Large, diversified, family-owned businesses are dominant players in the economies of most emerging markets and can be excellent business partners for Western companies. Moreover, Conglomerates in emerging markets aim to gravitate towards building, developing, or buying new capabilities, as well as strengthening core capabilities and retrofitting obsolete capabilities to help[Read More…]
Brands & Marketing
ExperientialNG Holds Free Strategic Training Programme for Top Executives in Africa
ExperientialNG, in line with her goal of providing world class professional dynamic capabilities to Marketing professionals across Africa, would be organising free Strategic training sessions for top African Executives. It is a programme, in the words of Dr Rotimi Olaniyan, founder and Publisher of ExperientialNG, “marketing or services leader would[Read More…]
FirstBank Launches a New Corporate Website
FirstBank, Nigeria and indeed West Africa’s premier financial inclusion services provider has announced the launch of its newly designed website at https://www.firstbanknigeria.com/. The new website is upgraded with features that are streamlined to reinforce its role in delivering seamless banking and technology solutions to its customers across the world. The[Read More…]
Brand Spur Nigeria Partners Gerety Awards, Hosts 2021 Jury Panel in Lagos
Gerety Awards has been billed to honour Nigerian creatives and in its usual practice, the organizer of the awards has selected a set of jurors who are big names in the Nigerian advertising and marketing communications landscape to judge the entries for 2021 and is also partnering with Brand Spur[Read More…]
How Disruption is Affecting Experiential Marketing
Globally, disruption is causing a lot of changes in how things are done. Some call it innovation, but whatever nomenclature one chose to give to it, disruption is changing the narrative in how demands for goods and services are generated and experiential marketing is not an exception. Today’s face to[Read More…]
BJAN Holds 9th Consumer Rights Day March 31st
The Brand Journalists’ Association of Nigeria has announced its plans to hold the 9th Consumer Rights Day celebration on the 31st of March 2021. The decision to mark this year’s event on the chosen date was as a result of the second wave of the COVID-19 pandemic which was envisaged[Read More…]
Elev8 launches JuiceUp for consumer all time phone use Elev8 Media Advertising Ltd, a top of the market outdoor advertising agency has introduced into the Nigerian market, a unique product named JuiceUp Emergency Charger. JuiceUp which entered the Nigerian market in March 2021 is aimed at solving the problem of[Read More…]
9mobile Launches 4G LTE Service in Ilorin
Telecommunication company, 9mobile, has announced the launch of its 4G Long-Term Evolution (LTE) network in the city of Ilorin. This latest addition to the ever-expanding 4G coverage from 9mobile will make it possible for Nigerians in the historic city to join a growing number of 9mobile customers across the country[Read More…]
Insight Redefini Appoints Group Creative Director
Insight Redefini Group, a member of Troyka Holdings has deployed Sinmisola Hughes-Obisesan to the role of Group Creative Director Insight Redefini, in furtherance of its Power of One initiative. Formerly playing the role of Creative Director of Leo Burnett Lagos, this new redeployment will see Sinmisola Hughes-Obisesan steer the creative[Read More…]
Just In: LeBron James Leaves Coca-Cola Strikes New Deal With Pepsi
The Los Angeles Lakers superstar, a pitchman for Coca-Cola since entering the NBA in 2003, is set to land a new deal with PepsiCo. A Coca-Cola spokesperson told Front Office Sports, “LeBron’s contract came up at a time when both he and The Coca-Cola Company were actively reviewing all of[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]