Brands & Marketing

Dufil Prima Foods Unveils 16th Edition of Indomie Heroes Awards

Dufil Prima Foods Ltd, makers of Indomie Instant Noodles, on Thursday 9th May, 2024, officially flagged off the 16th edition of its corporate social responsibility initiative, the Indomie Heroes Awards, the nationwide search exercise that seeks to identify, recognize, celebrate, and reward the positive and heroic efforts of by children aged 15 years and below.

Held annually, the Indomie Heroes Awards has become a source of inspiration, celebrating the selflessness and bravery of young heroes across the country.

This year’s edition tagged “Unsung Heroes”, will feature a collection of captivating and inspiring stories from different states across the six geo-political zones of Nigeria.

These commendable acts of physical, social, and intellectual bravery have often gone unnoticed and uncelebrated until Indomie introduced this innovative programme.

Speaking at a press conference held at Radisson Hotel, Ikeja, the Group Corporate Communications and Events Manager, Dufil Prima Foods LTD, Temitope Ashiwaju, disclosed that the field search exercise has already kicked off, while online submissions will commence today, May 9th, 2024, and continue until June 30th, 2024. All entries will be subjected to a screening process and a final selection process of winners will be done by a team of credible judges.

“The Indomie Heroes Award is dedicated to acknowledging heroic feats achieved by Nigerian children, effectively investing in the future of our nation. Our commitment over the past 16 years as a company to positively impact the lives of our core consumers, children, remains steadfast.”

According to him, Dufil Prima Foods Limited in 2008 created this unique Social Responsibility Initiative out of the need to shine the spotlight on the Nigerian Child. “This award is to recognize children who have, against all odds, exhibited extraordinary acts of bravery in the face of danger, societal challenges which have sometimes even brought them injury.

The award seeks to extol the exemplary
accomplishments of children who have shown courage and determination in situations that ordinarily would bring fear. It is also meant to encourages excellence, rewards merit and inspire selflessness and patriotism in our youngsters,” he said.

The 2024 edition of the award will feature three categories, namely: Physical Bravery, Intellectual Bravery, and Social Bravery. Three children will be awarded winners, with each deserving recipient receiving N1.5 million, among other rewards.

Explaining the categories, Ashiwaju said the Physical Bravery award is for kids who have shown physical bravery in a challenging situation, and, at great personal risk, have saved lives or extensive damage to property or others by their actions.

The Social Bravery award, he said, is for those who have inspired a community and have worked against social evils such as child marriage, illiteracy, environmental concerns, among others. For Intellectual Bravery category, the child nominee must have provided an innovative solution to a problem with their brilliant mind.

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