In the high-stakes arena of global sports marketing, a brand ambassador is more than a face on a billboard; they are a living, breathing extension of a corporation’s values. When Lamine Yamal, the prodigious 18-year-old Barcelona winger, was captured in a viral video draped in the Palestinian flag during La[Read More…]
Tag: The Liability of the Icon: Brand Reputation and the Modern Ambassador
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]