Group Managing Director of CMC Connect limited- a perception management firm, Yomi Badejo-Okusanya, has attributed the confusion arising from people’s inability to differentiate practitioner’s value offering to the inability of stakeholders to adequately sell themselves. Okusanya said this has not helped in any way to push the value worth of[Read More…]
Brands & Marketing
Lord’s London Dry Gin honours bold and audacious Nigerian innovators at Achievers Award 2022
The Lord’s Achievers Awards, an annual award ceremony organised by Nigeria’s finest premium spirit brand, Lord’s London Dry Gin, held its fourth edition on Saturday, 26th March, 2022 at the Landmark Event Centre, amidst pomp and pageantry. The acclaimed event was established to recognise and celebrate young and exceptional Nigerians[Read More…]
Experiential Marketing is now in a better state – Tunji Adeyinka, EXMAN President
The general business climate is gradually returning from a challenging period resulting from the Covid problem. Like it was in the global economy so was it in the country’s economy cutting across every industry including the Integrated Marketing Communications space. The effect from the pandemic was massive- leaving behind crippled[Read More…]
Adulterated Engine Oil: How Nigeria’s Economy Loses Over N200 bn Annually
Godwin Anyebe of ConsumerAssembly, Adetunji Faleye of BrandImpact and Amechi Obiakpu of Espi News, all of MediaConsortium take a look at the devastating effects of adulterated lubricants, otherwise known as engine oil in the nation’s oil and gas industry. Excepts: The adverse effects of fake and adulterated products in any[Read More…]
Tom Tom opens registration for the ‘Breathe For It’ Summit to Encourage Youth Passion and Creativity
Tom Tom, a candy brand from Cadbury Nigeria Plc (a part of Mondelēz International), as part of its efforts to champion and encourage youth creativity and drive, has officially announced that registration for its inaugural ‘Breathe for It’ Summit is now open. The event, which has been tagged, “Music: Africa’s[Read More…]
AstraZeneca launches global R&D Postdoctoral Challenge
AstraZeneca today launched a global R&D Postdoctoral Challenge to help accelerate ideas to transform the treatment of some of the world’s most complex diseases. The challenge, launched at EXPO 2020 Dubai, invites final year MD and/or PhD students and postdoctoral researchers from across the world to propose their innovative ideas[Read More…]
World Consumer Rights Day :Experts Call For More People Friendly Services For Consumers
Every business entity exists to satisfy consumers, irrespective of the industry they play. Once this fact is taken into strict consideration, the level of agitations by consumers to service providers will be minimal at least to a great extent. This is because a lot of the anxieties exhibited by the[Read More…]
APCON, NBC TO PARTNER WITH EFCC TO COMBAT ECONOMIC AND FINANCIAL CRIMES IN THE MEDIA AND ADVERTISING INDUSTRY
The Director General of National Broadcasting Commission (NBC), Mallam Balarabe Ilelah and the Registrar/Chief Executive of Advertising Practitioners Council of Nigeria (APCON), Dr. Olalekan Fadolapo recently paid a courtesy visit to the Chairman of Economic & Financial Crimes Commission (EFCC) Mr Abdulrasheed Bawa at the EFCC Headquarters in Abuja. [Read More…]
At Keskese we create innovative ideas that leave lasting effects on brands – Tade Adekunle, Project Consultant, Keskese
Tade Adekunle is the Project Consultant of Keskese Limited, one of the leading experiential marketing agencies in the country. With an experience that is unbeatable, Tade spearheads an agency that parades a crop of young and dynamic thinking professionals whose works translate in the campaigns and services they offer their[Read More…]
Dr Akindeinde, Oni, others to lead BJAN’s 10th Consumers Rights Day Discourse.
Experts in the digital financial space will lead the discourse in this year’s World Consumers’ Rights Day symposium, organised by the Brand Journalists Association of Nigeria (BJAN) on Tuesday March 15, 2022. The symposium which has the theme: “Digital Finance: Risks, Opportunities and Challenges for Consumers” is scheduled to take[Read More…]
Consumer TV
Danger of mobile phone in the kitchen
It’s dangerous using mobile phone in the kitchen
