Checkers Custard, a leading breakfast and snacking staple brand has unveiled its latest television commercial, “Checkers Na My Comfort,” on the Big Brother Naija Season 11 edition tagged: “Show Ya sef”.
The TVC launched on August 16, 2026, marks a new expression of the brand’s growing comfort proposition at Africa’s biggest entertainment platform which continues to deliver the drama, conversations and memorable moments keeping audiences across the continent entertained.
The new TVC brings the idea of comfort to life through the familiar, everyday moments that make people feel at ease, reinforcing Checkers Custard’s message that comfort can be found in the simple things we enjoy.
Checkers Custard joined the ongoing BBNaija Season 11 reality show as an official category sponsor. The brand is placing its latest campaign directly within one of Nigeria’s biggest entertainment conversations, giving millions of viewers the opportunity to experience the new “Checkers Na My Comfort” message.
At the heart of the campaign is a simple but relatable thought: everyone has something that brings them comfort.
For some, it may be a quiet moment after a long day. For others, it could be a familiar routine, a favourite meal or simply enjoying something they have loved for years.
For Checkers Custard, that feeling is captured in three simple words: “Checkers Na My Comfort.”
The campaign taps into the emotional connection consumers have with familiar experiences, positioning Checkers Custard not just as something to have, but as part of those little moments that make an ordinary day feel better.
Speaking on the TVC, Timothy Ogundele Head of Marking at Checkers Africa said “The message is simple. Checkers Custard is the comfort you need, no matter how your day is going, and whether you just need to feel full, sated or comfortable. It is the best meal for all occasions. As a brand, we always want to give the best to our consumers, so the TVC is just re-enforcing that once again”
The partnership with BBNaija Season 11 gives Checkers Custard an opportunity to connect with audiences beyond traditional advertising, becoming part of the conversations, moments and experiences surrounding the reality show while introducing consumers to its latest brand message.
As housemates navigate the highs and lows of life in Biggie’s House, from tasks and nominations to friendships, celebrations and everyday conversations, viewers at home are following every moment.
And while the house may be filled with unpredictable moments, Checkers Custard is bringing a familiar message into the experience: there is always room for comfort.
*Checkers Custard to reward five Nigerians with hamper, cash prizes in the Checkers Na My Comfort” Challenge*
Five Nigerians will be rewarded with a basket of hamper filled with Checkers Custard products and ₦20,000 cash prize each in the “Checkers Na My Comfort” August Challenge.
The campaign which started in the month of July will run through to December 2026. Each month five winners are expected to emerge across the country.
The challenge, aimed at rewarding loyal consumers of the Checkers Custard brand is part of the ongoing “Checkers Na My Comfort” campaign. It gives consumers an opportunity to become part of the Checkers Custard community, showcasing their best moments with the brand and a chance to have their faces featured as part of the campaign.
To qualify, participants are required to take their best picture with Checkers Custard, introduce themselves, tag @CheckersCustard on IG and invite their friends, family and followers to support their entry.
The brand handlers said, winning is not just about taking a picture, but about showing Nigerians what makes you, you — while sharing the comfort that Checkers Custard represents.
“Participants are encouraged to get their family and friends involved by inviting them to follow and support their entries, by liking and commenting on them and turning the challenge into a social experience that goes beyond an individual post.
While entries to the August Challenge closes on September 1, 2026, there are still opportunities for consumers who have been waiting for the “perfect moment” to make their move.
For Checkers Custard, comfort can be found in the moments, people and experiences that make everyday life feel a little better. Now, the brand is inviting Nigerians to put their own personalities on display as part of its August Comfort Challenge.
The August challenge is another way of bringing consumers directly into the “Checkers Na My Comfort” story.
The campaign recognises that comfort means different things to different people: for one person, it could be a favourite meal while for another, it could be spending time with loved ones, enjoying a quiet moment or simply having something familiar that makes them feel good.
This time, Checkers Custard is asking consumers to put themselves in the picture.
How to emerge winner:
1. Snap your best pix with Checkers Custard
2. Upload it to your IG page and introduce yourself
3. Tag @CheckersCustard on IG
4. Invite friends, family and followers to support their entry by engaging it.
The winning entries will be announced at the end of each month.
