The advertising industry is poised to gather leading professionals and stakeholders for the 4th National Advertising Conference, scheduled to take place from November 23, 2024, in Abuja at the Abuja Continental Hotel. This highly anticipated event, organized by the Advertising Practitioners in Nigeria, aims to bring together the best minds[Read More…]
Author: Godwin Anyebe
3rd Nigerian Marketing Awards Scheduled for 23rd November 2024
The highly anticipated 3rd edition of the Nigerian Marketing Awards is set to take place on Saturday, 23rd November 2024, at The Jewel Aeida, Lekki, Lagos. Following the immense success of the inaugural and second editions in 2022 and 2023, this year’s event promises to be even more spectacular, celebrating[Read More…]
Tinubu: Look Back Before You Increase VAT to 10%
By Godwin Anyebe As Nigeria faces growing economic challenges, the proposal to increase the Value Added Tax (VAT) to 10% under President Bola Tinubu’s administration is drawing significant attention. While the move is aimed at generating additional revenue to stabilize the economy, it is crucial to pause and reflect on[Read More…]
Navigating the Complex Landscape of Marketing in Nigeria: Strategies for Success
By Godwin Anyebe Marketing in Nigeria is a unique and multifaceted challenge. With a population of over 200 million people, the country offers immense opportunities for businesses to grow and thrive. However, tapping into this market requires a deep understanding of its cultural, economic, and technological dynamics. Nigeria’s diverse consumer[Read More…]
Rising Fuel Costs: A Tipping Point for Nigerian Businesses
By Godwin Anyebe Nigeria is once again facing a significant economic challenge, as rising fuel costs threaten the stability of businesses across the country. The recent surge in fuel prices, following the removal of subsidies by the Nigerian National Petroleum Corporation (NNPC), has sent shockwaves through the economy, amplifying operational[Read More…]
NNPC Fuel Price Surge: Businesses Brace for Impact Amid Rising Operational Costs
By Godwin Anyebe The recent fuel price hike by the Nigerian National Petroleum Corporation (NNPC) has sent ripples through the economy, leaving businesses scrambling to adjust to the sharp increase in operational costs. As fuel prices soar to unprecedented levels, companies across various sectors are grappling with the immediate effects[Read More…]
Between NNPCL Petrol Price Hike and Tunji Bello’s Ultimatum for Traders to Crash Prices
The recent petrol price hike by the Nigerian National Petroleum Company Limited (NNPCL) and the contrasting ultimatum issued by Lagos State’s Commissioner for Environment and Water Resources, Tunji Bello, for traders to crash prices highlight the complexity of Nigeria’s economic landscape. While both actions reflect attempts to manage rising costs[Read More…]
Gas Shortage Cripples Aba Power: Industrial Growth at Risk
By Godwin Anyebe The industrial growth of Aba, Abia State, is facing significant challenges as the city’s primary power supplier, Aba Power Limited, struggles with a crippling shortage of natural gas. This shortage is severely impacting the ability of Geometric Power Limited, which operates the Aba Integrated Power Project, to[Read More…]
Government Inaction as Fuel Scarcity Persists—A Nation Left in Limbo
Nigeria, a country blessed with abundant natural resources, finds itself once again grappling with the scourge of fuel scarcity. Long queues at petrol stations, skyrocketing transportation costs, and the inevitable ripple effects on the cost of living have become the painful reality for millions of Nigerians. Yet, as citizens endure[Read More…]
Discos’ Unfair Migration of Consumers from Band B to Band A – A Violation of the “Willing Seller, Willing Buyer” Principle
The Nigerian electricity sector has long been a subject of dissatisfaction for its millions of consumers. Yet, despite ongoing issues, electricity distribution companies (Discos) have found new ways to aggravate their customers. One of the most alarming practices in recent times is the forced migration of consumers from Band B[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]