Recently, one of the leaders of PAYTV service providers in Nigeria; Multichoice, the owners of DStv and GOtv, disclosed that rates would go up in Nigeria. This immediately led to a social media outrage, with many calling it insensitive most especially in a time like this. In what appears to[Read More…]
Brands & Marketing
The Debit Card Conundrum: Profit or Value Centric?
We would advise objective consideration of this piece, to situate it properly in relation to its purpose; CONSUMERS’ ASSEMBLY would rather that issues of concern serve collective good of all, albeit from the perspective of CONSUMERS, not minding parochial considerations. That also explains our position of inquisitiveness. We would always[Read More…]
Telco Brands Jittering After OTT Advent
The insinuation in some quarters that the activities of Over the Top content providers (OTT) appear to be a threat to handler of brands in Nigerian telecommunication industry is fast becoming a reality. For some years now, Google and Facebook have been working to provide free global internet. However, this[Read More…]
Understanding The Place Of Customer Retention In An Economic Crisis
One of the major challenges of brand handlers during a pandemic is how to retain customers. As a matter of fact, report revealed that, brands need to accommodate customers and partners with uncertain or reduced incomes due to the COVID-19 pandemic or lose their business entirely. Fndings by CONSUMERS ASSEMBLY[Read More…]
How COVID-19 Shapes Consumer behavior towards e-commerce
In a way, the Covid-19 pandemic has changed the way consumers shop and communicate with brands more than any other disruption (including technological ones). During this pandemic, as more people work from home, they are sticking to basics, stepping outside only to buy essentials and are constantly worried about the[Read More…]
Access Bank Targets 30,000 Customers, as Osibanjo flags off MSME Clinic in Ebonyi
Vice President Yemi Osibanjo on Thursday launched Ebonyi state edition of National Micro, Small and Medium Businesses (MSMEs) Clinic at Ecumenical Center in Abakaliki, the Ebonyi state capital. Osibanjo said that the Federal government was encouraged by the number of MSMEs he interacted with when he arrived the state and[Read More…]
How Brand Packaging Affect Pricing
All over the world, the issue of brand packaging is not new to brand handlers. On its face value, packaging is a deliberate investment in product presentation, preservation, display and differentiation. For cost accounting, the interest stretch from its implication on basic cost to the total project cost outlay, through[Read More…]
IMC players to discuss ‘advertising and power of Nigerian story’ at Industry Evening
Imbued with the passion to massively accelerate growth in Nigeria’s marketing communications industry and propel all-round relevance of the industry in the country’s development, Goddie Ofose, one of Nigeria’s top brand analyst and journalist is convening an industry evening summit with the theme “Advertising and the Power of the Nigerian[Read More…]
Luminous introduces innovative Solar Tall Tubular Batteries into Nigerian market
Simba Group, distributors of Luminous power back up solutions including inverters, batteries and solar powered systems, have unveiled a ‘first of its kind’ Luminous Solar Tall Tubular battery into the Nigerian market. The battery which is optimized for solar applications, is made with patented technologies to offer fast charging and[Read More…]
Advertising and Consumers’ Experience
SELF APPRAISAL: Advertising practice is enjoying a cloud of darkness that shields it from reckoning, such that gives it the undue advantage of over other offerings when it comes to value consideration. Whereas its engagement is predicated on value rating and proposition, it does not go through the scrutiny of[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]