moving[Read More…]
Codros Asset Management Empowers Future Leaders at LCCI Secondary School Essay Competition
Codros Asset Management Limited has reaffirmed its commitment to youth empowerment and financial literacy by presenting the grand prize to the winners of the prestigious Lagos Chamber of Commerce and Industry (LCCI) Secondary School Essay Competition. In a ceremony filled with academic excellence and forward-thinking discourse, the “Star Girls” of[Read More…]
Three Crowns Milk Champions Healthy Nourishment During the Treasured Month of Ramadan
As the holy month of Ramadan approaches, Three Crowns Milk, a leading Nigerian milk brand from FrieslandCampina WAMCO Nigeria Plc, is encouraging Muslim faithful to stay well-nourished, care for their hearts, and embrace the cherished values of family bonding through its “Get Nourished This Treasured Month” campaign. The campaign features[Read More…]
The Jurisdictional Tug-of-War: Federal Supremacy and the Future of Advertising Regulation in Nigeria
The recent “riot act” read by the Advertising Regulatory Council of Nigeria (ARCON) to state signage agencies marks a critical juncture in the country’s legal and professional landscape. By declaring directives from states like Ondo and Enugu “unlawful and ultra vires,” ARCON has ignited a necessary debate on the boundaries[Read More…]
The Digital Renaissance: Why Advertising Is Not Dying, But Evolving
By Godwin Anyebe For years, a provocative narrative has circulated within the corridors of marketing firms and academic circles: the “Death of Advertising.” Proponents of this theory point to the rise of ad-blockers, the fragmentation of traditional media, and the sheer exhaustion of consumers bombarded by thousands of messages daily[Read More…]
FMN Announces Fifth Edition of Prize for Innovation with Focus on Cassava Industrialization,Calls for Entries
Flour Mills of Nigeria (FMN), leading diversified pan-African food and agro-allied group, officially opens entries for the 5 th Edition of its annual Prize for Innovation (PFI 5.0). Building on a five-year legacy of driving transformation across Nigeria’s agricultural value chain, the 2026 edition, themed “Innovative Practices in Cassava Production[Read More…]
The Illusion of Value: Shrinkflation and the Crisis of Consumer Trust in Nigeria
In the current Nigerian economic landscape, the relationship between brands and consumers is being stretched to a breaking point. As inflation continues to erode purchasing power, families have transitioned from casual shoppers to meticulous auditors of every naira spent. A recent controversy involving Molfix, a leading brand under Hayat Kimya[Read More…]
Beer&Food Attraction to take place in February
The entire beer, beverage and bar industry sector, together with the out-of-home world, will be meeting up at Rimini Expo Centre when Beer&Food Attraction. The Eating Out Experience Show, the event organized by Italian Exhibition Group (IEG), takes place from 15–17 February 2026 in Rimini, Italy. The brewing world is[Read More…]
The Trust Economy: Building Brand Loyalty in an Uncertain Market
In Nigeria’s volatile economic landscape, characterized by fluctuating exchange rates and infrastructural bottlenecks, the “Trust Economy” is no longer a buzzword; it is a survival mechanism. For the Nigerian consumer, a transaction is rarely just about the exchange of goods for money. It is a high-stakes gamble. When a bank[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]