Akonte Ekine, is the Lead Strategist, Absolute PR Limited, a reputation management firm and the Co-Founder Consumers Value Broadcasting Ltd, a platform that is promoting the Consumers Value Awards, the first of its kind that is putting the power of brand validations in the hands of consumers. Consumers Value Awards[Read More…]
Brands & Marketing
Guiness unveils Ultra-modern Head Office in Lagos
Guinness Nigeria Plc, a subsidiary of Diageo Plc and the foremost total beverage alcohol company in Nigeria, opened its new state-of-the-art headquarters edifice in Ogba, Lagos, a modern space designed to bring to life the company’s purpose of ‘celebrating life, everyday everywhere’. The opening of the new office space which[Read More…]
Alcoholic Bitters: One Proliferation Too Many
MediaConsortium has once again beamed it searchlight on the proliferation of alcoholic bitters in the country. The trio of Amechi Obiakpu of Espi News, Godwin Anyebe of Consumerassembly and Adetunji Faleye of Brand Impact take a deep look into the possible consequences of excessive intake of the bitters brand among[Read More…]
Domino’s launches All-Day Everyday Value Range Pizzas!! For As Low As N2500!
Domino’s pizza Nigeria has redefined “Affordable Enjoyment” with the launch of the All Day Everyday Value Range Pizzas for just N2500!! It is no news that Domino’s Pizza is the only Pizza chain in the country that loves to innovate and gives its customers value for their money, from local[Read More…]
NASS Directs APCON To Regulate Digital Advertising
Following several petitions by concern Nigerians to the advertising practitioners council of Nigeria (APCON), on unethical digital advertising, the house of representatives has directed APCON, the body with the mandate of regulating advertising in Nigeria to henceforth regulate adverts on the digital space. Speaking on this development in a media[Read More…]
Edoko Launches innovative e-commerce platform in Nigeria
To serve the growing needs of Nigerian consumers, a new ecommerce platform Edoko has launched in Nigeria giving millions of Nigerians unprecedented access to purchase from major global retailers across the world in local currency with no restrictions on payment or delivery hassles. The online platform is on a mission[Read More…]
2022 Pitcher Festival Kicks Off Awards Shortlist Released
The 2022 Pitcher Festival of Creativity has started with the release of the Pitcher Awards shortlist. The organizers say in-person event will return in 2023, while all programmes for 2022 will proceed online. The Pitcher Awards entries were judged by 6 independent juries. The 6 jury categories include Channel, Craft,[Read More…]
TuruUgoLota Progress Tour: Life Continental Lager Reinforces Consumer loyalty as Flavour of Africa Shuts down Asaba
When the news flittered in across major communication outlets in Asaba that Life Continental Lager Beer was featuring Flavour of Africa and other music artists to celebrate consumers with its TuruUgoLota Progress Tour, some people thought that it was just another me-too concert. However, as the night wore on, consumers[Read More…]
Lamb Weston Poundo Potato presents Nigerians with healthier swallow option
Poundo Potato, a product by leading global potato products maker, Lamb Weston/Meijer, has offered an exciting healthy option to Nigerians desirous of light swallow options to combine with their favourite soups. Lamb Weston Poundo Potato is made from 100% Irish potatoes and consists of flakes of the popular root vegetable[Read More…]
Biodun Shobanjo, Emeka Okeke, Phil Osagie, others bag Industry Award
It was a night of glitz and glamour recently in Lagos when practitioners in Nigeria’s integrated marketing communications industry were recognised for their positive impact in the industry at the Industry Summit/Awards Night. With the theme: “Financial Inclusion, Digital Payment and the Challenges of Banking the Unbanked”, the event held[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]