The Governor, Central Bank of Nigeria, (CBN), Mr. Godwin Emefiele and Chief Executive Officer of Financial Institution Training Centre, (FITC), Mrs. Chizor Malize have been scheduled to deliver keynote and lead papers respectively at the third edition of The Industry Summit/Awards in Lagos. The Industry Summit, formerly The Industry Evening[Read More…]
Brands & Marketing
TuruUgolota Easter Carnival: Life Continental Lager Beer Pays Courtesy visit to Igbo Monarchs
In preparation for the highly anticipated TuruUgoLota Easter Carnival that would take center stage across 5 major cities in Nigeria, Life Continental Lager Beer has paid courtesy visits to the Igwes within these regions. For a beer brand that is unapologetically Igbo, a team of delegation from Life Continental Beer[Read More…]
Osamede Uwubanmwen, President ADVAN unveiled as Vice President World Federation of Advertisers
At the Annual General meeting of the World Federation of Advertisers (WFA), which held in Athens, Greece recently, Osamede Uwubanwmen the President of ADVAN, was elected as Regional Vice President Africa, on the Executive Council of the WFA He alongside CMOs from Dole and Nestle have been elected to bolster[Read More…]
Brand Journalists’ Crashes CMC Connect’s Winning Streak In Invite Only Game
Brand Journalists’ Association of Nigeria (BJAN) on Thursday ended the winning streak of CMC Connect in an invite only game. The event organised by CMC Connect, a perception management firm, is a once in a month invite only game put together to create a work place balance among staff of[Read More…]
Westgate launches ICT Hub in Uyo Akwa Ibom
Westgate Technologies has extended its footprint to Uyo, Akwa Ibom State capital with the unveiling of an ultra-modern state-of-the-art multi-million naira information communication technology (ICT) hub to further advance its quest to expose more Nigerians to technology innovation. The grand opening took place on Wednesday, April 6th, 2022 in the[Read More…]
Expert calls for effective value push among practitioners
Group Managing Director of CMC Connect limited- a perception management firm, Yomi Badejo-Okusanya, has attributed the confusion arising from people’s inability to differentiate practitioner’s value offering to the inability of stakeholders to adequately sell themselves. Okusanya said this has not helped in any way to push the value worth of[Read More…]
Lord’s London Dry Gin honours bold and audacious Nigerian innovators at Achievers Award 2022
The Lord’s Achievers Awards, an annual award ceremony organised by Nigeria’s finest premium spirit brand, Lord’s London Dry Gin, held its fourth edition on Saturday, 26th March, 2022 at the Landmark Event Centre, amidst pomp and pageantry. The acclaimed event was established to recognise and celebrate young and exceptional Nigerians[Read More…]
Experiential Marketing is now in a better state – Tunji Adeyinka, EXMAN President
The general business climate is gradually returning from a challenging period resulting from the Covid problem. Like it was in the global economy so was it in the country’s economy cutting across every industry including the Integrated Marketing Communications space. The effect from the pandemic was massive- leaving behind crippled[Read More…]
Adulterated Engine Oil: How Nigeria’s Economy Loses Over N200 bn Annually
Godwin Anyebe of ConsumerAssembly, Adetunji Faleye of BrandImpact and Amechi Obiakpu of Espi News, all of MediaConsortium take a look at the devastating effects of adulterated lubricants, otherwise known as engine oil in the nation’s oil and gas industry. Excepts: The adverse effects of fake and adulterated products in any[Read More…]
Tom Tom opens registration for the ‘Breathe For It’ Summit to Encourage Youth Passion and Creativity
Tom Tom, a candy brand from Cadbury Nigeria Plc (a part of Mondelēz International), as part of its efforts to champion and encourage youth creativity and drive, has officially announced that registration for its inaugural ‘Breathe for It’ Summit is now open. The event, which has been tagged, “Music: Africa’s[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]