Author: Godwin Anyebe

Empowering Nigeria’s Youth: Nestlé’s Commitment to Financial Freedom Through Training and Sports Sponsorship

By Godwin Anyebe Small and Medium Enterprises (SMEs) contribute significantly to Nigeria’s economy, comprising around 50% of GDP and providing over 80% of employment. Yet, despite their importance, SMEs often face challenges accessing finance, which hinders growth and development. This difficulty underscores the need for strategic support, not only from[Read More…]

Brandcomfest 2024: Integrity, Knowledge, Passion Are Vital Tools For Marketing Success, Says Shobanjo

Dr. Biodun Shobanjo, renowned advertising guru and Chairman of Troyka Holdings has shared his thoughts on vital tools that contributed to his meteoric rise in Nigeria’s marketing communications industry in the last 50 years. Speaking during a Fireside chat session anchored by Brandcomfest Convener, Joshua Ajayi tagged ‘legacy of a[Read More…]

Brands and Campaigns in Nigeria: Driving Market Success Through Innovation and Consumer Engagement

By Gowin Anyebe In Nigeria’s rapidly evolving business landscape, the role of branding and marketing campaigns has taken on increasing significance. As the country emerges as one of Africa’s largest economies, brands are competing for consumer attention in a marketplace that is as dynamic as it is diverse. Whether local[Read More…]