All over the world, there is a keen debate in the marketing space about the balance of how brand penetration and loyalty drives growth. There’s a host of industry-defining evidence which is bread-and-butter learning for smart marketers on how brand grow. Hitherto, the comfort of reliable repeat sales – was[Read More…]
Tag: Penetration
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]