Author: Godwin Anyebe

ARCON mulls mandatory approval for adverts

The Advertising Regulatory Council of Nigeria (ARCON) has reiterated the importance of strict compliance with advertising regulations, emphasising that all adverts must receive pre-approval before exposure, to ensure they meet ethical and public standards. This call was made during a webinar hosted by the Nigerian Employers’ Consultative Association (NECA), where[Read More…]

Nestlé commits to empowering next generation of Nigerian leaders

Nestlé Nigeria recently reaffirmed its commitment to empowering the next generation of Nigerian leaders leveraging the community scholarship program to empower and support students in communities surrounding Nestlé operations. Victoria Uwadoka, lead, corporate communications, public affairs, and sustainability, Nestlé Nigeria, stated that since launching the initiative in 2020, Nestlé has[Read More…]

Empowering Nigeria’s Youth: Nestlé’s Commitment to Financial Freedom Through Training and Sports Sponsorship

By Godwin Anyebe Small and Medium Enterprises (SMEs) contribute significantly to Nigeria’s economy, comprising around 50% of GDP and providing over 80% of employment. Yet, despite their importance, SMEs often face challenges accessing finance, which hinders growth and development. This difficulty underscores the need for strategic support, not only from[Read More…]

Brandcomfest 2024: Integrity, Knowledge, Passion Are Vital Tools For Marketing Success, Says Shobanjo

Dr. Biodun Shobanjo, renowned advertising guru and Chairman of Troyka Holdings has shared his thoughts on vital tools that contributed to his meteoric rise in Nigeria’s marketing communications industry in the last 50 years. Speaking during a Fireside chat session anchored by Brandcomfest Convener, Joshua Ajayi tagged ‘legacy of a[Read More…]