Did you miss FirstBank’s recent webinar on 8 March 2022, to commemorate the 2022 International Women’s Day (IWD) – themed Breaking the Bias – and are yet to recover from the grumble of missing the event, following the experiences and excitement shared by participants? Letting the cat out of the[Read More…]
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Adulterated Engine Oil: How Nigeria’s Economy Loses Over N200 bn Annually
Godwin Anyebe of ConsumerAssembly, Adetunji Faleye of BrandImpact and Amechi Obiakpu of Espi News, all of MediaConsortium take a look at the devastating effects of adulterated lubricants, otherwise known as engine oil in the nation’s oil and gas industry. Excepts: The adverse effects of fake and adulterated products in any[Read More…]
Bournvita: Brand at a Cross Road, Where is the Missing Link?
Godwin Anyebe of ConsumerAssembly, Adetunji Faleye of BrandImpact and Amechi Obiokpu of Espi News, all of MediaConsortium take a look at the dwindling market share of Bournvita in the beverage sector of the Fast-Moving Consumable Goods in Nigeria. Bournvita, one of the most popular beverage brands from the production line[Read More…]
MTN Nigeria Expands Rural ConnectivityTo Deepen Market Share
In an attempt to deepen it’s market share, MTN Nigeria is extending telecommunications coverage to millions of Nigerians living in underserved and unserved communities nationwide through its rural telephony program. Today, over 20 million Nigerians live in areas with limited or no coverage, MTN aims to change this. Through the[Read More…]
Xiaomi Launches MI 10T SERIES
In a fresh attempt to deepen it’s market share in Nigeria, a mobile phone brand – Xiaomi has launched MI 10T series into Nigerian market. Speaking during the launch recently in Lagos, the Marketing Director Xiaomi Nigeria, Somoye Habeeb said; “Xiaomi Nigeria today announced the release of a trio of[Read More…]
How Brands Can Use Subscription Models To Deepen Market Share Post-COVID-19
All over the world, brands are restretagising on how to deepen their market share and also remain relevance post COVID-19. In just a matter of months, the COVID-19 pandemic has had an unprecedented and lasting impact on every aspect of Consumers lives. The way they work, the the way they[Read More…]
Nigeria’s smartphone market declines 13.6% in first quarter
The International Data Corporation (IDC) has found that Nigeria’s smartphone shipments declined 13.6 percent, with demand for both types of mobile devices hit by the Covid-19 pandemic. The June report of the IDC also showed that Nigeria’s feature market suffered a 12.5 percent quarters one quarter (QoQ) decline in shipments[Read More…]
Consumer TV
Danger of mobile phone in the kitchen
It’s dangerous using mobile phone in the kitchen
