Every business entity exists to satisfy consumers, irrespective of the industry they play. Once this fact is taken into strict consideration, the level of agitations by consumers to service providers will be minimal at least to a great extent. This is because a lot of the anxieties exhibited by the[Read More…]
Tag: Rights
Tokyo Olympics: Rising Sports Sponsorship Dilemma For Advertisers
Big Japanese sponsors of the Tokyo Olympics, earlier this month, privately called for the Games to be postponed for several months (possibly to next year, or at least to September or October this year) so that more spectators can attend the mega event and marketing campaigns can be monetized for[Read More…]
Brand Value: Ronaldo’s Tacit De-marketing of Coca-Cola
The gesture made by popular Portuguese soccer star, Cristiano Ronaldo, during a press conference heralding the match between Portugal and Hungary at the ongoing EURO 2020, has continued to generate debate among brand analysts and stakeholders. At a press conference last Monday, prior to Portugal’s game against Hungary, the superstar[Read More…]
BJAN Holds 9th Consumer Rights Day March 31st
The Brand Journalists’ Association of Nigeria has announced its plans to hold the 9th Consumer Rights Day celebration on the 31st of March 2021. The decision to mark this year’s event on the chosen date was as a result of the second wave of the COVID-19 pandemic which was envisaged[Read More…]
Startimes Acquires Laliga Broadcast Rights
Pay T.V operator, Startimes, has won the right to broadcast the matches of the Spanish La Liga to its teeming subscribers. This comes after the Federal Government had prohibited exclusivity rights of PayTv operators to broadcast sports matches in January, 2020. The Minister of Information, Alhaji Lai Mohammed, directed the[Read More…]
BJAN Unveils Plans to Mark 2020 Consumer Rights Day
The Brand Journalists Association of Nigeria (BJAN) has concluded plans to hold the 2020 World Consumer Rights Day in Lagos. BJAN will mark the 8th edition of its Consumer Rights Day with the theme ‘Sustainable Consumer Behaviour’. The World Consumer Right Day, is an annual event organised BJAN as part[Read More…]
CONSUMERS: Welcome to The Assembly
As we take-off with this initiative, we like to set the tone of engagement by explicit on the essence and terms in a way that will help all stakeholders. CONSUMERS’ ASSEMBLY is borne out of a strong conviction towards service, which scope is all encompassing; a commitment that kept expanding[Read More…]
Consumer TV
Danger of mobile phone in the kitchen
It’s dangerous using mobile phone in the kitchen
