Nigeria’s Out-of-Home (OOH) advertising industry is set to enter a new era of data-driven planning and investment as OOH Academy Nigeria has officially commissioned an extensive nationwide audience behaviour and consumer penetration study aimed at providing the sector with credible, independent, and actionable market intelligence. The initiative, titled the Nigeria[Read More…]
Tag: OOH Academy Commissions Landmark Nationwide Audience Behaviour Study for Nigeria’s Advertising Industry
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]