The journey of the most turbulent and divisive times in the Nigerian Marketing Communications Industry started in 2021 with the launch of the Advertising Industry Standard of Practice (AISOP) by the Advertising Practitioners Council of Nigeria (APCON), now The Advertising Regulatory Council of Nigeria (ARCON). APCON had disclosed that AISOP[Read More…]
Author: Godwin Anyebe
Africa Brands Media Set to Host Brand Growth Summit/Awards
The African Brands Media Limited, publisher of the leading African Brand Magazine has announced its readiness to hold its 2024 Edition of the Africa Brands Growth Summit/Awards. In a statement made available to newsmen recently in Lagos, the organisers of the event disclosed that, this year’s event with the theme;[Read More…]
Dentsu Africa Summit: ARCON DG Urges Advertisers To Use More Local Content
The Director-General (DG) of the Advertising Regulatory Council Of Nigeria (ARCON), Dr Olalekan Fadolapo, has urged advertisers and their agencies to use more local content to address the Nigerian market in their advertising campaigns. Fadolapo who made this known recently in Lagos while speaking at the “Dentsu Africa Summit 2024”[Read More…]
FCCPC tasks electricity distribution companies on quick responses to customers’ complaints
The Federal Competition and Consumer Protection Commission (FCCPC) has advised distribution companies to design a quick response mechanism to address customers’ complaints within their networks. The FCCPC acting executive chairman, Adamu Abdullah, gave the advice recently in Lagos at the end of a four-day one-stop-shop for addressing billing, metering, transformer,[Read More…]
Flour Mills reintroduces Honeywell with the hit “Bambamlala” jingle!
Flour Mills, a leading player in the FMCG sector, is set to make waves once again with the reintroduction of its iconic brand, Honeywell, accompanied by the hit jingle, “Bambamlala.” This strategic move marks a significant milestone for the brand as it reenters the market with a fresh perspective and[Read More…]
Honeywell’s Bringing The Fun Back – Your Favourite Tune From 2012 Returns
Guess who’s back again—It’s Honeywell! And this time, they’re bringing the party to your kitchen with the release of a brand-new jingle that screams “The Fun is Back!” Remember the good old days when “Bambamlala” was the anthem, but times change, and so does the beat. This new jingle isn’t[Read More…]
Why NCSI Report is Important for Brands Handlers – Expert
Board Chairperson, West Africa Association of Customer Service Professionals (WAACSP), Yvonne McCarthy has said that, the primary purpose of the Nigeria Customer Service Index report is to help brand handlers to enhance customer service in a comprehensive manner, thereby positively influence the economy, and foster a culture of excellent service[Read More…]
Challenges, Policy Reforms, Projections To Shape Nigeria’s Economic Narrative in 2024.
As Nigeria strides into 2024, the economic horizon is painted with a mix of promise and challenge. Amidst a projected GDP growth of 3.3%, the shadows of inflationary pressures, rising unemployment, and currency depreciation loom large. In an exclusive interview with Olaotan Fawehinmi, Associate Director at Mediacraft Associates, he delves[Read More…]
RiceAfrika Secures Somaliland Government’s Support to Launch Agritech Solutions
RiceAfrika, a leading agritech company transforming smallholder farming in Africa, has secured support from the Somaliland government to introduce its tech-driven solutions to boost agricultural productivity in the country. In a meeting on Wednesday at the Presidential Palace in Hargeisa, RiceAfrika Founder and CEO Ibrahim Maigari Ahmadu gained assurances from[Read More…]
FCCPC seals off Sahad Stores in Abuja
The Federal Competition and Consumer Protection Commission (FCCPC) has sealed Sahad Stores, a popular Abuja shopping mall. The store’s Area 11, Garki branch was sealed on Friday following an alleged disparity between prices on the shelves and what customers had to pay. The enforcement was led by FCCPC Acting Executive[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]