A Nigerian professional based in the United States, Kelechi “PRagmatic” Iwuagwu, has added another milestone to his growing record of international advocacy after being selected to participate in the 2026 United Nations Association of the United States of America (UNA-USA) Advocacy Summit. Iwuagwu was among only 133 advocates selected from[Read More…]
Author: Godwin Anyebe
The Invisible Eraser: How the Trust Deficit is Redefining Global Commerce and Rewriting Nigeria’s Brand Landscape
The world over, brand trust remains the backbone of customer loyalty. It is the quiet force that encourages repeated product purchases, drives sustained sales, boosts customer advocacy, and protects market share during economic volatility. Yet, despite the undeniable economic efficacy of trust, a paradox governs the modern marketplace: many brands,[Read More…]
NIMN and LBS Launch Groundbreaking Nigerian Consumer Insight Report
The National Institute of Marketing of Nigeria (NIMN), in a strategic partnership with the Lagos Business School (LBS), has officially unveiled its highly anticipated insights report titled, Community, Culture, and Connection: Re-imagining the New Market. The comprehensive research piece offers a data-driven blueprint for corporate leaders, entrepreneurs, and policymakers seeking[Read More…]
NIHOTOUR Launches “Welcome Home” Programme For Nigerians Returning From South Africa
The Nigerian Institute of Hospitality and Tourism (NIHOTOUR) today announced the results of its Welcome Home pilot programme, launched at Murtala Muhammed International Airport (MMIA) in response to the repatriation of Nigerian citizens following xenophobic violence in South Africa. Following a deadline issued by anti-migrant groups in South Africa[Read More…]
5th Cycling Lagos: Organizers Begin Online Registration for Cyclists Ahead of September 12 Grand Finale
The organizers of the 5th Cycling Lagos have officially opened the online registration portal for cyclists wishing to participate in this year’s highly anticipated event, with the grand finale scheduled for Saturday, September 12, 2026, starting from the National Stadium, Surulere, Lagos. Announcing the commencement of online registration in Lagos,[Read More…]
Fuel Pricing Asymmetry: The Hypocrisy Behind Nigeria’s Frozen Pump Prices
The dynamics of Nigeria’s downstream petroleum sector have long been a source of friction between consumers, marketers, and policymakers. However, recent global events have brought the perceived insincerity of petroleum importers and marketers into sharp focus. When geopolitical tensions escalated into active conflict involving Iran, the United States, and Israel[Read More…]
From Pitchers to Cannes: JT Agency Builds on Historic Debut with Global Human Rights Honour
JT Agency’s remarkable award-winning run has continued on the global stage. Weeks after making history at the 2026 Pitchers Festival with an extraordinary debut that delivered 35 recognitions, the Abuja-based visual storytelling agency has now added another prestigious international honour as its International Women’s Day campaign, Let Her Finish, secured[Read More…]
Africa Emerges as Global Growth Hub as Experts Champion Culture, Innovation, AI at Brand Handlers Summit & Awards 2026
The narrative of Africa’s rising influence in global marketing and business unfolded at the Brand Handlers Summit & Awards 2026 as industry leaders challenged conventional thinking and presented a compelling vision for the continent’s future. The summit, held at Sheba Centre in Lagos, opened with a thought-provoking presentation by Wole[Read More…]
Organisers announce NIMN President, Dr. Bayo-Ajayi, Yinka Opadere as lead speakers for 2026 MediaConsortium Conference and Awards (MCCA)
The organisers of the annual MediaConsortium Conference and Awards (MCCA) have officially announced that the President of the National Institute of Marketing of Nigeria (NIMN), Dr Bolajoko Bayo-Ajayi and Yinka Opadere, Head of Digital at Globacom Nigeria will lead the discussion at the highly anticipated 2026 edition. While Dr. Bayo-Ajayi[Read More…]
The Dawn of the Indigenous Narrative: How NIMN 2026 Redefined the Nigerian Brand Playground
For decades, the playbooks guiding corporate marketing rooms across Nigeria were largely imported. Success was measured in broad television reach, billboard frequency, and Western-style “push” advertising campaigns dropped into regional markets with the hope that one size would fit all. But if the collective consensus at the just-concluded 2026 Annual[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]