Author: Godwin Anyebe

Taxing Times: Navigating Nigeria’s New Fiscal Landscape Amid Economic Pressures

By Godwin Anybe Nigeria’s economic environment has undergone significant shifts in recent years, driven by fluctuating global oil prices, inflationary pressures, and a growing demand for government revenue. Amid these challenges, the recent introduction of a new tax policy has sparked widespread debate among businesses, economists, and policymakers. The government’s[Read More…]

Government’s New Tax Policy Sparks Debate: Businesses Brace for Impact

By Godwin Anyebe As the Nigerian government unveils its latest tax reforms aimed at bolstering revenue generation, businesses across the country are grappling with the potential implications. The new policy, designed to increase the government’s income to address infrastructure deficits and expand social services, has sparked heated discussions within the[Read More…]

The Advertising Industry Is Set to Host Its 4th National Advertising Conference

The advertising industry is poised to gather leading professionals and stakeholders for the 4th National Advertising Conference, scheduled to take place from November 23, 2024, in Abuja at the Abuja Continental Hotel. This highly anticipated event, organized by the Advertising Practitioners in Nigeria, aims to bring together the best minds[Read More…]

Consumer Nigeria

Navigating the Complex Landscape of Marketing in Nigeria: Strategies for Success

By Godwin Anyebe Marketing in Nigeria is a unique and multifaceted challenge. With a population of over 200 million people, the country offers immense opportunities for businesses to grow and thrive. However, tapping into this market requires a deep understanding of its cultural, economic, and technological dynamics. Nigeria’s diverse consumer[Read More…]

Between NNPCL Petrol Price Hike and Tunji Bello’s Ultimatum for Traders to Crash Prices

The recent petrol price hike by the Nigerian National Petroleum Company Limited (NNPCL) and the contrasting ultimatum issued by Lagos State’s Commissioner for Environment and Water Resources, Tunji Bello, for traders to crash prices highlight the complexity of Nigeria’s economic landscape. While both actions reflect attempts to manage rising costs[Read More…]