Nestlé Nigeria has announced the launch of a major nationwide consumer promotion through its flagship brand, MILO. Running from July through September 2026, the three-month campaign will reward over two million Nigerian consumers with airtime, cash prizes, and six brand-new vehicles.
To ensure equal opportunity for consumers across the country, promotional MILO sachets equipped with a ‘Text & Win’ mechanism have already been distributed to retail outlets nationwide.
Speaking on the campaign, Gilbert Tweneboah-Koduah, Category Lead for MILO at Nestlé Nigeria, stated that the promotion is designed to appreciate consumer loyalty to a brand that has been a household staple in Nigeria for decades.
Boladale Odunlami, Commercial Director at Nestlé Nigeria, added that the initiative is also set to stimulate business momentum across the company’s extensive network of distributors and trade partners throughout the third quarter of 2026.
To safeguard consumer interests, the Federal Competition and Consumer Protection Commission (FCCPC) confirmed it will monitor the promotion to guarantee compliance with national standards.
Speaking at the launch event, Dr. Olubunmi Otti, Zonal Coordinator of the FCCPC South-West Zonal Office, emphasized the Commission’s role in maintaining transparency:
”The Commission is providing the necessary regulatory oversight to ensure the promotion is conducted fairly, transparently, and in accordance with the regulatory framework, ensuring winners receive the exact rewards advertised.”
The official launch featured the unveiling of the promotional packaging and a showcase of the six vehicles up for grabs, presented in partnership with Elizade Motors.
The promotion will conclude in September 2026 with a final draw to award the grand prize vehicles, alongside ongoing instant rewards throughout the campaign period.
