By Godwin Anyebe In today’s competitive marketplace, standing out is more critical than ever. Brands are not just selling products or services; they are crafting experiences and shaping perceptions. Innovative campaigns play a pivotal role in this, driving market success and establishing a brand’s identity in the minds of consumers.[Read More…]
Author: Godwin Anyebe
Navigating New Heights: The Future of Aviation in Nigeria
By Godwin Anyebe The aviation industry in Nigeria is an essential part of the country’s economy, connecting the nation to global markets and enabling the movement of people and goods. With over 200 million people and a rapidly growing middle class, Nigeria’s aviation sector has immense potential. Yet, it faces[Read More…]
Transforming tourism: Tapping into Nigeria’s trillion-naira treasure
Transforming tourism: Tapping into Nigeria’s trillion-naira treasure Nigeria stands at the cusp of unlocking its vast tourism potential, BusinessDay’s first annual tourism event brought together industry leaders, innovators, and policymakers to tackle the most pressing challenges and opportunities in the sector. However, the path forward requires not just ambition, but[Read More…]
Weekend Escapes: How Leisure Trends Are Shaping Business and Lifestyle in Nigeria
In Nigeria, weekends are no longer just a break from the workweek; they have become a vital component of the nation’s evolving business and lifestyle landscape. The rise of leisure trends is reshaping how Nigerians spend their weekends, with significant implications for both the economy and personal well-being. From emerging[Read More…]
Success Stories of SMEs in Nigeria: Charles Danson’s Journey in the Beverage Industry
In the bustling economy of Nigeria, Small and Medium-sized Enterprises (SMEs) play a pivotal role in driving growth and creating employment opportunities. Among these success stories is Charles Danson, a shop owner who has made significant strides in the beverage industry. His journey from a small shopkeeper to a successful[Read More…]
Shaping the Future: Innovations and Challenges in Nigeria’s Commerce and Industry
Nigeria’s commerce and industry sectors have long been the backbone of its economy, playing a pivotal role in job creation, revenue generation, and overall national development. With a population of over 200 million people and an economy that remains one of Africa’s largest, the country has vast potential to dominate[Read More…]
NCC Introduces Device Management System for Mobile Security
The Nigerian Communications Commission (NCC) has introduced the Device Management System (NCC-DMS), a robust solution aimed at enhancing security and protecting consumers in Nigeria’s mobile device market. The new initiative, called the ‘Type Approval Business Rule 2024’, mandates that all Mobile Network Operators (MNOs) in the country connect to the[Read More…]
Fidelity Bank Plc on Tuesday reaffirmed its commitment to alleviating hunger and poverty with the distribution of food packs to residents of Eti-Osa Local Government Area (LGA) in Lagos. The Managing Director of Fidelity Bank, Dr Nneka Onyeali-Ikpe, at the distribution held in Lagos, said the initiative was executed under[Read More…]
Nigeria: EFCC set to begin prosecution of banks, top officials for financial frauds
The Economic and Financial Crimes Commission (EFCC) has announced plans to commence the prosecution of banks and their top officials for financial frauds. The EFCC Chairman, Mr Olanipekun Olukoyede, said at the 17th Annual Banking and Finance Conference organised by the Chartered Institute of Bankers of Nigeria (CIBN) in Abuja[Read More…]
FBN Holdings Clarifies Merchant Banking Divestment, Retains Other Subsidiaries
FBN Holdings has sought to clarify the recent divestment from its Merchant Banking business. According to the lender, all its businesses and entities apart from the Merchant Banking business are not included in the divestment deal. It said, “We wish to clarify that all other entities and businesses listed below[Read More…]
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FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]