All over the world, the impact of PR on business growth cannot be neglected. As a matter of fact, PR is unique and often tricky terrain to navigate, that, if applied strategically and correctly, can be an excellent way to drive business growth and increase brand awareness. Analysts are of[Read More…]
Brands & Marketing
First Bank Launches Virtual Payment Card
First Bank of Nigeria Limited says it has launched a virtual payment card, a naira-denominated debit card and digital representation of the plastic debit card. A statement from the bank on Sunday, titled ‘FirstBank begins the year with an innovative, convenient virtual payment card’, said the card was designed to[Read More…]
MTN Nigeria Expands Rural ConnectivityTo Deepen Market Share
In an attempt to deepen it’s market share, MTN Nigeria is extending telecommunications coverage to millions of Nigerians living in underserved and unserved communities nationwide through its rural telephony program. Today, over 20 million Nigerians live in areas with limited or no coverage, MTN aims to change this. Through the[Read More…]
Emeka Oparah Named ‘Best Corporate Communications Director 2020’
The Vice President, Corporate Communications & Corporate Social Responsibility, Airtel Nigeria, Emeka Oparah, has been named the ‘Best Corporate Communications Director of the Year’ by the Lagos Chapter of the Nigerian Institute of Public Relations at the 2020 Lagos Public Relations Gala Awards(LaPRIGA). Oparah was announced winner during the 5th[Read More…]
Airtel Nigeria Wins At SERAs, LaPRIGA
Telecommunications services provider, Airtel Nigeria, has been recognized for its efforts in storytelling and PR innovation at the 5th edition of the Lagos Public Relations and Industry Gala (LaPRIGA), a prominent communications industry event at the instance of the Lagos Chapter of the Nigerian Institute of Public Relations. The Corporate[Read More…]
2021: Gauging Brands Posturing In A Post Pandemic World
The year 2020 is coming to a close with it’s challenges, and calling it a watershed of a year would be an understatement. While there is cautious optimism and anticipation for a fresh start with 2021, it is also important to know that most things that were familiar have been[Read More…]
Mediacraft Associates Appoints Segun McMedal as Director of Innovation And Business Development
Mediacraft Associates, a Public Relations consultancy firm, and Nigeria affiliate of the FleishmanHillard global PR network, has announced the appointment of Segun McMedal as the firm’s new Director of Innovation and Business Development. His appointment takes effect from Monday, January 4, 2021. McMedal, an experienced PR practitioner, is the current[Read More…]
Xiaomi Launches MI 10T SERIES
In a fresh attempt to deepen it’s market share in Nigeria, a mobile phone brand – Xiaomi has launched MI 10T series into Nigerian market. Speaking during the launch recently in Lagos, the Marketing Director Xiaomi Nigeria, Somoye Habeeb said; “Xiaomi Nigeria today announced the release of a trio of[Read More…]
Boomerang Unwraps The Fun And Cheer With Magic Makers Festive Edition
The festive season is bound to look very different this year, but, there are still a lot of ways to share the love with family and friends. This December, Boomerang is continuing to celebrate the magic of children’s imaginations in its new series of Magic Makers, with a fourth edition[Read More…]
Lilvera Group Bags ‘Most Customer Focused Experiential Marketing’ Award
Lilvera Group, a consultancy firm that is major in integrated marketing communication, has won the 2020 Africa Finance Award for the ‘Most Customer Focused Experiential Marketing category. Lilvera Nigeria was presented with the most customer focused experiential marketing award at the 9th edition of the Award in Lagos recently. After[Read More…]
Consumer TV
Danger of mobile phone in the kitchen
It’s dangerous using mobile phone in the kitchen
