Bschool, Africa’s Pop Culture Academy, has finalized plans to host 202 Strategy Bootcamp tagged ‘Immersive Experience”, from October 21 to 24, 2020 in Lagos. BSchool is a strategy and innovation school set up to provide an unconventional learning system for business, marketing and creative professionals. It is the “New School”[Read More…]
Brands & Marketing
Twisco unveiled Tiwa Savage as Brand Ambassador
Nigerian Music Sensation, Tiwa Savage, has been unveiled as the new and first brand ambassador of Twisco, a Premium Chocolate Drink Powder from the stable of Promasidor Nigeria Ltd. The multi-talented and award-winning singer was unveiled at an exclusive media parley held at the corporate head office of Promasidor at[Read More…]
How Brands Can Use Subscription Models To Deepen Market Share Post-COVID-19
All over the world, brands are restretagising on how to deepen their market share and also remain relevance post COVID-19. In just a matter of months, the COVID-19 pandemic has had an unprecedented and lasting impact on every aspect of Consumers lives. The way they work, the the way they[Read More…]
‘Nigeria at 60 logo’ Not Plagiarised, Original Says Co-creators
The Nigerian agencies- Chain Reactions Nigeria, TBWA Africa and The Temple Management Company that jointly created the Nigeria @ 60 logo has refuted rumors making the rounds that the logo, which has been appreciated and loved by both highly placed government officials and industry practitioners was never plagiarised. The rebuttal[Read More…]
Between Consumer and Petroleum Pump Price
Consumer spending is one of the main engines of economic growth, and its trajectory in the months ahead will be an important indicator of the Nigeria’s economic health. If the current trend continues, average daily spending could break through the bench mark on a routine basis, and thus denote a[Read More…]
ShopRite “Exit”: How Ineffective Communication Affects Brand
It is a known fact that, while good and effective communication help to build a brand, ineffective communication can bring a brand to disrepute. Misunderstandings can be prevented with good communication. Rumors and bad will can derail an organization. Someone says something, and someone else takes offense. But when there’s[Read More…]
Between Brand Penetration & Brand Loyalty
All over the world, there is a keen debate in the marketing space about the balance of how brand penetration and loyalty drives growth. There’s a host of industry-defining evidence which is bread-and-butter learning for smart marketers on how brand grow. Hitherto, the comfort of reliable repeat sales – was[Read More…]
StarTimes reaffirms affordability via pay-as-you-go, refreshes contents
StarTimes, a Pay-TV provider, has reaffirmed subscription affordability through the pay-as-you-go model as it adds new offerings. The new contents to be offered by the company include Toonami, Ceebies, ST School Junior, ST School Senior, Human Right, Dunamis, Love Nature, Smithsonian, Colors TV, Sky News, Tiwa ‘n’ Tiwa, Filmbox and[Read More…]
PAYTV Service in Nigeria: A Necessity Or Luxury
Recently, one of the leaders of PAYTV service providers in Nigeria; Multichoice, the owners of DStv and GOtv, disclosed that rates would go up in Nigeria. This immediately led to a social media outrage, with many calling it insensitive most especially in a time like this. In what appears to[Read More…]
The Debit Card Conundrum: Profit or Value Centric?
We would advise objective consideration of this piece, to situate it properly in relation to its purpose; CONSUMERS’ ASSEMBLY would rather that issues of concern serve collective good of all, albeit from the perspective of CONSUMERS, not minding parochial considerations. That also explains our position of inquisitiveness. We would always[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]