Globally, disruption is causing a lot of changes in how things are done. Some call it innovation, but whatever nomenclature one chose to give to it, disruption is changing the narrative in how demands for goods and services are generated and experiential marketing is not an exception. Today’s face to[Read More…]
Brands & Marketing
BJAN Holds 9th Consumer Rights Day March 31st
The Brand Journalists’ Association of Nigeria has announced its plans to hold the 9th Consumer Rights Day celebration on the 31st of March 2021. The decision to mark this year’s event on the chosen date was as a result of the second wave of the COVID-19 pandemic which was envisaged[Read More…]
Elev8 launches JuiceUp for consumer all time phone use Elev8 Media Advertising Ltd, a top of the market outdoor advertising agency has introduced into the Nigerian market, a unique product named JuiceUp Emergency Charger. JuiceUp which entered the Nigerian market in March 2021 is aimed at solving the problem of[Read More…]
9mobile Launches 4G LTE Service in Ilorin
Telecommunication company, 9mobile, has announced the launch of its 4G Long-Term Evolution (LTE) network in the city of Ilorin. This latest addition to the ever-expanding 4G coverage from 9mobile will make it possible for Nigerians in the historic city to join a growing number of 9mobile customers across the country[Read More…]
Insight Redefini Appoints Group Creative Director
Insight Redefini Group, a member of Troyka Holdings has deployed Sinmisola Hughes-Obisesan to the role of Group Creative Director Insight Redefini, in furtherance of its Power of One initiative. Formerly playing the role of Creative Director of Leo Burnett Lagos, this new redeployment will see Sinmisola Hughes-Obisesan steer the creative[Read More…]
Just In: LeBron James Leaves Coca-Cola Strikes New Deal With Pepsi
The Los Angeles Lakers superstar, a pitchman for Coca-Cola since entering the NBA in 2003, is set to land a new deal with PepsiCo. A Coca-Cola spokesperson told Front Office Sports, “LeBron’s contract came up at a time when both he and The Coca-Cola Company were actively reviewing all of[Read More…]
Frstbank Bigins The Year With An Innovative, Convenient Virtual Payment Card
First of Bank of Nigeria Limited, Nigeria’s leading financial inclusion services provider has launched the Virtual Payment card, a Naira denominated debit card and digital representation of the plastic debit card. The card is designed to be linked to either a customer’s operative account or wallet account. The FirstBank Virtual[Read More…]
Between PR And Business Growth
All over the world, the impact of PR on business growth cannot be neglected. As a matter of fact, PR is unique and often tricky terrain to navigate, that, if applied strategically and correctly, can be an excellent way to drive business growth and increase brand awareness. Analysts are of[Read More…]
First Bank Launches Virtual Payment Card
First Bank of Nigeria Limited says it has launched a virtual payment card, a naira-denominated debit card and digital representation of the plastic debit card. A statement from the bank on Sunday, titled ‘FirstBank begins the year with an innovative, convenient virtual payment card’, said the card was designed to[Read More…]
MTN Nigeria Expands Rural ConnectivityTo Deepen Market Share
In an attempt to deepen it’s market share, MTN Nigeria is extending telecommunications coverage to millions of Nigerians living in underserved and unserved communities nationwide through its rural telephony program. Today, over 20 million Nigerians live in areas with limited or no coverage, MTN aims to change this. Through the[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]