By Godwin Anyebe Small and Medium Enterprises (SMEs) contribute significantly to Nigeria’s economy, comprising around 50% of GDP and providing over 80% of employment. Yet, despite their importance, SMEs often face challenges accessing finance, which hinders growth and development. This difficulty underscores the need for strategic support, not only from[Read More…]
Author: Godwin Anyebe
Dangote Refinery and Deregulation: Unpacking the confusion
By Andrew Agenmonmen In recent times, the press has been inundated with claims and counter claims about PMS sales and pricing between the Dangote Refinery, Regulator, NNPCL, and the marketing companies. These interactions are becoming rather an embarrassment to our nation state. This is an attempt to unpack some of[Read More…]
Brandcomfest 2024: Integrity, Knowledge, Passion Are Vital Tools For Marketing Success, Says Shobanjo
Dr. Biodun Shobanjo, renowned advertising guru and Chairman of Troyka Holdings has shared his thoughts on vital tools that contributed to his meteoric rise in Nigeria’s marketing communications industry in the last 50 years. Speaking during a Fireside chat session anchored by Brandcomfest Convener, Joshua Ajayi tagged ‘legacy of a[Read More…]
Iconic Brands Awards to Debut with Launch of Marketing Communications A-List
In order to recognise and promote excellence in the marketing and communications industry in Nigeria, Q Media & Communications Limited, publishers of Marketing and Communication A-List, is set to honour iconic brands, media and marketing communications professionals who have made their marks and have been leading players in the industry[Read More…]
OTUNBA BIMBO ASHIRU TO DELIVER KEYNOTE ADDRESS AT 2024 BJAN CONFERENCE
The Chairman of Odu’a Group of Companies, Otunba Bimbo Ashiru, will deliver the keynote address at the 2024 Brands and Marketing Conference scheduled for December 6, 2024. Organised annually by Brand Journalists Association of Nigeria (BJAN), the conference is billed to hold at Oriental Hotel, Victoria Island, Lagos, by 10am[Read More…]
ARCON Act Section 54: Beyond Emotion and Propaganda
By Adams Atata Esq An opinion piece; ‘ARCON Act Section 54: A new threat to business growth in Nigeria’ by one Saheed Akinola caught my attention in the Nation Newspapers of Wednesday 23, October and I immediately developed an urge to respond to some of the issues raised by the[Read More…]
Knight Frank Nigeria Clinch Five Star Property Agency, Consultancy Award in London
Knight Frank Nigeria, a leading property consultancy and estate surveyor firm, has been crowned Property Agency / Consultancy Firm of the Year at the African Property Awards. The coveted Five Star Award was presented to the firm during the IPAX Europe and Africa Awards in London recently. Speaking after receiving[Read More…]
Global Oil Prices Edge Up: Causes, Impacts, and the Path Ahead
Global oil prices are once again on the rise, bringing renewed attention to the energy markets as countries and businesses grapple with the wide-reaching effects of this shift. After a period of relative stability, oil prices have been climbing steadily, largely driven by a mix of geopolitical tensions, supply constraints,[Read More…]
Brands and Campaigns in Nigeria: Driving Market Success Through Innovation and Consumer Engagement
By Gowin Anyebe In Nigeria’s rapidly evolving business landscape, the role of branding and marketing campaigns has taken on increasing significance. As the country emerges as one of Africa’s largest economies, brands are competing for consumer attention in a marketplace that is as dynamic as it is diverse. Whether local[Read More…]
Julius Agenmonmen Foundation Expands Impact with Major Healthcare Initiatives in Edo and Delta States
The Julius Agenmonmen Foundation (JAF) embarked on its first medical outreach to two communities: Ubulu-Uku in Delta state and Uromi in Edo states. The outreaches which were held between the 13th and 17th of September was in partnership with Zuri health. Over 2,000 community members benefited from essential healthcare services,[Read More…]