Brand Journalists’ Association of Nigeria (BJAN) on Thursday ended the winning streak of CMC Connect in an invite only game. The event organised by CMC Connect, a perception management firm, is a once in a month invite only game put together to create a work place balance among staff of[Read More…]
Tag: sports
FIRSTBANK REINFORCES SUPPORT FOR GEORGIAN CUP TOURNAMENT, SPONSORS THE 102ND EDITION IN KADUNA.
First Bank of Nigeria Limited, the title sponsor of one of polo’s most prestigious trophy, the Georgian Cup is grabbing all the headlines and attention as the 102nd edition of the competition gets underway in Kaduna. The competition, scheduled to hold 23rd – 30th October 2021 at the Kaduna Polo[Read More…]
Tokyo Olympics: Rising Sports Sponsorship Dilemma For Advertisers
Big Japanese sponsors of the Tokyo Olympics, earlier this month, privately called for the Games to be postponed for several months (possibly to next year, or at least to September or October this year) so that more spectators can attend the mega event and marketing campaigns can be monetized for[Read More…]
Brand Value: Ronaldo’s Tacit De-marketing of Coca-Cola
The gesture made by popular Portuguese soccer star, Cristiano Ronaldo, during a press conference heralding the match between Portugal and Hungary at the ongoing EURO 2020, has continued to generate debate among brand analysts and stakeholders. At a press conference last Monday, prior to Portugal’s game against Hungary, the superstar[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]