Author: Godwin Anyebe

The Writer’s Voice: Letting Thoughts Flow from Within

In an age brimming with information and bustling with noise, the role of a writer has morphed into something far beyond a mere conveyor of words. To truly connect, inspire, and leave a mark, writers must tap into their innermost reflections and give voice to what lies beyond the visible—thoughts,[Read More…]

ARCON mulls mandatory approval for adverts

The Advertising Regulatory Council of Nigeria (ARCON) has reiterated the importance of strict compliance with advertising regulations, emphasising that all adverts must receive pre-approval before exposure, to ensure they meet ethical and public standards. This call was made during a webinar hosted by the Nigerian Employers’ Consultative Association (NECA), where[Read More…]

Consumers heave sigh of relief as govt halts meter replacement

Citing non-compliance with the Nigerian Electricity Regulatory Commission’s [NERC] order, the Federal Government has directed the Ikeja Electricity and Eko Electricity discos to immediately halt their replacement of Unistar prepared meters billed to begin from Tuesday, 14th November. Since the Discos intimated their customers about this replacement, many of them[Read More…]

Nestlé commits to empowering next generation of Nigerian leaders

Nestlé Nigeria recently reaffirmed its commitment to empowering the next generation of Nigerian leaders leveraging the community scholarship program to empower and support students in communities surrounding Nestlé operations. Victoria Uwadoka, lead, corporate communications, public affairs, and sustainability, Nestlé Nigeria, stated that since launching the initiative in 2020, Nestlé has[Read More…]

Empowering Nigeria’s Youth: Nestlé’s Commitment to Financial Freedom Through Training and Sports Sponsorship

By Godwin Anyebe Small and Medium Enterprises (SMEs) contribute significantly to Nigeria’s economy, comprising around 50% of GDP and providing over 80% of employment. Yet, despite their importance, SMEs often face challenges accessing finance, which hinders growth and development. This difficulty underscores the need for strategic support, not only from[Read More…]

Dangote Refinery and Deregulation: Unpacking the confusion

By Andrew Agenmonmen In recent times, the press has been inundated with claims and counter claims about PMS sales and pricing between the Dangote Refinery, Regulator, NNPCL, and the marketing companies. These interactions are becoming rather an embarrassment to our nation state. This is an attempt to unpack some of[Read More…]

Brandcomfest 2024: Integrity, Knowledge, Passion Are Vital Tools For Marketing Success, Says Shobanjo

Dr. Biodun Shobanjo, renowned advertising guru and Chairman of Troyka Holdings has shared his thoughts on vital tools that contributed to his meteoric rise in Nigeria’s marketing communications industry in the last 50 years. Speaking during a Fireside chat session anchored by Brandcomfest Convener, Joshua Ajayi tagged ‘legacy of a[Read More…]

Iconic Brands Awards to Debut with Launch of Marketing Communications A-List

In order to recognise and promote excellence in the marketing and communications industry in Nigeria, Q Media & Communications Limited, publishers of Marketing and Communication A-List, is set to honour iconic brands, media and marketing communications professionals who have made their marks and have been leading players in the industry[Read More…]

OTUNBA BIMBO ASHIRU TO DELIVER KEYNOTE ADDRESS AT 2024 BJAN CONFERENCE

The Chairman of Odu’a Group of Companies, Otunba Bimbo Ashiru, will deliver the keynote address at the 2024 Brands and Marketing Conference scheduled for December 6, 2024. Organised annually by Brand Journalists Association of Nigeria (BJAN), the conference is billed to hold at Oriental Hotel, Victoria Island, Lagos, by 10am[Read More…]

ARCON Act Section 54: Beyond Emotion and Propaganda

By Adams Atata Esq An opinion piece; ‘ARCON Act Section 54: A new threat to business growth in Nigeria’ by one Saheed Akinola caught my attention in the Nation Newspapers of Wednesday 23, October and I immediately developed an urge to respond to some of the issues raised by the[Read More…]