After 30 days of voting on the consumers value awards portal, GTCO leads the banking sector award for value for money Bank service with 40% while MTN and Milo leads the Tech category and Beverage category with 63% and 64% respectively. With two months left to conclude the votes, consumers[Read More…]
Tag: value
Governance vs Banditry: When Values Collide
At a time when the handlers of Nigeria’s security architecture are seriously looking for solution to rising insecurity challenges in the country, the governor of Zamfara state, Bello Matawalle declared that, “not all Bandits are criminals.” Matawalle who made this known recently at the Villa while on a visit to[Read More…]
Firstbank Deepens Financial Inclusion With Largest Agent Banking Network, Empowers SMES
At present, there are over 86,000 banking agents across 772 out of the 774 local government areas in Nigeria, a demonstration of FirstBank’s commitment to deepening financial inclusion and ensuring the unbanked are adequately catered for. In an interview with BusinessDay, Adesola Adeduntan, FirstBank’s CEO, noted that over N9.6 trillion[Read More…]
CONSUMERS …Buy From Your Friends
The concept (some say it’s a theory) of LOVEMARK as a strategic tool for brand definition, positioning and offering is instructive and fundamental in this narration. Some writers have attempted to define the concept, but my position is that it is not given to definition, because it is operative, instructive[Read More…]
The Debit Card Conundrum: Profit or Value Centric?
We would advise objective consideration of this piece, to situate it properly in relation to its purpose; CONSUMERS’ ASSEMBLY would rather that issues of concern serve collective good of all, albeit from the perspective of CONSUMERS, not minding parochial considerations. That also explains our position of inquisitiveness. We would always[Read More…]
Advertising and Consumers’ Experience
SELF APPRAISAL: Advertising practice is enjoying a cloud of darkness that shields it from reckoning, such that gives it the undue advantage of over other offerings when it comes to value consideration. Whereas its engagement is predicated on value rating and proposition, it does not go through the scrutiny of[Read More…]
Consumer TV
Danger of mobile phone in the kitchen
It’s dangerous using mobile phone in the kitchen
