Tag: Kenya Soft Drink Market Set for Major Shake-Up as PepsiCo Bottler and MeTL Challenge Coca-Cola

Kenya Soft Drink Market Set for Major Shake-Up as PepsiCo Bottler and MeTL Challenge Coca-Cola

​Kenya’s carbonated soft drink industry is entering a new era of intense market competition as two major beverage players roll out distinct expansion strategies aimed at breaking the long-standing dominance of Coca-Cola Beverages Africa (CCBA). ​The incoming market disruptions stem from two different business models targeting distinct market segments: ​Varun[Read More…]