In a fresh attempt to deepen its market share in Nigeria, Nigeria’s largest indegenous manufacturer of mattresses and pillows, Winco Foam Industries Limited, holds Bi-Annual Mid Year Distributors Meeting recently in Lagos. Welcoming Distributors to the event, the Technical Director, Mr. Oluchukwu Okafor who appreciated the Distributors for their loyalty[Read More…]
Brands & Marketing
How 6 Finalists Will Emerge from FirstBank’s Sponsored The Voice Nigeria Season 3 Second Live Show
Six finalists are expected to emerge through the viewers votes following the second live show of the FirstBank Sponsored The Voice Nigeria Season 3. UN1TY Limited and Livespot360, producers of the global talents reality series, explained how to vote on the voice Nigeria season 3, sponsored by FirstBank, Baba Ijebu and Airtel. To[Read More…]
EIGHT CONTESTANTS UP FOR VOTES AS THE VOICE NIGERIA SEASON 3, SPONSORED BY FIRSTBANK, HOLDS SECOND LIVE SHOW
Eight contestants survived the heat and are up for viewers’ votes as The Voice Nigeria, Season 3, held its second live show over the weekend. This followed energetic performances of various songs and display of raw talents by vocalists in a bid to outdo one other as the world class[Read More…]
Amazon retains crown as world’s most valuable brand
Amazon tops Kantar BrandZ’s list of the world’s 100 most valuable brands for the third year in a row, as a host of global businesses bounce back with a vengeance despite the trials of lockdown. The success of the ecommerce giant comes amid a record year of growth for brands[Read More…]
Tokyo Olympics: Rising Sports Sponsorship Dilemma For Advertisers
Big Japanese sponsors of the Tokyo Olympics, earlier this month, privately called for the Games to be postponed for several months (possibly to next year, or at least to September or October this year) so that more spectators can attend the mega event and marketing campaigns can be monetized for[Read More…]
Xiaomi drives affordable 5G phone into Nigeria market with the new Redmi Note 10 5G
In a fresh attempt to deepen its market share, Xiaomi, one of the leading mobile phone brands in Nigeria has launched new Redmi Note 10 5G into Nigerian market. Speaking on this development in a statement made available to newsmen recently in Lagos, Mr. Somoye Habeeb, Marketing Director, Xiaomi said,[Read More…]
Brand Value: Ronaldo’s Tacit De-marketing of Coca-Cola
The gesture made by popular Portuguese soccer star, Cristiano Ronaldo, during a press conference heralding the match between Portugal and Hungary at the ongoing EURO 2020, has continued to generate debate among brand analysts and stakeholders. At a press conference last Monday, prior to Portugal’s game against Hungary, the superstar[Read More…]
FIRSTBANK’S SPONSORED MOVIE, ‘AYINLA’, PREMIERES LAST SUNDAY IN LAGOS
First Bank of Nigeria Limited announces its lead sponsorship of the movie titled ‘Ayinla’, which is billed to premiere on Sunday, 13 June 2020. The movie is suspense-driven, narrating the life of Ayinla Yusuf, popularly known as Ayinla Omowura (an Apala musician), his rise to fame, his identity, the depth[Read More…]
Another shot in the arm for Adeduntan as FirstBank wins Global Banking and Finance’s Retail Banking CEO Award
While the age-old saying and philosophy of virtue being its own reward (or seeing doing good as its own reward) remains a strong motivating factor in doing good persistently, it helps when virtue gets recognition from time to time. Even though anyone or organisation committed to doing good will keep[Read More…]
FIRSTBANK CLINCHES ANOTHER INTERNATIONAL RECOGNITION; RANKED SECOND MOST ADMIRED FINANCIAL SERVICES BRAND IN AFRICA
First Bank of Nigeria Limited, Nigeria’s premier and leading financial inclusion services provider, has been ranked the second ‘most admired financial services brand’ in Africa – for the second straight year – at the 2021 Brand Africa 100: Africa’s Best Brands Event, held on Africa day, 25th May 2021. Brand[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]