Author: Godwin Anyebe

The Fallacy of the “Cheapest Fare”: Why Allen Onyema is Wrong on Airfare Pricing

In the heat of the December travel rush, the Chairman of Air Peace, Allen Onyema, recently took to the airwaves to make a provocative claim: Nigerians are paying the “cheapest domestic airfares in the world.” To support this, he pointed to the Atlanta, Charleston route in the United States, where[Read More…]

The Fallacy of “Cheap” Flights: Why Allen Onyema is Wrong on Airfares

​I recently read the comments made by Air Peace Chairman, Allen Onyema, claiming that Nigerians enjoy the “cheapest domestic airfares in the world.” He cited examples like the Atlanta, Charleston route in the US costing $399 (about ₦600,000) for a 50-minute flight, comparing it to Nigerian tickets priced at ₦125,000.[Read More…]

FirstBank Introduces Exclusive 500-Seater Bleacher at Carnival Calabar & Festival 2025

FirstBank, West Africa’s premier financial institution and financial inclusion services provider, has officially announced its sponsorship of the Carnival Calabar & Festival 2025, unveiling a landmark addition set to redefine the carnival experience — the first-ever private premium seating area at the event. The highlight of FirstBank’s participation is the[Read More…]

Showmax Unlocks Seamless Subscription Payments in Nigeria via Baxi by Onafriq

Showmax, Africa’s leading streaming service, has expanded its payment options in Nigeria through a partnership with Baxi by Onafriq, giving customers an easier and more convenient way to subscribe and stay connected to world-class streaming entertainment. Starting Monday, 22 December 2025, existing Showmax customers can log into the Baxi by[Read More…]

Beyond the Logo: Building Trust and Sustainability as the New Frontier of Nigerian Marketing

In an era where consumers are increasingly skeptical and brand loyalty is harder to earn than ever, the National Institute of Marketing of Nigeria (NIMN) recently convened a gathering that felt less like a standard corporate ceremony and more like a manifesto for the future of African commerce. ​The atmosphere[Read More…]

Rotary Club of Lagos Hosts Annual Children’s Celebration to Inspire Future Leaders

In a vibrant and heartwarming display of community service, the Rotary Club of Lagos recently held its flagship annual children’s celebration. The event, dedicated to fostering love, kindness, and discipline, serves as a cornerstone of the club’s mission to nurture the next generation of Nigerian leaders. ​The celebration was filled[Read More…]

Momoh, Auwal, Abubakar Others Shine at Cycling Kano 2025

The ancient city of Kano buzzed with excitement on Saturday as cyclists and sports lovers from across the country converged for Cycling Kano 2025, a historic first for competitive cycling in Northern Nigeria. Isa Momoh, a professional cyclist from Kaduna State, emerged winner of the gold medal in the male[Read More…]

Kano State Government Unveils Cycling Kano 2025 Jersey Ahead of Saturday’s Event

The Kano State Government, under the visionary leadership of His Excellency, Engr. Abba Kabir Yusuf, on Wednesday officially unveiled the Cycling Kano 2025 jersey ahead of the highly anticipated cycling event scheduled for Saturday, December 20, reaffirming the administration’s unwavering commitment to sports development, youth engagement, and the promotion of[Read More…]

NIMN Inducts Visionary Marketing Leader Sandra Amachree as Fellow Amidst High-Profile Investiture Ceremony

The National Institute of Marketing of Nigeria (NIMN) celebrated a night of excellence, professionalism, and historic milestones today in Lagos as it officially inducted its first female President and recognized outstanding professionals, including the induction of a marketing strategist, Sandra Amachree, as a Fellow of the Institute. ​The prestigious ceremony,[Read More…]

NIMN Installs First Female President, Inducts Distinguished Fellows in Landmark Ceremony

​The National Institute of Marketing of Nigeria (NIMN) hosted a historic Investiture and Fellowship Induction ceremony today in Lagos, marking a watershed moment with the installation of its first female President, Dr. BolaJoko Bayo-Ajayi, and the formal induction of distinguished marketing professionals as Fellows of the Institute. ​The event, held[Read More…]