Tag: Beyond the Thirty-Second Spot: Inside the ‘ADvolution’ Transforming Nigerian Advertising

Beyond the Thirty-Second Spot: Inside the ‘ADvolution’ Transforming Nigerian Advertising

For decades, the annual gathering of the Association of Advertising Agencies of Nigeria (AAAN) served as a sanctuary where creative directors, agency executives, and media buyers toasted past pitch wins over fine wine. This year, at the 53rd Annual General Meeting and Congress, held in Lagos, the atmosphere was markedly[Read More…]