AstraZeneca today launched a global R&D Postdoctoral Challenge to help accelerate ideas to transform the treatment of some of the world’s most complex diseases. The challenge, launched at EXPO 2020 Dubai, invites final year MD and/or PhD students and postdoctoral researchers from across the world to propose their innovative ideas[Read More…]
Brands & Marketing
World Consumer Rights Day :Experts Call For More People Friendly Services For Consumers
Every business entity exists to satisfy consumers, irrespective of the industry they play. Once this fact is taken into strict consideration, the level of agitations by consumers to service providers will be minimal at least to a great extent. This is because a lot of the anxieties exhibited by the[Read More…]
APCON, NBC TO PARTNER WITH EFCC TO COMBAT ECONOMIC AND FINANCIAL CRIMES IN THE MEDIA AND ADVERTISING INDUSTRY
The Director General of National Broadcasting Commission (NBC), Mallam Balarabe Ilelah and the Registrar/Chief Executive of Advertising Practitioners Council of Nigeria (APCON), Dr. Olalekan Fadolapo recently paid a courtesy visit to the Chairman of Economic & Financial Crimes Commission (EFCC) Mr Abdulrasheed Bawa at the EFCC Headquarters in Abuja. [Read More…]
At Keskese we create innovative ideas that leave lasting effects on brands – Tade Adekunle, Project Consultant, Keskese
Tade Adekunle is the Project Consultant of Keskese Limited, one of the leading experiential marketing agencies in the country. With an experience that is unbeatable, Tade spearheads an agency that parades a crop of young and dynamic thinking professionals whose works translate in the campaigns and services they offer their[Read More…]
Dr Akindeinde, Oni, others to lead BJAN’s 10th Consumers Rights Day Discourse.
Experts in the digital financial space will lead the discourse in this year’s World Consumers’ Rights Day symposium, organised by the Brand Journalists Association of Nigeria (BJAN) on Tuesday March 15, 2022. The symposium which has the theme: “Digital Finance: Risks, Opportunities and Challenges for Consumers” is scheduled to take[Read More…]
NIPR solicits closer ties with BJAN, calls for holistic reportage of brands, industry activities
The Nigerian Institute of Public Relations (NIPR), Lagos State chapter, has called for holistic reportage of brands and its activities. According to the institute, the call resulted from what Public Relations engagement stands for, which is not just talk but also to research, investigate a problem and proffer solutions. Chairman[Read More…]
AISOP: Between Practitioners and International Best Practice
MediaConsortium, a network of three industry analysts – Adetunji Faleye of Brand Impact, Godwin Anyebe of Consumer Assembly and Amechi Obiakpu of EspiNews take a look at the workability of Advertising Industry Standard of Practice (AISOP) unveiled last year by the Advertising Practitioners Council of Nigeria. The Advertising Practitioners Council[Read More…]
BUA Chairman, Abdul Samad Rabiu Blames Middlemen For High Price Of Cement
The BUA Group has said that despite its efforts to make cement affordable and available to Nigerians, its efforts have been stifled mainly due to the influence of middlemen and other competitors. The Chairman and Chief Executive Officer of the Group, Abdul Samad Rabiu, disclosed this to State House Correspondents[Read More…]
Has Star Lager Beer Finally Surrendered to Competition?
Star Lager Beer is a flagship beer brand of Nigerian Breweries launched in 1949. In fact, the brand fondly called “Star Shine Shine Bobo” by drinkers and non-drinkers arguably ruled its sector for so many years dominating the marketplace across the country. Godwin Anyebe of ConsumerAssembly, Amechi Obiakpu of ESPI[Read More…]
Life Continental Beer Deepens Market Penetration with “Hope for Imo” Empowerment Initiative
Life Continental Beer has increased its market penetration within the South-east region of Nigeria through its partnership with the Imo State government to empower 2,700 youths at the just-concluded “Hope for Imo” Valentine Concert. At the Concert, the historic Heroes Square arena was a beehive of activities as Life Continental[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]