Author: Godwin Anyebe

ARCON Pioneers Africa’s First Stock Image Bank, Inaugurates Committee to Engage Professionals

In an unprecedented move set to revolutionize the African media landscape and boost local content production, the Advertising Regulatory Council of Nigeria (ARCON) has taken a bold step towards establishing the continent’s first indigenous stock image bank named the Nigeria Stock Image Bank (NSIB). The Image Bank is expected to[Read More…]

Nigeria’s Financial Sector Revolution: How AI is Transforming Business, Driving Growth

Access Holdings Plc., one of Africa’s leading financial services providers, is pioneering the adoption of artificial intelligence (AI) to enhance operations, accelerate innovation, and drive economic growth. With AI tools like Microsoft 365 Copilot, the Nigerian financial giant is demonstrating the transformative potential of AI in the financial services industry[Read More…]

The Minister of Information’s ‘Brand Nigeria’ Project – A Promising Initiative with Critical Questions

The recent launch of the “Brand Nigeria” project by the Minister of Information has sparked widespread interest and debate. Aimed at rebranding the nation’s image both domestically and internationally, the initiative seeks to highlight Nigeria’s strengths and potentials, while addressing the negative stereotypes that have long plagued the country. While[Read More…]

Thriving Against the Odds: Navigating Business in an Unfriendly Environment

In today’s global landscape, doing business is more challenging than ever. Political instability, economic downturns, regulatory hurdles, and infrastructural deficits are just some of the obstacles that make certain environments hostile for businesses. Yet, some businesses not only survive in these conditions but also thrive. This article delves into the[Read More…]

Marketing at the Crossroads of Government Policy

In today’s complex business landscape, marketing strategies are increasingly shaped by the intersection of government policies. This crossroads where marketing meets regulation, taxation, and legislation is more critical than ever, influencing how businesses engage with their audiences and navigate market challenges. Government policies often dictate the boundaries within which marketing[Read More…]