Amazon tops Kantar BrandZ’s list of the world’s 100 most valuable brands for the third year in a row, as a host of global businesses bounce back with a vengeance despite the trials of lockdown. The success of the ecommerce giant comes amid a record year of growth for brands[Read More…]
Tag: marketing
ExperientialNG Holds Free Training for Marketers, Graduates First Set of Professionals
It was a celebration with excitement and glamour on May 1 2021 when the First Set of Marketing Professionals graduating from ExperientialNG Academy had their certificate presentation ceremony in Ikeja, Lagos. Ezinne Okalanwa of Max Connection and Ifunaya Olisaemeka of Brainbox marketing were the first to collect their certificates after[Read More…]
ExperientialNG Holds Free Strategic Training Programme for Top Executives in Africa
ExperientialNG, in line with her goal of providing world class professional dynamic capabilities to Marketing professionals across Africa, would be organising free Strategic training sessions for top African Executives. It is a programme, in the words of Dr Rotimi Olaniyan, founder and Publisher of ExperientialNG, “marketing or services leader would[Read More…]
Brand Spur Nigeria Partners Gerety Awards, Hosts 2021 Jury Panel in Lagos
Gerety Awards has been billed to honour Nigerian creatives and in its usual practice, the organizer of the awards has selected a set of jurors who are big names in the Nigerian advertising and marketing communications landscape to judge the entries for 2021 and is also partnering with Brand Spur[Read More…]
How Disruption is Affecting Experiential Marketing
Globally, disruption is causing a lot of changes in how things are done. Some call it innovation, but whatever nomenclature one chose to give to it, disruption is changing the narrative in how demands for goods and services are generated and experiential marketing is not an exception. Today’s face to[Read More…]
Lilvera Group Bags ‘Most Customer Focused Experiential Marketing’ Award
Lilvera Group, a consultancy firm that is major in integrated marketing communication, has won the 2020 Africa Finance Award for the ‘Most Customer Focused Experiential Marketing category. Lilvera Nigeria was presented with the most customer focused experiential marketing award at the 9th edition of the Award in Lagos recently. After[Read More…]
Bschool Plans ‘immersive experience’ Bootcamp for Stakeholders in Marketing Industry
Bschool, Africa’s Pop Culture Academy, has finalized plans to host 202 Strategy Bootcamp tagged ‘Immersive Experience”, from October 21 to 24, 2020 in Lagos. BSchool is a strategy and innovation school set up to provide an unconventional learning system for business, marketing and creative professionals. It is the “New School”[Read More…]
Expert Advocates 80% Budget for Digital Marketing Amid Pandemic
The Chief Executive Officer/Managing Director of Lilvera Group, Mr. Buchi Johnson, has urged clients and corporate organisations to review their marketing plans and budgets as a result of the COVID-19 pandemic that has redefined the dynamics of the Nigerian marketing environment. The London Business School alumnus, who spoke to journalists[Read More…]
How Brands Can Use Subscription Models To Deepen Market Share Post-COVID-19
All over the world, brands are restretagising on how to deepen their market share and also remain relevance post COVID-19. In just a matter of months, the COVID-19 pandemic has had an unprecedented and lasting impact on every aspect of Consumers lives. The way they work, the the way they[Read More…]
Between Brand Penetration & Brand Loyalty
All over the world, there is a keen debate in the marketing space about the balance of how brand penetration and loyalty drives growth. There’s a host of industry-defining evidence which is bread-and-butter learning for smart marketers on how brand grow. Hitherto, the comfort of reliable repeat sales – was[Read More…]
Consumer TV
FG Revenue Rises 76% to N12.5tn, Fueled by Tax and Oil Gains — Budget Office
The Federal Government’s earnings have increased by 76 percent, rising from N7.1 trillion in 2022 to N12.5 trillion in 2023, due to higher taxes and oil revenues. This information was revealed in the recently released 2025-2027 Medium Term Expenditure Framework and Fiscal Strategy Paper from the Ministry of Budget and[Read More…]